Career in Web and Digital Analytics – Online Course
I recently developed an online course which provides information on the Career in Digital and Web analytics. The course is a result of the emails […]
Social Media Usage and Estimate Stats – 2016-2021
This year, 2.46 billion individuals, or one-third of the global population and 71.0% of internet users, will access social networks at least once a month, […]
Difference between Web Analytics and Digital Analytics
Web Analytics and Digital Analytics are quite often used interchangeably. I have been asked, by my students and some clients, about the difference in these […]
SQL for Marketers and Marketing Analysts
Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. There comes a time […]
Manager, Digital Analytics at MEC, New York City
The Digital Analytics Group is responsible for driving analysis and strategic thinking across all of the MEC client engagements and new business developments. We are […]
49 Marketing and Analytics Blog Posts From Around The World This Week
It is hard to keep up with every blog post out there so we have consolidated them in one post. To get this list directly […]
Personalization – Challenges Facing Marketers
This infographic by Experian is based on the survey of Marketers in UK. Lack of resources is the biggest challenge facing marketers today. It is very […]
100+ Digital Marketing and Growth Hacking Posts That You Might Have Missed
Post Title Blogger Why You Need to Care about Driverless Cars, AI & Robots All Analytics Humans Will Keep Jobs, Guiding a Machine All Analytics […]
How to create a union between two excel sheets
Tableau does not have a join functionality that works like a SQL Union. If you have the data spread out in multiple excel sheets and […]
21 Top Metrics for Online Display Advertising
In this post I am listing the 21 metrics to measure the success of your display advertising. Most of these are also applicable, with some […]