Online Performance Data Analyst at Announce Media (Missouri)

Announce Media is a network of vertical search marketplaces focused on connecting consumers with advertisers online. Announce Media reaches millions of consumers each month through a variety of shopping and service categories. Key to Announce Medias success has been our platform for providing consumers with pre and post purchase feedback. We promote thousands of different 3rd parties offers on our owned and operated web sites with a direct response ROI driven approach to marketing. Announce Media is one of the fastest growing companies in the online advertising industry and is backed by a top Silicon Valley venture capital firm.

Job Description:
The Online Performance Data Analyst will be responsible for the successful implementation and growth of direct response paid search-advertising campaigns. This position is best suited to people who thrive on problem solving, data analysis and working with large data sets to identify data driven marketing opportunities. The scope of this position primarily deals with direct response marketing as it applies to paid search on Google and other premier search engines.

Announce Media is a fast growing company headquartered in Saint Louis with additional offices in Mountain View and Beijing. We are a culture of people who get excited about solving complex problems and take pride in developing methods to quickly scale our presence online. Our proprietary tools and data platforms enable our analysts to look at problems from a nearly infinite amount of angles. If you truly love problem solving at both the macro and micro point of view, and have a desire to apply these skills to an online marketing discipline, then joining our team is an opportunity to take your career to the next level. Successful Data Analysts can expect a uniquely data driven approach to marketing and the opportunity to manage millions of dollars in annual ad spend inside of 12 months experience.

Responsible for deploying, monitoring, analyzing and optimizing pay-per-click campaigns with major online publishers such as AdCenter and AdWords.
Proactively monitor campaigns, keyword, quality score, and conversion rates to foresee and resolve issues before they occur.
Collaborate actively with engineering, reporting, and management functions to ensure resolution of day-to-day issues and creating new processes to optimize the existing operation.
Quickly and profitably grow spend and keyword coverage across campaigns to meet company revenue goals.

Positive, persistent and “can-do” attitude.
Must be a team player.
Able to carry out complex analysis with minimal guidance.
Be very comfortable with numbers and data analysis.
1+ years data analysis, investment banking, accounting, finance, or actuary experience. Online marketing experience a plus.
Strong logical thinking and problem solving skills.
The ability to be motivated by achieving ever-increasing key performance indicators.
Strong track record of setting and achieving goals.
Extremely well organized and able to manage multiple projects simultaneously.
Desire to learn the technical specifics of how a high traffic website generates traffic via online marketing.
Degree required. Math, Computer Science, Statistics, Engineering, Actuarial Science or Finance with proven quantitative and analytical skills.
Efficient with Microsoft Excel.
Familiarity with the major pay-per-click advertising platforms (AdWords, adCenter etc.) engines a plus but not required.
Familiar with Statistical modeling, MySQL a plus but not required.

Job Benefits:
Develop the technology that power millions of daily unique visitors
Collaborate within a team of fervent business and technology enthusiasts
Work with the largest internet players, building software that significantly impacts vertical markets
Fun and exciting atmosphere where hard work is recognized and rewarded
Outstanding benefits including paid health care and no deductible

Competitive base salary with bonus program.

The ideal candidate will work out of our St. Louis, MO corporate office.

To be considered for openings with Announce Media, you must currently reside in the US and be authorized to work here. We are only considering candidates in Missouri or E.IL.

Please provide where you became aware of this posting
We do not utilize the services of search firms
No phone calls please

Apply by

Web Analytics Senior Implementation Consultants (Contractor) at Acceleration Emarketing (New York, New York)

Acceleration is the leading provider of consulting, systems integration and technology services for the digital marketing, publishing and advertising industries. With over a decade of experience in the marketing technology field they have a breadth and depth of experience that is unrivaled. The company specializes in getting technology, people and processes to work in harmony, to maximize return on digital investments for clients.

Acceleration employs expert teams in offices around the world who maintain strategic partnerships with industry leaders and constantly strive to advance the state of digital marketing.

We are looking to bring on board contract based (6-12 months) Web Analytics Senior Implementation Consultants in New York, San Francisco, Denver and Miami.

If you believe that you owning your destiny and your time is what it is all about, we want to hear from you.

The purpose of the contract position is to customize web tracking code to client’s exact business requirements and reporting needs, assist client to implement proprietary web tracking code throughout their website, and perform quality checks to ensure correct implementation.

*Excellent business communications English
*Minimum 2 years Omniture SiteCatalyst experience (implementations, training, user support)
*Omniture Certified Professional certification preferable
*Omniture Test&Target experience beneficial
*Strong technical skills (.asp, php, Flash, html, JavaScript, Java, CMS systems, etc)
*Project management experience, large and small scale projects
*Business development, technical sales support experience
*Strong client facing skills- Must be self-managed, responsive, and dedicated to customer support
*Exceptional organizational, presentation, and communication skills – both verbal and written
*Bachelor’s degree

Although not a programming position, it is certainly a very technical position with constant customer interaction. This position includes all of the following aspects:
*In-depth knowledge of client website, business model, and online marketing strategy
*Heavy interaction and support on the phone with client employees all the way up to the VP level of Fortune 500 companies
*Expert in: Internet and online marketing, Website analysis , JavaScript and other Internet technologies
*SiteCatalyst product expert preferred
*Project management
*Technical writing

*Gather client business objectives using internal methodologies and tools
*Client implementation training
*Perform technical pre-assessment with client’s IT personnel and assist in development of the risk assessment
*Write logic necessary within client software to generate required values for implementation of Omniture technology
*Coach clients throughout the implementation process
*Ensure that clients complete their implementations on schedule
*Document issues and best practices relating to specific platforms or configurations
*Communicate constantly with customers throughout the contract life cycle, escalating important issues where needed
*Debug implementation problems, JavaScript errors, and product functionality
*Maintain customer contact and daily status updates for all outstanding issues regarding implementation
*Manage customer relationship to ensure that expectations are realistic and that the client is happy
*Fully understand and document customer requests, and assign appropriate resources to resolve any issues
*Coordinate with other department so ensure client needs are met to their satisfaction

Please respond with your resume and expected hourly rate.
Should you not receive a response to your application within 2 weeks of the closing date, please consider your application as unsuccessful
Apply by Email:


Web Data Analyst at Genworth Financial (Virginia)

Position is responsible for identifying, reporting and analyzing key performance indicators for marketing and communications initiatives, primarily for Genworths website for financial professionals.

Primary Responsibilities:
Develop insight-based analysis to communicate trends and opportunities for Genworths website for financial professionals.
Partner with marketing and communication leaders to determine success measures for online strategies.
Design statistically valid hypothesis tests to optimize online adoption and lead generation. Use techniques such as path analysis, segmentation and campaign attribution.
Build data models from multiple data sources, accessing Oracle databases using SQL.
Deliver standard and ad-hoc analysis utilizing web reporting tools such as Omniture SiteCatalyst and WebTrends.
Work with appropriate teams to facilitate proper tag implementation, measurement and reporting.
Work collaboratively across the organization to ensure data connectivity and influence data-based decision making.
Share front-end analytics best practices with team and company including customer insights, benchmarking, and industry updates.

Preferred Qualifications:
Experience with Omniture SiteCatalyst; Omniture certification a huge plus
BusinessObjects experience
SAS experience
Advanced degree
Financial services experience

Basic Qualifications:
3 years experience in online marketing analytics
Versatile communicator – able to communicate effectively with the line of business as well as creative teams and technology teams
Advanced knowledge of data analysis, statistics, and modeling
Ability to manage multiple priorities and meet deadlines; project management skills
Ability to run complex analysis on Oracle databases. Intermediate to advanced Access, Excel and VBA skills.
*SQL experience a must
College degree

Please apply for job number HQ11374 at

Lifecycle Analytics: Perfecting the Science of the Customer Journey

Thursday, March 3, 201110:00 am Pacific | 1:00 pm Eastern

John Lovett, Partner, Web Analytics Demystified
Brian Tomz, Senior Director of Product Strategy, Coremetrics, an IBM Company

Whether you want to create awareness or build loyalty, digital media is the key to success. But if you’re not tracking and targeting each customer lifecycles, you’re missing out.

Join the experts from Web Analytics Demystified and IBM Coremetrics as they show how to unlock the power of the Digital Customer Lifecycle. Find out how to go beyond attribution to connect with fans, followers and mobile consumers and move them through the lifecycle faster.

Register for the webinar and learn how to:

  • Evaluate the complete lifecycle to discover the true motivations behind every milestone advancement
  • Communicate effectively with customers at every stage of their journey
  • Consistently evaluate site and marketing impact on lifecycle progression
  • Take action to retarget specific milestone segments with customized messages to speed up progression

Register for the webinar

Web Games Analyst at Arkadium (New York, New York)

The Web Analyst will be responsible for the development of reports for Arkadiums social games and game Arenas, assist in managing completion of analytics implementation across games and making recommendations to optimize game performance.

The Web Analyst will report to the Director of Analytics and will contribute value to both internal teams and external clients at Arkadium.

Create daily, weekly and monthly reports using various reporting tools for both social games and game Arenas to be used by management, game producers and clients
Maintain list of game changes across social games and game arenas that impact analytics
Work with groups to identify reporting and tracking needs, and assist in the implementation design of tags and methodologies to ensure needs are met
Work with Game Producers to manage analytics implementations and ensure timely delivery

Required Skills
1-3 years of web analytics experience
Proficiency in Microsoft Office applications, particularly Excel and PowerPoint
Highly organized and capable of juggling multiple projects successfully
Detailed oriented, with a passion for digging into data to identify key trends, results, and critical outcomes
Interest in social gaming and growth of industry
Experience in implementing and/or reporting using Google Analytics, Facebook Insights, and/or Coremetrics a plus
Strong presentation skills and ability to present and host a meeting regarding analytics reports and outcomes
SQL/Database experience a plus
Media analytics experience a plus

About the Company
Arkadium is a leading provider of Facebook games, casual games, and custom advergames. Started in 2001, the company is focused, young and aggressive. We have built an extremely talented team and have a great loft office in the Flatiron neighborhood of New York City. We regularly laugh, listen to music and play games. Yes, we actually like coming to work every day!

Based on Experience

Please send rsum to with Web Games Analyst in the subject field.

Apply by

Referring Domains Demystified – Part I

A while ago a user of the yahoo webanalytics group asked why their own domain was showing up as the number one referring domain. Interestingly enough another person asked me the same question the same day. I have also seen this question pop up several times in past so I thought why not clarify for everybody.

Note: I know the images on this post are very small. I am trying to figure out how I can make them bigger but had no luck so far. As soon as I figure out hot to fix it, I will update this post with better pictures

This will be a two part series. In this part I will explain how Web Analytics tools report the referring domains and pages. I think this is a very critical aspect before we dig into why your domain shows up the referrer in referring domain report. Part II will explain why your own referrer shows up in the referring domain.

So let’ begin with understanding what a log file contains:.

What is contained in a log file:: (Note: Even tag based solutions generate a log file, although they don’t call it a log file. This log file is in the vendor’s proprietary format but for this example you can assume it looks the same as the example below).

Every log file contains a line for each of the server ip, request file (URI stem of the file), with time stamp, a cookie (if one exists), and the referrer (URL of the page that referred user to the current file/page). There are other fields as well but they are not required for this example. The assumption here is that if you are using your server logs and they are in W3C Extended Log File format or you are using the JavaScript solution of your web analytics vendor.

Here is a list of all the fields in W3C Extended Log File Format:

Here is an example of the log file

You can read more about is at:

Below is a an example of the log file from

#Fields: date time c-ip cs-method cs-uri-stem sc-status sc-bytes cs-version cs(User-Agent) cs(Referer) cs(Cookie)
2007-02-21 07:07:30 GET /Seattle/moviepictures/bollywood.asp 200 33453 HTTP/1.1 Mozilla/4.0+(compatible;+MSIE+7.0;+Windows+NT+5.1;+.NET+CLR+1.1.4322;+.NET+CLR+2.0.50727) USERID=1234;+RID=3423

In this log file /Seattle/moviepictures/bollywood.asp was the current page that the visitor viewed and it was referred by Every log line has the referring page that contains the URL of the page that referred the user to the current page.

Let’s take an example of visits for one visitor. For this example I am only showing 5 fields (s-ip, data, time, URI stem, cs(referrer)

Below is the data for a visitor:

The visit started with a referral from The referring domain in your web analytics tool will be

Let’s assume, this visitor goes on a lunch break leaving the site open in her browser. Come back after an hour (note the time change) and clicks on the home page links, here is how the log file will look like

This constitutes a second visit (assuming a 30 min session time out). The referring page will be and the referring domain will be for this second visit.

This is one of the reasons why you will see lots of visitors referred by your own site. We will cover other reasons in Part II.

Let’s assume that this user clicks on a link on that takes her to a new domain, This domain is identified by a different server ip ( in the log file. Here is the log file for this other domain

Referring page for this visit will be the referring domain will be and are both owned by the same owner who wants to see the combined traffic. Let’s assume you were to combine both the domains in one profile (or reporting suite) and assume they were using the same third party cookie. This is how the combined log file will look like

When your web analytics tool parses these log lines, it will report 2 visits

One visit started at 10:59:50:00 and ended at 10:59:50:04 and the referring domain was

The second visit started at 11:59:50:05 and ended at 11:59:50:13 on, the referring domain was

Now let’s take an example where user goes out to another site and then comes back to the site

In this example: The visit started by referring domain being, the user leaves the site from bollywood.asp page and comes back via yahoo search to aboutus.asp page. In this scenario the visit started via google so yahoo will never show up in the referring domains (that is the case with most of the web analytics tool).

Note: If you run a campaign on Google and Yahoo and tag them so that your web analytics tool can track them, then you can configure the tool to show either the last or the first campaign. However; the out-of-the-box referring domain report will only show the first referrer of the visit.

Hope this clarifies some of the confusion around referring domains and pages.

Read more: Referring Domains Demystified – Web Analytics, Behavioral Targeting and Optimization by Anil Batra

Marketing Attribution Demystified

Moderator: Chris Sherman, Search Engine Land


Manu Mathew, CEO & Co-Founder, Visual IQ

Madan Bharadwaj, VP, Product Mgmt, Visual IQ

Register now!

Tuesday, March 15 – 1 PM EST

Attribution management is one of the hottest topics in marketing today.

As marketers have more channels and measurable tactics available to them, they are creating more touchpoints with prospective customers than ever before. And consumers have more options than ever — online and offline — as to how they choose to interact with brands.  As a result, marketers are scrambling to accurately quantify the impact of the various tactics, channels and campaigns on each other — and on the success of their overall marketing efforts.

This webcast covers attribution management, with the bulk of the content coming from audience-submitted questions, both live and in advance. We’ll likely cover:

• Different types of attribution management – and pros and cons of each

• Insights  uncovered by attribution – and how to act on them

• Overcoming organization obstacles to implementing attribution management

• Best practices for retail, financial services, telecommunications verticals

Manu Mathew is the Co-Founder & CEO of Visual IQ®, where he is responsible for the company’s overall strategy and business operations.  Prior to co-founding Visual IQ, Manu served as the Managing Director of Carat Fusion’s Boston offices where he managed the agency’s national CRM practice.

Madan Bharadwaj is VP of Product Management at Visual IQ®.  Madan is a recognized expert in cross channel attribution solutions for the digital marketing space.  Prior to Visual IQ, he led the data analytics practice at Bluestreak where he developed a measurement-oriented approach for cross-channel attribution.

Chris Sherman is Executive Editor at Search Engine Land and Editorial Director for Search Marketing Now.

Does Your Marketing Suck? How To Declare War On Your Company And Yourself!

Thursday, March 3, 2011 2:00 PM – 3:00 PM EST

– Show in my Time Zone

Webinar Registration

Featuring special guest Mark Stevens, CEO of MSCO and author of the Business Week best-seller “Your Marketing Sucks.”

We all have to market–both our careers and our companies–but following conventional thinking and going through the motions does nothing but waste time and money.

The time has come to challenge conventional thinking, to take risks, to innovate and, in turn, to break through the icebergs that put limits on your company’s potential.

Throw “the rules” out the window. The limitations will go with them.

via GoToWebinar : Webinars Made Easy. Award-Winning Web Casting & Online Seminar Hosting Software.

How to Optimize your Sales and Marketing Funnel

When: Thursday March 3rd at 10:30 am Pacific / 1:30 pm Eastern

Promoting a website and making it effective are the biggest challenges that marketers face. Getting the most out of your online efforts requires building a solid and dependable sales and marketing funnel to help you increase your ROI. Do you know how to get the most out of your website and every lead?

Register now to join me on Thursday March 3rd at 10:30 am Pacific / 1:30 pm Eastern for a complimentary 45 minute webinar where you can learn how to optimize your sales and marketing funnel and get results.

This web seminar will cover:

• How to identify the challenges you’re currently facing with lead conversion

• Tactics to drive traffic to your website and convert visitors to leads

• The best nurturing tactics to push your leads through the sales process

• Ways to measure and improve your funnel’s performance

via GoToWebinar : Webinars Made Easy. Award-Winning Web Casting & Online Seminar Hosting Software.

Do Adword’s New Features Pass the Test?

There’s been a flurry of new features in Adwords but the question is, how well do they work?  Look over the shoulders of our two PPC experts, Sarah Dahlin and Jaime Allyne, as they uncover the results of their tests.

In this Webinar you will learn about:

• Adwords New Ad Formats – see the results of our head-to-head tests
• Automated Rules – what we learned and what we would change
• Display Campaign Optimizer – how to set it up and how to make it work for you

Learn the newest tricks and tips from the experts!

When: Wednesday, February 23, 2011 11:00 AM – 12:00 PM PST

Register at