Web Analytics is one of the hottest fields these days. A lot of people are planning to switch careers and many students are looking to start their career in Web Analytics. This article is to help people who are looking for a career in this field. Skills required to be a Web Analyst First and […]
Month: March 2011
Share of US Search Revenues
Microsoft: Search advertising revenues grew 47.4% to $1.26 billion in 2010, Google: The company’s share of overall US online search revenues increased to 71.4% last year to $8.83 billion. Source: http://www.emarketer.com/PressRelease.aspx?R=1008258
Your Questions Answered by the Community
Do you have any questions that you can’t seem to find the answer for? If yes then send us those questions and we will send those to the Web Analytics and Optimization community to get you an answer. Do you have something to share with the Web Analytics community? Drop us a note and you […]
What is Abandonment Rate
Drop off or abandonment rate measures the number of visits/visitors who left a conversion process (funnel) without completing it. Any process with 2 or more actions on the site can be considered a conversion process, what you define as a conversion depends on the purpose of your site and your business objective. Some of the […]
Role of Search & Social Media in the Purchase Pathway
A recent study by GroupM studies the impact of Search and Social Media in purchase cycle. For this study Group partnered with Dell some key brands in telecommunications and consumer packaged goods (CPG) industries. GroupM developed this study along with comScore to understand the relationship between Search and Social media as it puritans to online […]
How to Measure Online Advertising Success
I am amazed at how companies spend millions of dollars on online advertising but none to actually measure if it was successful or not. I have come across several companies in past few years so thought I will share my 10 step process to measuring the success and ultimately improving the ROI. Below are two […]
