Learn and experience online video like nowhere else. Considered best-of-web, Vimeo is a world-renowned video sharing site with an extreme commitment to quality. We are a small passionate team based in New York City that loves to constantly push the bar on user experience, web technology, and creativity. Vimeo is an operating business of IAC and can be found online at www.vimeo.com
Reports to: Director, Finance
Location: New York, NY
The Director, Analytics will be responsible for utilizing web data and analysis to identify, recommend and execute opportunities to improve user experience, customer acquisition and retention.
The role will include spearheading initiatives to understand and model consumer behavior, suggest changes and improvements, test and measure impact, and create best practices for tracking, reporting and measuring results. This senior role involves working across teams and with senior management on highly strategic projects with strong user and revenue impact.
* Lead strategic direction of site data analysis including management of the data warehouse and testing infrastructure with the development team as well as creation of easy to follow, necessary internal reports for management.
* Develop conclusions and recommendations for improving the user experience, conversions and retention as well as optimization of marketing for positive impact.
* Design and analyze A/B tests to drive measurable improvements
* Lead clustering and segmentation projects that improve results
* Help design and/or generate regular and ad hoc reports that help others clearly understand results
* Assist with creation and monitoring of data gathering mechanisms and structures within the environment as needed
* Work with product, marketing and PR personnel to address their analytics needs and provide guidance on their projects
* Extremely strong SQL skills with a good understanding of statistical methods
* Strong understanding of segmentation methods and multivariate (A/B) testing
Experience with large, active data sets
* Masters in Mathematics, Computer Science or related field a plus
* Experience with business intelligence applications ” Jaspersoft experience a plus
* Experience in consumer internet highly preferred
* Self-directed and self-motivated with a demonstrated strength in planning, organizing and project management skills
* Ability to work in a fast paced, open environment with limited structure
* Strong attention to detail and accuracy