Optimization Today – Digital Marketing and Analytics Trends, News and Articles

Audit and Fine Tune Google Analytics with this…

- August 1, 2018 - admin comment

Signup for this course for Step by Step Guide to validate your Google Analytics Setup and Tune it to get the correct data that you can trust. A large number of Google Analytics setups we have come…

Blogs from Web / Web Analytics

Winning with a laser-like approach in athletics and…

- February 28, 2018 - Jerry Abiog comment

After the long buildup, I can’t believe the 2018 Winter Olympics have come and gone. What I appreciate about the Olympics is the hard work and sacrifice that each athlete undertakes to get there and for…

Courses / Web Analytics

Career in Web and Digital Analytics – Online…

- October 8, 2017 - admin comment

I recently developed an online course which provides information on the Career in Digital and Web analytics. The course is a result of the emails that I get from recent graduates and people who are…

Charts & Stats / Social Media

Social Media Usage and Estimate Stats – 2016-2021

- July 24, 2017 - admin comment

This year, 2.46 billion individuals, or one-third of the global population and 71.0% of internet users, will access social networks at least once a month, up 8.2% from 2016. Mobile phone adoption and expanding mobile…

Articles / Web Analytics

Difference between Web Analytics and Digital Analytics

- July 22, 2017 - admin comment

Web Analytics and Digital Analytics are quite often used interchangeably. I have been asked, by my students and some clients, about the difference in these two, so I decided to write this short post to…

Uncategorized

SQL for Marketers and Marketing Analysts

- August 6, 2016 - admin comment

Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. There comes a time when they can't just wait around for IT to help…

Jobs

Manager, Digital Analytics at MEC, New York City

- May 27, 2016 - admin comment

The Digital Analytics Group is responsible for driving analysis and strategic thinking across all of the MEC client engagements and new business developments. We are looking for people that possess a solid foundation in statistical…

Blogs from Web

49 Marketing and Analytics Blog Posts From Around…

- July 12, 2015 - admin comment

It is hard to keep up with every blog post out there so we have consolidated them in one post. To get this list directly in your mailbox just subscribe to our mailing list. If…

Charts & Stats

Personalization – Challenges Facing Marketers

- July 8, 2015 - admin comment

This infographic by Experian is based on the survey of Marketers in UK. Lack of resources is the biggest challenge facing marketers today. It is very surprising to learn that 61% of the UK marketers only…

Blogs from Web

100+ Digital Marketing and Growth Hacking Posts That…

- May 31, 2015 - admin comment

Post Title Blogger Why You Need to Care about Driverless Cars, AI & Robots All Analytics Humans Will Keep Jobs, Guiding a Machine All Analytics Table Constraints and Data Science All Analytics A2 Radio Wednesday:…