Digital Customer Analytics Sr Consultant at American Cancer Society (Atlanta, Georgia)

American Cancer Society

This position will provide reporting; analysis; and strategic support for the organizations digital strategies. This role will develop clear business and measurement objectives for each digital initiative through collaboration with internal customers and marketing team members. This position requires an eye for numbers; intellectual curiosity; proficiency at problem solving; a strong command of digital media; an understanding of traditional media; and strong presentation skills.

Provides operational direction and support during product development cycle; including Google Analytics and Omniture implementation assistance; QA; and deployment.
Account and web property configuration
Creating and managing web properties
Getting page tracking code
Modifications for cross-domain; subdomain configurations
Property configuration (time zone; URL parameters; site search; goals; commerce; etc.)
Filters and filtered profiles
User management
On-page implementation
Page tracking code placement and conditions
Working with server-side data in the standard page code
Modifying page names and setting custom variables
Handling additional GA settings in page code
Campaign customizations
Traffic sources customizations
Cookie and tool configuration
Ecommerce / conversion
Social sharing/widget tracking
Understanding events in Google AnalyticsReporting
Designs and develops web analytics reports in line with business requirements.
Supports monthly reporting activities in a timely and accurate fashion. Analyzes monthly trends and observations.
Provides monthly reporting for E-Revenue and provides ad hoc support as needed.
Provides a monthly executive summary of monthly trends and observations for digital properties and E-Revenue.Analysis
Track and analyze site performance as well as ensure platform stability through clickstream; pathing; and e-commerce conversion analyses
Conducts and synthesizes quantitative and qualitative analysis that identifies segmentation strategies; tracks marketing performance outcomes; and identifies profiles; trends; triggers; and migration patterns in high priority customer/consumer groups.
Leverages information assets to report and analyze customer demographics and behaviors with the primary goal of presenting strategic engagement segmentation recommendations.
Applies various quantitative methods to analyze and interpret information from multiple data sources while providing a layer of strategic thinking and insight generation.
Provides actionable insights; including analysis and recommendations to Interactive and New Media leads; Customer Insight and Experience leads; business unites; and Divisions.
Collaborates with the E-Revenue team to support reporting; analysis; and optimization. Proactively recommends strategies and tactics to improve conversion through web; mobile; email campaigns; social media; SEO; and SEM.
Summarize performance metrics with the identification of drivers of success for specific campaigns; communications; and digital engagement strategies.
Independently develops consumable presentation and communications tools around drivers of success for priority activities and shares recommendations to stakeholders in workshop presentations; conference calls; in-person meetings; and white papers.
Collaborates with the Digital Activation team to support new projects; design and implement measurement models based on business goals; and measure optimization activities.
Contributes to the establishment of a consistent and repeatable optimization strategy that is based on observational inquiry; hypothesis formation; testing; and analysis.
Works with the Digital Activation team to define overall Key Performance Indicators.
Work with stakeholders as needed to understand trends and best practices and trouble shoot issues that arise.
Contributes to the ongoing effort to integrate digital data with customer relationship data to drive targeting; measurement; and insights.

Position Requirements: Bachelor’s degree in the area of business, math or statistics is desirable.
At least 3 years professional experience in digital analytics is required.
Prior experience on a marketing-based team preferred.

Technical Skills
Omniture implementation, reporting, and analysis experience required
Google Analytics implementation, reporting, and analysis experience required
Knowledge of Web Measurement Technologies: Ad serving platforms, website analytics software, and paid search engine marketing data sources
Experience with Enterprise Level Reporting, OLAP, and Business Intelligence Tools (Business Objects, Crystal Reports, MicroStrategy, Cognos, etc.)
Database analysis skills: Oracle or SQL Server
Working knowledge of statistical packages like SAS or SPSS

Work Style Skills
Good communication skills, especially the ability to discuss quantitative findings in easy-to-understand terms in verbal and written formats.
Consistent ability to meet deadlines in a fast-paced environment.
Is aware of and works to understand the needs of key stakeholders, and solicits their input and feedback throughout the analytical and reporting process.
Strong customer-service orientation and positive, can-do attitude
Ability to foster a cooperative work environment and to freely give and receive feedback.
Strong interpersonal skills and the ability to work effectively with a wide range of constituencies in a diverse community.

Preferred Additional Qualifications: Knowledge of visualization techniques for data analysis
High Proficiency with Excel: Able to design/use pivot tables and advanced Excel functions
Demonstrates ability to monitor trends in data and assist with exploring data interrelationships and drivers of performance.
Demonstrates strong detail orientation and good ability to implement quality control processes.
Excellent written and oral communications skills
Knowledge of marketing segmentation strategies, statistical modeling, and test design.
Knowledge of evaluation of marketing ROI, conversion funnels analysis, and conversion optimization.
Experience with social media and mobile tracking a bonus.

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iJento, A Leader in Multichannel Customer Intelligence Launches New Analytics Datamart & Software Release

logo-ijento

iJento unveils next generation analytics datamart and intelligence tools that enable organizations to store, integrate and analyze online and offline data (website, email, mobile, call center, store)

Oxfordshire, United Kingdom and Norwalk, United States and Sydney, Australia – January 24, 2012 – iJento, a leading provider in multichannel customer intelligence, today launched its next generation analytics datamart and intelligence tools known as iJento 2012 in the UK, USA and Australia. This new product suite will help clients enhance and extend their current web analytics systems into a complete multichannel customer intelligence solution.

The new iJento 2012 Datamart offers expanded capabilities to incorporate online consumer behavioral data and offline channel data, such as call center, email, store/branch and catalog, into a single industry-standard SQL Server data store. The result is a single customer view from which organizations can derive original insights into consumer interests, cross-channel navigational behaviors and purchase intents.

To meet market demand, the iJento Datamart 2012 provides clients two different options:

  • An enhancement to existing web analytics solutions such as Adobe SiteCatalyst, powered by Omniture, and Google Analytics. These options enable clients to get open access to their existing visitor level web analytics data and extend their capability to multichannel analytics by enabling the integration of offline data.
  • An end-to-end solution for clients requiring an iJento only web analytics and multichannel customer intelligence solution.

The company has also launched a new suite of iJento 2012 Intelligence applications to query, visualize, report and analyze multichannel and multi-device data. This enables clients to understand their customers’ journey across multiple channels and devices in order to enhance consumer experiences and increase conversion rates and purchases across channels.

“We are confident that iJento 2012 will become the future framework for multichannel customer intelligence,” said Peter Ryan, Chief Executive, iJento. “It offers clients the flexibility to enhance their existing web analytics investments and extend quickly and easily to multichannel. We offer a fast return on investment and have clients realizing significant financial results such as 26% increase in online sales conversions and 30% annual savings in paid search acquisition costs thanks to better attribution and targeting. We look forward to rolling-out iJento 2012 and offering clients even more powerful multichannel solutions that have a huge impact on their bottom line.”

iJento 2012 is available now and is being recommended to clients in conjunction with two different consulting packages. A silver option that features a tailored scope of works to optimize web analytics investment and a gold option which is aimed at jumpstarting clients who want to take advantage of multichannel data integration and analytics. Existing clients are being upgraded to iJento 2012 during January and February 2012.

More information and screenshots of iJento 2012 are available online at www.iJento.com/2012

About iJento
iJento is a technology company that helps data driven organizations integrate and analyze their customer information across multiple channels and devices. The company helps major brands and businesses including Allianz, FT.com, RBS Insurance and Tesco get direct access to their visitor data and gain sophisticated insights into customer behavior, interests and intent at the individual level. iJento is an international company operating in the UK, USA and Australia. www.iJento.com/2012

Follow us on Twitter: iJento

For all media enquiries, contact:

Viki Lander
VP Marketing & Communications
iJento
Email: vlander@iJento.com
Tel: +44 7769 707025

Web Analytics and Optimization Blog Post from Last Week

True Political Supporters vs. the Bots All Analytics
Why Analytics? From Connected to Inter-connected to Interdependent IIA
The End of an Era for Urchin Software Google Analytics
The Web Analyst Tribe and the C-Suite – Part I Daniel Waisberg
Help Customers Find You: How to Use Keywords on Your Social Networks Hiten Shah
@Twitpic finally updated their website David Iwanow
Creating a More Predictive World All Analytics
Getting Your Arms Around Your Social Constituents All Analytics
What is Quality Content: The Road to Panda Recovery Brian Ussery
IQ Workforce Renews Support for Web Analytics Wednesday Corry Prohens
Is 2012 the year to brush up your measurement skills? Google Analytics
How User Personas Can Improve Your SEO Strategy Hiten Shah
Monitoring operations error rates and financial losses in Google Analytics Matt Clarke
Trend Toward Analytics for the Masses Continues All Analytics
2012 Analytics Events to Recharge, Educate All Analytics
New Use for Old Data All Analytics
Metrics for the Subconscious Organization All Analytics
Share Your Story With AllAnalytics.com All Analytics
Principles of Web Analytics – #PCampLDN Peter ONeill
6 Ways Brands Can Rock Pinterest Robbin Steif
An update on the new version of Google Analytics Google Analytics
Choose the Right Tool for Your Needs [cartoon] Daniel Waisberg
How to Get Actionable Data Out of Google Analytics Hiten Shah
Search, Plus Your World and the Power of the Google+ Outlier Glenn Gabe
New Thoughts, Plus a couple of Events and upcoming Webinars, and Web Journal – Jan 10th – 17th Marshall Sponder
Interviewed on The Literally Social Show Marshall Sponder
Building the Right Digital Measurement Infrastructure: The Celebrus White Paper Gary Angel
Amazon Wants Your Analytics in Its Cloud All Analytics
Week 3 of the IQ Workforce #Measure Fantasy Basketball League Corry Prohens
Loyal Users Generate 25% More In-App Purchases Localytics
Online Publishers Can Benefit From Predictive Analytics Platform All Analytics
Engaging Facebook Fans with Posts! Nabler
Advertising And User Experience: Hand In Hand? Daniel Waisberg
Political Marketing: Jay Inslee vs Rob McKenna for WA State Governor Eric Layland
Who Are the Animals of Analytics-Based Enterprise Performance Management? All Analytics
L3 Analytics in 2012 Peter ONeill
5 Reasons You Should Use Separate AdWords Accounts Robbin Steif
4 Ways To Position Your Company Among Well Entrenched Competitors Hiten Shah
Social Media Measurement Tools Gary Angel
Seminole Gaming Uses Predictive Modeling to Hit the Jackpot All Analytics
QR Code Usage Stats Optimization Today
A new forum for Google Analytics using Google Product Forums Google Analytics
QR Code Usage Stats Optimization Today
The Best Social Media Analytics You Can ‘ThinkUp’ All Analytics
Standard and non-standard metrics Juan Damia
Google Analytics Myths by Stephane Hamel Daniel Waisberg
A Session, by any other name… Michael Wexler
How to Improve Your Social Media Game: 3 Tips from a Dating Coach Eric Layland
Can Product Videos Increase Conversion Rates? Hiten Shah
Say Hello to Google+ Circles Messaging David Iwanow

QR Code Usage Stats

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QR Code are popping up everywhere, magazines, offline and even online which is fueling the growing awareness of them too. Below are some of the stats published by eMarketer.

If you still not measuring QR codes, then here is an article for you, QR Code Analytics

 

Most Consumers Still Don’t Talk About Brands on Social Sites

According to eMarketer, while most marketers leverage Facebook and Twitter to communicate with customers, not nearly as many consumers comment about these companies and brands on the social sites.

Source: http://www.emarketer.com/Article.aspx?R=1008773

Blog Post from Around the Globe – Week of Jan 8 – Jan 15, 2012

Here are Analytics and Optimization blog posts from last week

Making Measurement Part of Your Marketing DNA All Analytics
Behind the Powerful 80-20 Rule, an Even More Powerful Statistical Trick All Analytics
Courtesy: What Comes Before Customer-Centricity Bryan Eisenberg
Amazon Homepage Redesign David Iwanow
Google Synonyms David Iwanow
Como escolher a ferramenta ideal para monitoramento em mídias sociais Leonardo Naressi
test Brian Ussery
Latest AllAnalytics.com Posts and Chat, Looking forward to London Marshall Sponder
Meta Description Magic: Think Less about SEO & More about Click-Throughs Hiten Shah
On Using the Data You Control for Analytics, First… IIA
Extracting Insights From Data [cartoon] Daniel Waisberg
Dad is back and will lift your conversions Juan Damia
Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics Hiten Shah
Social Media Sentiment: Don’t Get Caught Up In Raw Counts Anil Batra

This Week's Web Analytics & Optimization Posts from Around the Globe

When cross promotion makes no sense David Iwanow
Is Big Data at Risk of Unleashing Big Brother? IIA
Think Beyond Web Analytics Anil Batra
The 2012 Guide to Google Webmaster Tools – Analytics Integration, +1 Metrics, and More Hiten Shah
6 Easy-to-Get Insights That Can Boost Conversion Rates on Low-Performing Pages Hiten Shah
Developing a cookie-less Google Analytics implementation Matt Clarke
Google Schema Results for Hotels David Iwanow
Save Your Ass With Google Analytics Data Alerts Justin Cutroni
Tracking QR Codes with Google Analytics Nabler
The Three Heads of Online Analytics Daniel Waisberg
SEOmoz URL issues? David Iwanow
How to Target Employees of Specific Companies via Facebook Ads and LinkedIn Ads Glenn Gabe
Cost of Advertising: CPM, CPC and eCPM Demystified Anil Batra

Source: http://www.anilbatra.com/digitalmarketing/web-analytics-blog-posts.asp