Web Analytics Engineer – Contract at POP, Seattle, Washington

POP is looking for a Web Analytics Engineer for a 2 to 6 month contract opportunity. This position is part-time on/off site. The Web Analytics Engineer will partner with all POP teams seeking to flawlessly help define, deliver, and track inspirational technology experiences by owning project business reporting technical requirements. 

The Web Analytics Engineer (WAE) is a leadership role within POP Technology. Working with POPs Experience Strategy team during a projects Discovery Phase, the WAE takes the lead on defining and documenting a projects business reporting requirements and takes a supporting role for the definition of key performance indicators (KPIs).

During the Development and Deployment Phases of projects, the WAE is also responsible for designing the solution architecture that will achieve the business reporting requirements and supporting and confirming its implementation by working across a variety of POP Development Teams (ie, Software, Mobile, and Interactive Dev).

The WAE is sometimes client facing, may be required to manage a Business Analytics Specialist, and is required to be a subject matter expert on multiple Web Analytics platforms (Google Analytics, Omniture, and the like). This position reports to the Sr. Director of Technology.

RESPONSIBILITIES

Knowledge expert on Omniture and Google Analytics
Advanced knowledge of Webtrends and other Web Analytics platforms
Act as technical analytics resource to define and document business reporting requirements within the project specification
Use business process analysis skills and the ability to facilitate a discussion to clarify business reporting objectives
Deliver accurate and complete analytics specifications to development teams
Alert stakeholders of any technical issues during design and development
Work closely with IT, Technical Analysts, Developers, QA, and Experience Strategy to troubleshoot and resolve technical KPI and reporting requirements issues
Offer new ideas and insights as well as evaluate new analytics technologies
Assist in developing training material and delivering technical training to clients and internal team members
Work closely with Developers and Strategists to design, deliver, and validate solutions that adheres to the vision of the project within a pre-defined project scope
Represent the company to clients in a professional manner and assist in new business proposals and presentations and ensure the technical success of client projects
As needed, manages direct reports that support the implementation of reporting requirements

QUALIFICATIONS

Bachelors Degree in Computer Science, Management Information Systems, or related technical degree
5+ years of Web analytics experience
2+ years as a Web Analyst, Business Analyst, Functional Architect, or Analytics consultant
Demonstrated ability to turn business requirements into clear, complete project functional and technical specifications
Demonstrated ability to help define and implement key performance indicators
Expert Omniture and Google Analytics knowledge
Expert ability to design reusable and robust analytics solutions
Experience with scalable Web architectures for high traffic websites
Advanced knowledge of Webtrends and other Web Analytics platforms
Advanced JavaScript skills
Advanced regular expression skills
Advanced knowledge of Web Content Management Systems
Strong understanding of software development methodology including waterfall and agile processes
Strong understanding of databases, networking, and systems architecture
Strong understanding of cross browser/platform support
Strong understanding of Web accessibility best practices
Has the ability to work independently with minimal supervision
Ability to work on multiple projects with tight timelines
Experience with Web security best practices
Experience working at an interactive agency
Positive attitude with great follow through

Salary: Hourly
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Web Analytics Manager at Gilt Groupe New York

The Web Analytics Manager (WAM) will report to the director of Analytics in the Gilt CRM Marketing organization. The WAM will be the primary point of contact for all analysis and insights about the use and behavior of members and customers on the Gilt Groupe (GG) of web properties. Using standard web analytics tools like Omnitures product suite, the WAM will work with the business units to develop actionable and insightful recommendations for how to increase customer conversion and engagement on the GG web properties.

Responsibilities:
Use Omnitures web suite of products to develop actionable and insightful recommendations to the following organizations: Merchandising, Marketing, Engineering and Executive Team

Develop a standard set of dash boards reports with actionable KPIs for each business unit and publish on regular basis from Daily to Monthly depending on agreed SLAs with business organizations

Collaborate with engineering and product teams to develop sound testing approaches to evaluate alternative presentations of customer merchandise offers, paths and promotions that optimize the agreed to KPIs

Primary point of contact with the current web analytic vendor Omniture

Be the advocate for the customers online experience by always looking for improvements in site and ways that will improve the experience.

Qualifications:
Expert in the Omniture suite of products.

Strong analytic capabilities ” understanding for basic statistics and be very comfortable building simple business cases

Strong verbal and written communication ability

Comfortable presenting complex information in an easy to understand digestible manner

Be able to prioritize multiple competing requests

Ability to lead through influence and develop strong alliances

Comfortable with ambiguity and a start-up atmosphere

BS in OR, Math, Economics, Psychology, MBA preferred

Apply by Email: cchoi@gilt.com

Decreasing Page Load Time Can Increase Conversions

Do you know that load time of your site can have a big impact on your conversions? KissMetrics in it’s post “Speed Is A Killer – Why Decreasing Page Load Time Can Drastically Increase Conversions” writes:

According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. 79% of web shoppers who have trouble with web site performance say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online.

 

How to Test your Page Load Time

  1. Page Speed Site from Google http://pagespeed.googlelabs.com/
  2. Web Page Test: http://www.webpagetest.org/
  3. Page Speed Browser Plugin: http://code.google.com/speed/page-speed/
  4. Google Analytics Plugin: http://yoast.com/site-speed-tracking-in-google-analytics/

How to Decrease Page Load Time

Here are some tips from Kissmetrics to reduce your page load time:

  1. Use GZIP compression – it can significantly speed up a site, reducing file size by as much as 70% without degrading the quality of the images, video or the site.
  2. Wrangle Your Javascript and Stylesheets – Have your scripts and CSS load in external files. This way, the browser only has to load the files one time, rather than every time someone visits each page of your site.
  3. Optimize Your Images – In Photoshop or Fireworks, you can use the “Save for Web” option to drastically reduce image size.
  4. Don’t Rely on HTML to Resize Images – HTML (and by extension, WordPress blogs), make it easy to resize the images on the fly before it is shown to the user.  But just because you load that smaller size, doesn’t mean it’s taking up any less room on the server.
  5. Web Cache Me If You Can – Content management systems like WordPress have plugins that will cache the latest version of your pages and display it to your users so that the browser isn’t forced to go dynamically generate that page every single time.
  6. Don’t Confuse the Browser with Redirects – A lot of 301 redirects piled together just confuse the browser and slow it down as it wades through the old destinations to get to the new one.
  7. Let the Network Carry the Load – Content Delivery Networks serve pages from the server located near uses geographical area, which means they get the site to load sooner.

For detailed post please visits,  “Speed Is A Killer – Why Decreasing Page Load Time Can Drastically Increase Conversions”

Top 20 Most Expensive Keyword Categories on Google

WordStream, a maker of an PPC management platform, conducted a study on top keywords and categories that Google makes money from. They analyzed what keywords demand the highest costs per click and are most competitive in terms of high search volume. Here is what they found:

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The 20 most expensive keyword categories with the highest search volume and highest costs per click, thereby netting Google the most money, are:

  1. Insurance (example keywords in this category include “buy car insurance online” and “auto insurance price quotes”)
  2. Loans (example keywords include “consolidate graduate student loans” and “cheapest homeowner loans”)
  3. Mortgage (example keywords include “refinanced second mortgages” and “remortgage with bad credit”)
  4. Attorney (example keywords include “personal injury attorney” and “dui defense attorney”)
  5. Credit (example keywords include “home equity line of credit” and “bad credit home buyer”)
  6. Lawyer (“personal  injury lawyer,” “criminal defense lawyer)
  7. Donate (“car donation centers,” “donating a used car”)
  8. Degree (“criminal justice degrees online,” “psychology bachelors degree online”)
  9. Hosting (“hosting ms exchange,” “managed web hosting solution”)
  10. Claim (“personal injury claim,” “accident claims no win no fee”)
  11. Conference Call (“best conference call service,” “conference calls toll free”)
  12. Trading (“cheap online trading,” “stock trades online”)
  13. Software (“crm software programs,” “help desk software cheap”)
  14. Recovery (“raid server data recovery,” “hard drive recovery laptop”)
  15. Transfer (“zero apr balance transfer,” “credit card balance transfer zero interest”)
  16. Gas/Electricity (“business electricity price comparison,” “switch gas and electricity suppliers”)
  17. Classes (“criminal justice online classes,” “online classes business administration”)
  18. Rehab (“alcohol rehab centers,” “crack rehab centers”)
  19. Treatment (“mesothelioma treatment options,” “drug treatment centers”)
  20. Cord Blood (“cordblood bank,” “store umbilical cord blood”)

Source: http://www.wordstream.com/blog/ws/2011/07/18/most-expensive-google-adwords-keywords

Website Analyst at Simplexity Reston, Virginia

The ideal Website Analyst candidate will be responsible for the overall e-commerce analytics strategy, process, and organization which deliver information, insight, and recommendations to monitor, measure, and optimize the online business. This position will provide leadership, strategy and execution in the analysis of all website and online marketing activities including; supervising data collection, performance tracking and measurement, reporting of key performance indicators, providing quantifiable recommendations for site and marketing campaign optimization, and ad-hoc analysis as needed. Key to this role is the ability to provide data-driven insights which result in specific action plans and quantifiable business improvement.

4+ years related work experience with online retail e-commerce business
Thinks strategically; able to turn consumer behavior data into effective strategies that drive results.
In department experience with WebTrends, CoreMetrics, and Omniture Site Catalyst.
Development of metrics, KPI’s, business and enterprise performance measurement.
Outstanding project management and leadership skills, ability to influence cross-functionally in rapidly evolving business environment.
Excellent hands-on database skills.
Strong background in business intelligence, analytics, and e-commerce.
Proven record helping e-commerce businesses deliver profitable results through advanced analytics.
Excellent understanding of website analytics, metrics and online marketing.
Proven track record of managing multiple projects from start to finish, and ability to effectively juggle multiple projects.
Ability to establish relationships with internal business managers and successfully manage their expectations.
Exceptional written and verbal communication skills. Strong ability to communicate analytics process and conclusions to business team.
Leadership, self-motivation, driving towards results and a strong work ethic.

Salary: DOE
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Candidates: send your resume to us and we will post it online.

Principal Web Analyst at AOL Virginia

Do you want to make the Internet better? We do too. And were always looking for people with great ideas. We need free spirits and straight shooters. Creatives and critics. Nerds with nerve. People who love the Internet, but can see its cracks and future, too. At AOL were focused on radically redefining the world of online communications. We are transforming how people around the globe connect with information, entertainment and one another by bringing together award winning journalists and innovative technologies to create rich and engaging consumer experiences. We look for people who are exceptionally imaginative, collaborative, and truly excited about our mission to inform, entertain and connect the world. If this describes you, keep reading.
The Principal Web Analyst will serve as a business advisor to various web properties within the Paid Services Business Unit, providing operational support during product launch and ongoing analyses to monitor platform stability and provide UI/UX optimization recommendations.

RESPONSIBILITIES

1) Provide operational support during product development cycle, including but not limited to Omniture implementation recommendation/assistance, QA, etc.

2) Create and maintain dashboards to various audience groups

3) Track and analyze site performance as well as ensure platform stability through clickstream, pathing, and e-commerce conversion analyses

4) Conduct data analyses and make actionable recommendations regarding site optimization opportunities

REQUIREMENTS

Bachelors degree in Business, Economics, Statistics, Mathematics or related field required; graduate degree preferred.

5-7 years of experience

Omniture SiteCatalyst and Discover expertise required; SQL experience preferred

Creativity: ability to understand business implications and derive actionable insights through data from multiple sources

Communication: excellent communication and presentation skills to drive understanding and advocate for change to senior executives.

Program management: expert in managing and prioritizing multiple projects while producing insightful, relevant, and reliable quantitative analyses and reports in a deadline oriented work environment.

Extreme attention to detail and outstanding organizational skills.

Must be a self-starter, able to work with minimal supervision, and desire to be in an entrepreneurial high-growth environment.

Senior Web Analyst at VML New York

VML is a place that values hard work, the human spirit and the idea that if it doesn’t exist, it can be created. We’re a full-service interactive advertising agency that thrives where grounded solutions meet the blue sky of possibilities. We’ve twice been voted one of the 25 best places to work in America, and we have partnered with some of the most recognizable brands in the world. And with almost 19 years under our belt, you’d be correct to guess our trophy case is getting pretty full, too.

This position is responsible for using marketing analytics to develop analytics implementation and optimization plans that become integral to our clients overall business strategies. The Senior Web Analyst will partner with clients and internal stakeholders to design and implement measurement and optimization plans that capture appropriate performance metrics to increase ROI. He/She is responsible for the development and execution of test plans and analytical approaches that improve the digital experience, enable targeted communications and drive desired consumer behaviors. The Senior Web Analyst will be able to translate requirements to technical development teams and will be extremely comfortable consulting on solutions with senior-level clients.

Responsibilities include:

Strategic Guidance
– Work with VML account teams and clients to understand and document business, technical and reporting requirements to develop solutions to ensure success
– Help clients expand their usage of web analytics tools and drive internal client user adoption
– Assist with the selection and implementation of web analytics and online marketing tools
– Provide guidance to agency and client on the implementation and use of A/B and multivariate testing using various tools- Omniture Test&Target, Optimost, SiteSpect and Google Website Optimizer
– Assist with pitches that include analytics consulting projects- both pure analytics and A/B or multivariate testing
– Assist clients with the tracking and enhancement of online and offline marketing efforts

Analytical Support
– Define site/campaign marketing metrics related to channel and analytics dashboards with input from agency/client; analyze and report holistically on a weekly basis
– Exhibit a high level of expertise working with multiple data sources (site analytics, media, email, transactional, traditional media, etc.) to analyze performance of campaigns and marketing efforts and make recommendations for improvements
– Create, review and submit weekly insight reports for overall marketing dashboards, including metrics definitions and suggestions for further analysis
– Assist in automation efforts for executive-level reporting (Excel, extracts, SQL, etc.)
– Define and manage optimization tagging including web, email, online display media, etc., to ensure continuity across tracking and reporting
– Support all facets of the decision-making platform (click stream, outcomes, analysis, search analysis, multivariate analysis) and work with web technology teams to identify gaps in data capture strategy and collaboratively implement enhancements
– Work with web testing teams to define, execute, analyze and present results of A/B and multivariate tests to marketing leaders and team members

Typical Deliverables
– Weekly and/or monthly reports delivered via Excel spreadsheets, BI tools or click-stream analytics tools
– Lead development of senior management dashboards
– Website behavior and customer experience analysis
– Data consolidation and validation
– Coordinating tags, tracking parameter implementations
– Lead creation and completion of multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics to post test analysis)
– Documentation relating to existing processes and suggestions for improving processes
– Effective and persuasive presentations (verbal and written) for teams and clients

QUALIFICATIONS:

– BA or BS; MBA preferred (quantitative coursework like mathematics and statistics a plus but not necessarily required)
– Five-plus years of web metrics experience, including three-plus years of experience implementing and using Omniture or similar tools such as Webtrends, Coremetrics, Yahoo! Web Analytics, etc.
– Experience using testing tools like Omniture Test&Target, Optimost and SiteSpect
– Expertise with BI tools such as Brio, SAP BusinessObjects, MicroStrategy, Cognos, including experience writing and tuning SQL queries in online or offline environment
– Expert at Excel, strong skills with MS Access and Office
– Mid-level expertise in SEM/PPC, SEO and online campaign strategies and minimum one year experience measuring success of these types of efforts
– Excellent communication skills and ability to interact with all levels of end users and technical resources
– Business analysis experience in large companies with multiple functions/divisions helpful

To get the ball rolling, please submit your resume and cover letter online to fmcguire@vml.com. Include career objectives, relevant experience and salary requirements. No phone calls, please.

Part of the WPP Group, VML offers one of the best overall compensation packages in the business. Headquartered in Kansas City, Missouri, VML is an Equal Opportunity Employer. To learn more, visit www.vml.com.

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