October 26, 2014

21 Top Metrics for Online Display Advertising

In this post I am listing the 21 metrics to measure the success of your display advertising.  Most of these are also applicable, with some variation, to other forms of advertising such as Paid Search, Social Media Ads, Print and email. I will cover these other channels and mediums in the future posts. Impressions – It is the number of times your ad is displayed. The number by itself does not hold much value but it is a metric used to calculate other metrics and KPIs. Keep in mind that an impression does not mean that someone actually saw the ad, it just that the ad was shown on a web page/app. Reach –This is the number of unique people (generally identified by cookies) that were reached by your ad. This number is always lower than the impressions because your ad is generally shown to same person (cookie) multiple times. Cost – The total cost of running the ad campaigns.  This is calculated differently by different tools and organizations. Some use actual media cost … [Read More...]

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The Marketer’s Guide to Actionable Data

Monetate Marketing Infographics … [Read More...]

Understanding Data – Context (Excerpt from Data Points: Visualization That Means Something)

Look up at the night sky, and the stars look like dots on a flat surface. The lack of visual depth makes the translation from sky to paper fairly straightforward, which makes it easier to imagine constellations. Just connect the dots. However, although you perceive stars to be the same distance away from you, they are actually varying light years away. If you could fly out beyond the stars, what would the constellations look like? This is what Santiago Ortiz wondered as he visualized stars from a different perspective, as shown in Figure 1-25. The initial view places the stars in a global layout, the way you see them. You look at Earth beyond the stars, but as if they were an equal distance away from the planet. Zoom in, and you can see constellations how you would from the ground, bundled in a sleeping bag in the mountains, staring up at a clear sky. The perceived view is fun to see, but flip the switch to show actual distance, and it gets interesting. Stars transition, … [Read More...]

Five Reasons Siegel’s Book “Predictive Analytics” Matters to Experts

  My new book -- Predictive  Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die  -- is a revealing, accessible primer positioned to appeal well outside our industry. But, if you're already an expert, here are five reasons to read it nonetheless: New detailed case studies Advanced topics (ensembles, uplift, etc.) An in-depth, startling treatise on privacy A compendium of 147 mini-case studies A means to share your field with your family, friends, or  supervisor I took on a rewarding challenge: sharing with layreaders at  large a complete picture of predictive analytics, from the  way in which it serves actionable value to organizations, down to      the inner workings of predictive modeling. It's high time the predictive power of data -- and how to analytically tap it -- be demystified to reveal its intuitive yet awe–inspiring nature. As you and I know, learning from data to predict human behavior is not arcane. Rather, it is a … [Read More...]

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Data Analyst at Baystate Health, Springfield, Massachusetts

Data Analyst Departments of Strategic Planning and Digital Marketing Maximize your data analytical skills by supporting two departments utilizing various databases. We will provide challenging work and the ability to foster and sharpen your talents!As the Data Analyst, you will be part of a dynamic team responsible for strategic planning/business development and marketing analytics. Your work will support the business needs of the Strategic Planning & Business Development department (70%) and Department of Marketing & Digital Strategy (30%). You will responsible for data collection, analysis and interpretation; best practice research; maintenance and quality control of multiple databases; and market/competitive intelligence for a wide range of business needs, constantly providing you challenging and rewarding work! What do you need? Bachelors Degree required. Minimum of two years of experience analyzing, interpreting, reporting and communicating data. Advanced skills … [Read More...]

Senior Web Analyst Sirius Xm Radio at District of Columbia

Lead Web Analytics for Siriusxm.com, leveraging Omniture and Google Analytics to provide insight into user behavior, business goals, and key performance indicators. Responsibilities include defining business requirements, implementation, data management, and analytics. Leverage data and analysis to optimize site performance for best user experience and conversion, partnering with finance and business units to develop and execute A/B and multivariate tests to maximize value of siriusxm.com. Duties and Responsibilities: Responsible for managing, organizing, and presenting Web analytics data; Establish key metrics and develop reporting and analysis using Omniture Site Catalyst, Test & Target and other tools. Produce daily, weekly, monthly, and quarterly reports relating to outcomes based on the data analysis for various audiences, including management, marketing, product and editorial teams. Create dashboards for senior management and various business units, synthesizing data … [Read More...]

Senior Web Analyst at Sirius XM Radio New York

Lead Web Analytics for Siriusxm.com, leveraging Omniture and Google Analytics to provide insight into user behavior, business goals, and key performance indicators. Responsibilities include defining business requirements, implementation, data management, and analytics. Leverage data and analysis to optimize site performance for best user experience and conversion, partnering with finance and business units to develop and execute A/B and multivariate tests to maximize value of siriusxm.com. Duties and Responsibilities: Responsible for managing, organizing, and presenting Web analytics data; Establish key metrics and develop reporting and analysis using Omniture Site Catalyst, Test & Target and other tools. Produce daily, weekly, monthly, and quarterly reports relating to outcomes based on the data analysis for various audiences, including management, marketing, product and editorial teams. Create dashboards for senior management and various business units, synthesizing data … [Read More...]

Web Conversion Specialist Destination at Maternity Corporation, Philadelphia, Pennsylvania

Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel. In the United States and Canada, as of September 30, 2012, Destination Maternity operates 2,008 retail locations, including 625 stores, predominantly under the tradenames Motherhood Maternity, A Pea in the Pod, and Destination Maternity, and 1,383 leased department locations, and sells on the web through its DestinationMaternity.com and brand-specific websites. Destination Maternity also distributes its Oh Baby by Motherhood collection through a licensed arrangement at over 1,100 Kohl's stores throughout the United States and on Kohls.com. In addition, Destination Maternity is expanding internationally and has exclusive store franchise and product supply relationships in India, the Middle East and South Korea. As of September 30, 2012, Destination Maternity has 119 international franchised locations, including 103 shop-in-shop locations and 16 Destination Maternity branded … [Read More...]

200+ Analytics Blog Posts that you might have missed

Post Title Blogger Mark Your Calendars For These Upcoming Analytics Events Google Analytics A Deep Dive Into Facebook Advertising Hiten Shah What Data Brokers Know vs. What They Tell You All Analytics Illinois Lawmakers Tell Employers Seeking Social Media Account Info to Take a Hike All Analytics Garbage in, Garbage out: What It Means for Big-Data Quality All Analytics Our First Week at DABC:All Highs, No Lows! Nabler Choosing The Right Metrics [cartoon] Daniel Waisberg How Your Customers Hold The Key That Unlocks Your Amazing Product Hiten Shah The Marketing/IT Tug-of-War Bryan Eisenberg How to Align the Stars in Your Big-Data Universe All Analytics Pinning Social Media Hopes on Pinterest Analytics All Analytics A Strategic Mistake With Big Data IIA The Evolution of the 2-3 Year Analyst Corry Prohens CSS Inline Styles: Enhance the Aesthetic Appeal of Your Link Bait Robbin Steif 3 Useful … [Read More...]

Senior Analytics and Optimization Manager – ZAAZ Seattle, Washington

Are you a thought leader? Put your MBA and web strategy experience to use in a dynamic environment with opportunities to influence the evolution of web analytics as it relates to global campaigns for our clients. ZAAZ is a pioneer in the use of analytics to develop strategic site optimization plans that become an integral part of our clients overall business model. Our analysts work closely with our creative, development and client relationship teams to deliver exceptional, results-driven work that is based on insightful analytics data. Were looking for passionate, number-crunching aficionado to join our team. Are you the one? Responsibilities: Helping clients define web channel goals and key drivers. Determine appropriate metrics to measure goals. Create and deliver custom Scorecards based on site goals to measure website performance. Analyze web analytics data as well as other on- and offline data to evaluate site performance. Discover underperforming areas of sites, identify … [Read More...]