Email: Ways to Read Stats

Webmail is still the most popular form of email use around the world, representing 44% of all message views, followed by desktop with 33%. Mobile comes in third, with 23% of all email views occurring on mobile devices.

However, both webmail and desktop email are experiencing declines while mobile is growing.



Web/Digital Analytics Auditing at Audit Bureau of Circulations (Illinois)

ABC is a forum of North America’s leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the worlds foremost online database of audited circulation information and a growing array of readership, audience and website usage data. ABCs digital arm, ABC Interactive, is one of the worlds leading independent auditors of websites and digital ad-based technology.Responsibilities:
A working manager that will have both oversight responsibilities and be responsible for the timely completion of ABCi client web audits to industry standards.
Document internal and customer deliverable in statements of work.
Advise customers on best practices and deliver supporting documentation.
Guide new web site audit clients through the initial audit, including working to develop data transfer procedures, documenting accounting procedures utilized by the client, designing report format and contents.
Coordinate and lead special and/or one-time projects related to the audit/accreditation of interactive media technologies. This includes determining the scope of engagement, budget, development/execution of the audit plan and writing the opinion and management letters on completion.
Ability to translate broad marketing strategies into technical applications.Job Specifications:

3-5 years experience with web analytics reporting tools (Omniture, WebTrends, Coremetrics, Google Analytics, etc.) and implementation required. Ideal candidate will have extensive Omniture exposure.
Prior auditing experience desired. Public accounting experience with an emphasis on information technology audits preferred.
CISA, CPA, or other related professional certifications preferred.
Experience with modeling, analysis, campaign performance measurement, and forecasting a plus.
Proficiency in Office (Excel, Access, Word, etc.).
Four year degree required; accounting or information technology degree preferred.
An extensive knowledge of relational databases, specifically: Microsoft SQL Server, Oracle, and DB2 databases
A comprehensive knowledge of web servers, specifically: Apache, Microsoft IIS, and iPlanet. Familiarity with mail (SMTP) servers a plus.
A basic knowledge/exposure to business intelligence tools and audit tools, specifically: ACL, Business Objects, Cognos and MicroStrategy a plus
Strong analytical and communication skills; must be a team player who excels in juggling multiple projects and working across department lines.

Attention to detail and accuracy is critical.
Apply by Email:

Senior Web Analyst at POP Seattle, Washington

POP is looking for a Senior Web Analyst who will be responsible for assisting in managing the analytics and optimization practice at POP and for managing and mentoring a team of Web Analysts. In addition they play a key role in business development efforts, internal initiatives and thought leadership. This position reports to the VP, Experience Strategy.RESPONSIBILITIES


Works with Experience Strategy resources to define KPIs for digital properties and programs
Determines appropriate metrics to measure KPIs
Designs and creates custom reports to measure performance
Collects and analyzes data, using a variety of tools, including Omniture, Google Analytics and Radian6 to evaluate overall performance of digital properties and programs
Makes recommendations for optimizing the performance of digital properties and programs
Works with a cross-functional team to define an optimization plan
Defines A/B and multivariate test scenarios and success metrics
Defines solution architecture and provides implementation guidance
Helps verify client deliverables are complete for implementation
Helps verify that agency implementations are correct
Works with QA and helps remedy unexpected behaviors
Help to define program ROI
Assist Client Development and Program Management staff to define scope, budget and timelines for projects
Help manage client needs and expectations


Represent POPs Analytics & Optimization capabilities in new business pitches
Write relevant portions of new business proposals, estimates budget, resource and scheduling needs


Facilitate knowledge sharing and discussions within the team and across departments to improve thinking, process, communication and client work
Involved in analytics community


Define best practices for analytics and optimization practice at POP
Lead or delegates supporting initiatives and oversee their successful completion
Responsible for the growth, development and performance reviews of team members
Instrumental in recruiting and hiring new team members
Evaluate tools, makes recommendations for tool usage and owns vendor relationship


Senior strategic thinker
Strong ability to interpret data and transform information into meaningful conclusions and recommendations
Experience with enterprise web analytics tools such as Google Analytics, Urchin, Web Omniture, WebTrends, Coremetrics and experience with social analytics tools such as Radian6
Experience with A/B and multivariate testing tools such as Google Website Optimizer, Omniture Test&Target, Webtrends, Optimize etc.
Strong client-facing experience, preferably with Fortune 500 clients
Understanding of user experience best practices
Experience in successful business development efforts
Solid time management skills demonstrated by the ability to execute on multiple projects while working on a tight deadline
Excellent communication, presentation, collaboration, facilitation, people and project management skills
Extreme attention to detail
Ability to thrive in a fast-paced environment
A minimum of four years of experience working in analytics, digital agency experience strongly preferred
At least two years of proactive and effective leadership experience and a constructive and committed attitude
Bachelors degree required; MBA a plus
Willingness to travel up to 30 percent of the time

Director, Brand & Multiplatform Research at Turner Broadcasting System, Inc. Atlanta, Georgia

Qualifications: -8 years of media research experience, including digital experience
-4 years management experience
-Experience designing and managing primary research
-Extensive knowledge of social media research & analysis
-Demonstrated ability to develop strong relationships with business leaders and to develop and implement analytics programs
-Understanding of the news landscape
-Expert knowledge of web analytics and specifically Omniture reporting and analytics capabilities
-Knowledge of both tv and digital syndicated measurement tools a plus
-Knowledge of multivariate statistics and datamining methods a plus

Duties: Under the leadership of the VP of CNN Brand and Multiplatform Research and Analytics, this position will be responsible for expanding research support for CNN brand, multiplatform, and social media initiatives. This person will lead a Manager and Analyst in developing new research to redefine and maintain a strong news brand and to optimize how the different CNN platforms work in combination. In addition, this role will develop and implement research to harness the power of consumer activity in digital media. These range from listening and mining the voice of the customer to encouraging sharing and recommendation of CNN content. This position will be located in New York.

– Provide Cross-Platform and Social Media reporting for PR, Marketing and Promotion and Finance (including the development of business goals, identifying tracking metrics, producing estimates and tracking performance against targets).
– Collaborate with executives involved in multiplatform efforts to understand business objectives, share relevant knowledge about the media and measurement landscape, establish research priorities, define fiscally responsible research and analytics programs that will help optimize CNN’s performance, communicate findings, advise management of business opportunities based on those findings and track performance against objectives/estimates

– Implement regular social media reporting to internal clients that is accurate, insightful, and easily digestible.
– Provide timely social media data and analysis to Public Relations for press releases.

– Research and aquire accurate and time-efficient tools for social media data gathering, storage, analysis, and presentation purposes
– Develop and maintain vendor relationships; oversee vendor contracts and annual budgets
– Assess industry-wide trends and standards for data collection and analysis and uphold best practices for social media measurements

– Direct two positions: manager and analyst
– Manage daily workflow for ongoing reporting
– Provide training to develop skills and knowledge of direct reports

Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers.