How to grow your web analytics skills (within your current role)

If you are an analyst looking to further develop your skills, what can you do (within your current role) to further grow and develop? Here are a few of my thoughts, though I am certain there are many others. In no particular order … 1. Interact with others in the industry Join Twitter, follow your web analytics […]

Individual Visitors Tracking or Aggregate Data – Which One Is The Right Method?

Should web analytics tool track visitors as unique individuals or at the aggregate level? John Squire, Chief Strategy Office of Coremetrics says that tracking at Individual level is the way to go and this is how his company is differentiating itself (from Google analytics). Brian Clifton, former heard of Google Analytics in EMEA, responded by […]

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