Secrets of Successful From Names and Subject Lines

Silverpop published a whitepaper with with some best practices for the “From” name and “Subject Line” in your email communication. This article is a must read if email marketing is part of your job.  Here are some highlights from the whitepaper From Name When choosing a “From” name, there are two key attributes Selecting a […]

Techniques for Maximizing Retail Email – Webinar

March 22,  11 am PT Featuring: Michael Weston, GM and Senior VP of EMEA, Lyris, Inc. Duration: One hour Cost: Free to register/attend! Online retail sales grew 15% during the 2010 blockbuster holiday season. Smart retail marketers will ride this wave through 2011 by leveraging proven retail email strategies as well as cutting-edge techniques to […]

Winning with Better Landing Pages – Top 5 Secrets to Lifting Conversions Webinar

Date: Wed, Mar 23, 2011 Time: 12:00 PM CDT Duration: 45 minutes 95% or more of the traffic you worked so hard to drive to your landing page is probably bouncing right off again… wasted. However, with a few simple changes to copy, layout, call-to-action, web form, and submit button, you can gain 20-60% more […]

Skills Required for a Web Analyst – Part II

This is the second part in the two part series of “Skills required for a Web Analyst“. You can read the first part at http://optimizationtoday.com/web-analytics/skills-required-for-a-web-analyst-part-i/. Here are some of the responses from : “To me, the Web needs three ingredients: clear business objectives, a communication strategy and the technology to support them. The best web […]

Evaluating Success in Social Commerce Webinar by Webtrends

Social commerce is heating up! Analysts predict that commerce from Facebook stores will hit $30 billion by 2015. How are retail stores currently performing on Facebook? What data exists on successful social commerce strategies? Join Adgregate Markets and Webtrends for a free webinar to introduce metrics compiled from Internet Retailer Top 500 companies on how […]

3 Gaps In Your Ad Data: You Don’t Know What You Don’t Know

Thursday, March 17, 2011 2:00 PM – 3:00 PM EDT Systems like Omniture, Doubleclick, and Atlas offer detailed analytics on media performance. But – despite the extensiveness of their reporting – what aren’t they telling you? This webinar will reveal truths about your advertising that you can only gain by using a panel-based measurement. We’ll […]

5 Skills Every Digital Marketer Needs to Succeed – Free eBook

 

 

 

 

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