Tomorrow’s web analysts will look very different from today’s.
Being a web analyst today usually means being lonely. Most companies don’t hire full-time analysts to work onsite. They hire consulting agencies or they hire a web analyst and make them do SEM work on the side (or vice versa). In the few companies that do hire a full-time analyst, that person ends up being by themselves. That means being lumped into an existing organization that doesn’t make sense (IT, marketing, new media, etc.) and needing to defend analysis and recommendations alone. [Read more…]