Optimization Today

The Digital Analytics Group is responsible for driving analysis and strategic thinking across all of the MEC client engagements and new business developments. We are looking for people that possess a solid foundation in statistical and economic theory to be applied to the dynamic world of interactive media planning and buying. Although prior experience is not required, a background in media, marketing or consulting is a plus. Digital marketing experience preferred but not required.

Detailed Description:
• Assist clients in defining measurement strategy, vision, and infrastructure requirements to support high level business and measurement objectives and improve client decision making
• Identify effective and innovative solutions to be used for Online Advertising (OLA), Search Engine Marketing (SEM), Direct Marketing (DM), or Website measurement
• Apply various quantitative methods to analyze and interpret information from multiple data sources (database, research and syndicated)
• Create test designs and models, provide insight to analyses, and make recommendations
• Communicate and apply all online and offline capabilities as they relate to other agency disciplines
• Provide functional expertise in database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements
• Develop, test, and evaluate new tools in one area of functional expertise
• Provide client-team support to ensure high quality deliverables
• Development of customized client reporting models in Excel and Word
• Basic statistical modeling knowledge such as regression and correlation analysis required
• Create logical structures, clear storylines and conclusions
• The Analytics Manager will lead one or more analysts to complete the various levels of work and provide strategic oversight of projects

Qualifications:
• MEC places significant importance on qualities such as intellectual curiosity, responsibility, determination, creativity, flexibility, drive, and self-confidence. Must be highly motivated with a strong record of professional achievement.
• Experience in statistical modeling, database marketing, economic analysis, and/or agency/consulting experience a plus.
• Working knowledge of database design, applications, and data flows desired.
• Digital Attribution experience strongly preferred (for example, experience with Visual IQ, Adometry, Convertro)
• Ad serving experience preferred (DoubleClick, DART, Atlas)
• Prior advertising agency experience required
• Prior management experience required
• Basic knowledge of integrated marketing and customer relationship management disciplines desired.
• Possession of excellent written, oral communication and presentation skills.
• Proficient in Excel, Word, PowerPoint.
• Strong working knowledge of relational databases and advanced knowledge with Excel (macros, VBA) and Access; SQL programming experience a plus.
• Candidates with 5+ years of experience will be considered

About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands.

Media planning and buying : Digital media : Search : Acquisition marketing : Social media : Analytics and insight : Sport, Entertainment and Cause : Multi-cultural : Content : Retail : Integrated planning
Our 4,400 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM.

To find out more, visit us at www.mecglobal.com\

Originally posted on http://analyticshire.com/blog/2016/05/manager-digital-analytics-at-mec-new-york-city.html