SQL for Marketers and Marketing Analysts
Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. There comes a time when they can't just wait around for IT to help them data pulls and manipulations. They have to know how to do it on their own. This course is for those marketers who would like to know how to use SQL to conduct their marketing analysis. The course uses MYSQL to show how SQL works but all the leanings and syntax are applicable to other databases as well. Sign up for SQL for Marketers and Marketing Analysts … [Read More...]
Personalization – Challenges Facing Marketers
-+*This infographic by Experian is based on the survey of Marketers in UK. Lack of resources is the biggest challenge facing marketers today. It is very surprising to learn that 61% of the UK marketers only use simple data such as First Name and Last Name to do personalization. Source: https://econsultancy.com/blog/66651-25-most-fascinating-digital-marketing-stats-from-this-week/
Manager, Digital Analytics at MEC, New York City
-+*The Digital Analytics Group is responsible for driving analysis and strategic thinking across all of the MEC client engagements and new business developments. We are looking for people that possess a solid foundation in statistical and economic theory to be applied to the dynamic world of interactive media planning and buying. Although prior experience is […]
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