Vice President, Research at NBC Universal New York
Reporting to the EVP of Sales with a dotted line to the President of Telemundo Stations; the Vice President is responsible for leveraging ratings data and other syndicated audience measurement tools to deliver prescriptive insights that drive audience and business development for the Telemundo Stations group. The incumbent will ultimately oversee how the Telemundo Stations [...]
Digital Primary Research Manager at NBC Universal New York
The Digital Research Manager will assist with digital media landscape research to support company-wide strategic initiatives. ESSENTIAL RESPONSIBILITIES: – Create and continuously update topical research decks by monitoring syndicated research and news sources – Become an expert on different issues relevant to our digital business such as mobile media use, connected TV devices, social networking, [...]
Retailer Mobile Websites Beat Apps among US Smartphone Owners
According to a study by Nielsen Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons. Nielsen’s analysis shows that retail websites are more popular than retail apps, with Amazon leading the retailers. The majority of smartphone owners used their devices for [...]
100+ Web Analytics and Optmization Blog Post from Around the Globe
Post Title Blogger How to Create Goals in Google Analytics Google Analytics Premium E-Chat Tomorrow: Insuring the Future With Predictive Analytics All Analytics Relationships, Relevance & Changing the Subject All Analytics Solid State Drives to Speed Analytics All Analytics Trying to Put Big Data in Perspective All Analytics Refining the new Google Analytics Google Analytics [...]
Project Manager, Research at Turner Broadcasting Systems, Inc., Atlanta, Georgia
Project Manager, Research Qualifications: 5+ years of media research experience, including 3+ years of digital research experience and 2+ years of traditional or mobile Web analytics experience required. Also required is a solid understanding of and experience with syndicated online measurement services, tools, metrics and data, including Nielsen and comScore. Qualified candidates will have a [...]
Web Marketing Analyst at Fluke – Everett, Washington
Web Marketing Analyst-FLU000617 OPCO DescriptionFluke Corporation is the world leader in the manufacture, distribution and service of electronic test tools and software. We are a dynamic market leader with sound financial health. Fluke has achieved the number one or number two position in every market in which it competes. The Fluke brand has a reputation [...]
Research Project Manager at PBS KIDS Sprout NBC Universal (Philadelphia, Pennsylvania)
Description: -Analyze and interpret web analytics data and qualitative research methods to provide constructive insights to the web development team related to content, navigation and usability. -Support initiatives in the planning, implementation and analytics of digital marketing campaigns. -Track and report on SproutOnline.coms audience metrics relative to its primary competitors. -Oversee the measurement of mobile [...]
This Week in Web Analytics & Optmization
Interesting Debates and Social Media Week Updates – Web Journal Marshall Sponder Good Reading: Boost Your BI Know-How All Analytics Predictive Analytics but a Piece of Marketing Puzzle All Analytics E-Chat Today: Analyzing the Data of Love All Analytics Using Data from Social Media to Improve Performance Peter ONeill Predictive Analytics World IIA Office Hours: [...]
Web Analytics Manager at TripAdvisor, Massachusetts
Why this role is Awesome! You will use your web analytics skills to deliver insights about our global websites that will inform and drive product improvements that impact millions of users. TripAdvisor is hiring a Manager, Web Analytics to join our global product team and act as a team lead as well as support numerous [...]
Over 50 Web Analytics & Optimization Blog post from Various Bloggers that You Might Have Missed
What is Secondary Dimension? How do I use and remove it from the reports? Google Analytics Premium How To Add The Pinterest “Pin It” Button to a Website, WordPress Blog, or ecommerce CMS Glenn Gabe Interesting Data Algorithms and Dream-e Marshall Sponder 3 Paths to Digital Optimization : Zen and the Art of Enterprise Analytics [...]
