Project Manager, Research at Turner Broadcasting Systems, Inc., Atlanta, Georgia

turner blue logo - plain

Project Manager, Research

Qualifications:

5+ years of media research experience, including 3+ years of digital research experience and 2+ years of traditional or mobile Web analytics experience required. Also required is a solid understanding of and experience with syndicated online measurement services, tools, metrics and data, including Nielsen and comScore. Qualified candidates will have a working knowledge of statistical analysis methods and software products. The position requires a broad understanding of the digital/technology space and media landscape. This position requires both strategic and tactical skill sets, with a strong command of online media and a solid understanding of traditional media and market research. Candidate must be able to manage multiple projects, shifting priorities and detailed work. Outstanding communications skills also requried. Bachelor’s Degree in Science/Arts/Psychology/Business/Statistics/Math/Communications or related field required.

Duties:

This Project Manager interfaces with the Turner brand research teams to collect their inputs, and prepares reports tracking performance of Turner digital brands as well as key industry trends in the online and mobile environments, including multi-platform summaries. The incumbent assists with the investigation, evaluation, and analysis of digital analytics and research vendor solutions across a broad spectrum of capabilities. This individual analyzes and prepares reports and presentations based on syndicated online and mobile research services, and Web and mobile analytics tools, and may occasionally lead the implementation of primary research studies through selected vendors. This person also produces multi-platform analysis and research including product fusions, Multi-Screen reports (cross platform reports), and other multi-source compilations, utilizing specialized vendor systems. This person will help enhance and advance reports for TVE (TV Everywhere) online measurement and will create and deliver standard TVE online and cross-platform reporting to Corporate clients. The Project Manager is also expected to develop thought pieces and white papers on digital media consumption. This individual interacts regularly with AMPT, Corporate Strategic Planning, Turner Business Development, Corporate Publicity, Finance and the Executive Management of Turner and Time Warner. The Project Manager oversees research analysts on specific projects but has no direct reports.

Apply by Website: http://bit.ly/A9MG0g

Web Marketing Analyst at Fluke – Everett, Washington

L_FLUKENETWORKS_ILL

Web Marketing Analyst-FLU000617

OPCO DescriptionFluke Corporation is the world leader in the manufacture, distribution and service of electronic test tools and software. We are a dynamic market leader with sound financial health. Fluke has achieved the number one or number two position in every market in which it competes. The Fluke brand has a reputation for portability, ruggedness, safety, ease of use and rigid standards of quality. A wholly owned subsidiary of Danaher Corporation (www.danaher.com), Fluke is a multi-national corporation headquartered in the greater Seattle area. We offer an entrepreneurial environment that is team-centered, customer-driven, quality-focused, and growth-oriented. It is driven by the phenomenally successful Danaher Business System. Working at Fluke gives you access to a robust career development process and challenging, stretch opportunities.

Description

This position requires an experienced and well-rounded individual to help drive and execute on Fluke.com’s online marketing, SEO [search engine], PPC [pay per click], SEM [search engine marketing] Social Linking and eMedia initiatives. The position requires someone who is comfortable wearing many hats, utilizing consultative support techniques, and at the same time can produce high quality work, while willing to own the smallest detail of a project.

WEB: the individual will manage the many facets of creating and measuring campaign focused web marketing, including but not limited to web structure for SEO, PPC, Social linking, eMedia reiew, metric code management, analytics program management & reporting, campaign tracking and optimization, merging web to CRM for flow-through tracking ability and including lead generation loop back success reporting. This individual will be able to write and implement the code for tracking, write PPC ads, SEO content recommendations, connecting the Fluke web to link back locations.

1. Primary WEB Functions / Major Responsibilities
SEO, SEM, PPC & Analytics:
Work closely with department managers to plan web marketing and objectives
Manage all online metric measurements for direct marketing efforts including online advertising, paid search and SEO, and email. Make ongoing recommendations for improvement and optimization.
Identify where a needs exist in web content information in order to provide proper SEO.
Develop A/B testing scenarios of landing pages to measure business objectives
Manage Google, Eloqua and Omniture code on the web site in order to meet reporting expectations
Gathering data and generate reports from multiple sources (site analytics, Eloqua email, eMedia publishers, partners, etc), summarizing key results, and recommended next steps.
Provide weekly & monthly web activity/tracking/lead status reports

Qualifications

High level of detail, organizational, and multi-tasking skills. Ability to prioritize. Experience and technical competency in Excel. Requires a basic understanding of relational.
Bachelor’s degree in Business Administration, Marketing and 2 years related experience.
2 years online marketing with experience in search engine marketing, search engine optimization, web media, analytics, ROI reporting or optimization.
Understanding PPC campaigns, adgroups, landing pages, for MSN/Bing/Yahoo, Google and others
Prior experience working with third party online media management or ad serving technology is a plus
Experience managing multiple, competing priorities, duties and/or projects
Strong knowledge of best practices in online marketing, advertising, PPC, SEO, e-mail marketing, preferably with exposure to both subscription newsletter models and CRM/event-based communications.
2 years of web metrics experience, including experience implementing and using Google & Omniture or similar tools such as ClickTracks, WebTrends, and Hitbox.
Experience in working within Excel with large data sets and utilizing pivot tables
Writing code for HTML, javascript, and others

All external hiring is contingent upon the successful completion of a pre-employment drug screen and a criminal background check.

Fluke is an equal opportunity employer.

www.fluke.com

www.danaher.com

Danaher Overview

Danaher Corporation designs, manufactures, and markets professional, medical, industrial, and consumer products, which all generate approximately $13 Billion in revenue. Danahers business activities encompass four reporting segments and are comprised of six strategic platforms: Medical Technologies, Professional Instrumentation (Environmental, Electronic Test), Industrial Technologies (Motion, Product ID, and Focused Niche Businesses) and Tools & Components (Mechanics Hand Tools). Danaher operates globally with about 50% of its revenues derived from outside the United States. The Company has significant operating businesses headquartered in Europe and has greatly expanded its operating presence in Asia over the past several years. Danaher is a well-capitalized business, which has historically used available cash flow to fund acquisition activity. Culturally, the company operates in a highly de-centralized model with an extremely lean corporate structure. Danaher has a proven system for achieving performance: the Danaher Business System (DBS). It drives every aspect of the groups culture and performance. DBS is a system of continuous improvement and is used to guide and measure everyday activities, which has enabled it to double in size about every 5-years with impressive financial performance.
Organization: Fluke

Job Function: Marketing / Communications
Primary Location: North America-United States-WA-Everett

Schedule: Full-time

Research Project Manager at PBS KIDS Sprout NBC Universal (Philadelphia, Pennsylvania)

images
Description:

-Analyze and interpret web analytics data and qualitative research methods to provide constructive insights to the web development team related to content, navigation and usability.
-Support initiatives in the planning, implementation and analytics of digital marketing campaigns.
-Track and report on SproutOnline.coms audience metrics relative to its primary competitors.
-Oversee the measurement of mobile web and downloadable applications and identify development opportunities.
-Support the information needs of Sprout Management, Marketing, Digital development, PR Sales and Finance teams.Qualifications:
-Working Experience with Adobe Omniture Sitecatalyst including an understanding of site tagging, building the framework for reporting digital audience metrics, setting up dashboards and fulfilling custom requests.
-Working knowledge with competitive digital research measurement tools such as comScore and/or Nielsen NetRatings.
-A basic knowledge of the technical side of digital media (tagging/coding).
-Proficiency with Microsoft Office suite (Excel, Powerpoint, Word, Outlook).
-A good understanding and curiosity of emerging technology and the challenges of measuring audiences within them.
-Bachelors degree required, preferably in a related field.Benefits:
-Dependable, consistent, results-oriented individual who has a critical eye for detail.
-Someone who desires to broaden their research experience beyond digital analytics and welcomes making contributions with other media metrics and mixed media measurement (Nielsen NPower, etc. ).
-Strong written and verbal communication skills.
-Highly effective presentation skills.
-Ability to work with a diverse group of individuals across different departments.
-Experience with other marketing / media related software is a plus (MRI, Simmons, Nielsen NPower, Multitrak, Rentrak VOD).
-A demonstrated ability to improve efficiencies is highly valued (Excel macros, links, pivot tables, formulas, etc.).
-Past experience with primary research methods is desired.

NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.

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Web Analytics Manager at TripAdvisor, Massachusetts

TripAdvisor
Why this role is Awesome! You will use your web analytics skills to deliver insights about our global websites that will inform and drive product improvements that impact millions of users.

TripAdvisor is hiring a Manager, Web Analytics to join our global product team and act as a team lead as well as support numerous end users from an analytics and measurement perspective.To apply for this role please send resumes to Jennifer Ramcharan at jramcharan@tripadvisor.com and follow us on Twitter @TripAdvisorJobs.

What You’ll Do:
Serve as primary business lead working with engineering teams to define and implement analytical tools that are used by internal customers globally.
Lead development of Key Performance Indicators (KPIs), metrics, and reporting that leads to actionable product and marketing insights relating to consumer behavior, site performance, new feature development and testing, and monetization and campaign performance.
Assist end users with developing weekly and monthly management-level reports, synthesized from numerous sources, focused on actionable data.
Assist with ad hoc queries and provide analytical support to end users
Define and pursue with limited supervision ad hoc analyses that help inform future product initiatives.
Provide though leadership on best practices related to web analytics, website measurement, and A/B and multivariate testing.

What We Seek:
5+ years experience in an analytical role (web analytics, finance, consulting).
Education: Bachelors degree in an analytical field (math, applied mathematics, economics).
Highly analytical and detail oriented, with a passion for digging into data to identify key trends, results and critical outcomes.
Must have SQL; ability to pull queries.
Hands on experience administering a web analytics tool (Omniture Site Catalyst, Google Analytics, Visual Sciences, etc.).
Expert ability with Excel and PowerPoint.
Ability to work at all levels including senior management; and across multiple functions. Management experience preferred.
Demonstrated ability to develop and present a narrative that explains data-driven trends.

Physical Demands:
Must be able to perform customary physical duties and meet appropriate social expectations of a professional office environment.

In addition, the ideal candidate will demonstrate the following competencies:
Flexible and open to change and new information; adapts behavior and work methods accordingly
Grasps the essence of new information; recognizes own strengths and weaknesses; pursues self-development; seeks feedback.
Exhibits integrity though fair and ethical behavior toward others and a demonstrated sense of corporate responsibility and commitment.
Treats colleagues and partners with respect: considers and responds appropriately to the needs, feelings, and capabilities of different people
Can be relied upon to ensure that projects within areas of specific responsibility are completed in an appropriate and timely manner and acknowledges mistakes, learns from those events and is able to move forward productively
Identifies and analyzes problems; distinguishes between relevant and irrelevant information.
Ability to balance time to market with a solution and make the right trade-offs along the way
Strong analytical skills: understands and utilizes metrics relevant to role
Clear communication through expression of facts and ideas in a clear, convincing and organized manner
Good business judgment when making decisions and always considers the relevance/impact of each decision on the business

TripAdvisor is an Equal Opportunity Employer

***This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I-9 to confirm work authorization. ***

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What I Learned When Facebook Disabled My Account

To say that Facebook plays a big part in my life is a bit of an understatement – as I’m sure it is for any other social media manager. Not only do I use it to keep in touch with friends and family – but I’m forever adding content to one of the many pages I admin, whether for myself or for clients.
Imagine my surprise when I tried to sign into Facebook one morning only to receive the following message:

Facebook disabled my account
My account was disabled? What does that even mean?
I tried to log in with another browser and I got the same message. Facebook disabled my account!
Facebook supplied a form submission page for those wishing to write to Facebook about their disabled account, and I emailed them basically asking why my account was disabled and how I can get access back to the numerous pages I’m an admin for. I explained that I manage a variety of pages for clients, and was always mindful about the content I posted – after all, my parents are on Facebook too.
After sending the email to Facebook, I sent an email to the friends who’s email addresses I actually had and explained what happened. Thanks to the connect-ability of Facebook, most of my friends were only able to be contacted by me on Facebook.
The replies I received from that email were classified into three different categories:

  1. WTF/WTH – why would they do that??
  2. Is it because you posted political stuff (I like Ron Paul and shared content about #OWS)
  3. Maybe somebody flagged you..

I read up on some of the articles by others who have had their accounts disabled to find out why mine was suddenly pulled – without warning I should add. The publishing dates on the articles span the lifetime of Facebook, showing that the company has forever been on a behind-the-scenes campaign of disabling accounts at their discretion.

I found some articles by famous bloggers or journalists, including Roger Ebert, Robert Scoble, and Stan Shroeder (Mashable). Many of these high-profiled Facebook users had their profiles and/or pages reabled soon after Facebook discovered who they disabled. For the rest of us, we’re basically on our own.

Reading these articles didn’t instill much hope in me or my situation. The realization of what I lost was starting to set in too.

Over the years I had computers crash, stolen, lost, etc. and relied on Facebook to host all my travel and party photos. The website isn’t going anywhere anytime soon, so why not upload all my photos on Facebook for my friends and family to view at their discretion? There were well over 2000 photos, countless videos, blog posts (notes), plus all the contacts (I still haven’t been able to reconnect with many who were all lost when Facebook disabled my account). This was looking to be a very bleak situation as I further realized just what was lost.

I had to regain access to Facebook to manage the pages for my clients, and also for my own enterprises. Many of my pages’ admin access were shared with a partner and were easily set back up with the new Facebook account I begrudgingly created, cursing Facebook under my breath as I set up the new account.

Some of the Facebook pages admin access were shared with my clients, whom I had to contact to have them re-add me with my new account. All of them asked “Why did your account get disabled?” and rightfully so. I, too, would question the person I paid to manage my Facebook page why their Facebook account was disabled. Wouldn’t you?

I still don’t have an answer to that question. “I have no idea” is the answer I still give, because its true. Facebook has still yet to give me a reason why my account was disabled. After reading the reasons Facebook disabled accounts on their page I was still in the dark. I didn’t spam-add people, post sexual content, harass anyone.. so why they deleted me didn’t make sense. Only after I read other articles did I understand a bit more.

Facebook can disable your account if your display name is different than that on your birth certificate. Mine was, but not by much. It was still phonetically the same, but spelled different than the rest of my family. I also had a client who recently used a contest promotion to increase their email list. According to Facebook promotional guidelines, contests can only be run on Facebook through one of two apps: ShortStack and WildFire. Could that be why my account was disabled? I checked that client’s Facebook page and it was gone too. Aha!

Although the contest wasn’t exactly hosted on Facebook (it was hosted on the client’s website), and the winner was notified via email (you cannot announce winners on your wall), I was confident this was the offending action which had me ushered off Facebook without so much as a ‘Bye-bye’.

At this point it was about a week since I initially wrote Facebook that fateful morning, and I still hadn’t received a reply. I revisited the page allowing me to contact Facebook, and explained that I now had a better idea about why they disabled me, and that I was sorry. I vowed never to do something like that again (was it really that bad??) if they just reable my account.

I sent that off and waited again. After a few more days I realized something .. something very important – I created a filter in gmail for Facebook emails. Even if they did email me, I would have never received the email because it was set to “Skip Inbox/Delete”. Harsh.

So I sent another email to Facebook, this time letting them know that I had a filter on my gmail and if they did contact me prior to this email, I would have never received it.

A few days later I finally received an email from Javier at Facebook. Here’s the only response I’ll likely get from Facebook:

Hi,

Unfortunately, your account has been permanently disabled for violating Facebook’s Terms. We will not reactivate it for any reason.

This will be our last email regarding your account. For more information about our policies, please read the Facebook Community Standards: https://www.facebook.com/communitystandards/

Thanks,

Javier
User Operations
Facebook

What a juvenile response – sure Facebook is a ‘young’ company, but I’m sure there must be someone there with better tact than ‘we’re not going to reable your account – don’t email us again.’ OK Facebook.

So what did I learn from my experience with Facebook?

  1. Back up your account! You never know if/when they’ll decide to delete you.
  2. Don’t manage your various client’s pages with the same account. If one page/account gets deleted, you won’t lose them all.
  3. A lot of my friends are snobs who’s profiles are either hidden from search, or they disabled the “Add as a friend” button making it impossible to re-add them.

Its been about a month since I had my account disabled, and had lots of time to reflect on the experience. I haven’t tried to contact Facebook directly since I received the email from Javier, but I did start the website www.facebook-disabled-my-account.org, and the hashtag campaign on Twitter #FBdisabledMe to draw attention to the negative experience.

Do I want Facebook to change their disabling policy? Nope.

I manage a few MU sites and if you want someone off your site, by all means delete them/block them/whatever. But for Facebook to disable the account and to keep the data/photos/videos/connections/blog posts, that is wrong. What would Facebook be if nobody uploaded content onto the site – No photos to share or tag – No articles to Like – No status updates to LOL at – It would be NOTHING.

Facebook should allow those who they disabled to download their account, letting them retrieve their photos/videos/notes/etc., before going off to the barren wastelands of Google+, or to RT their friends status updates (as opposed to ‘Liking’ it). Facebook already makes it possible for an active account to be downloaded, so why not a disabled account?

It’s time for Facebook to get a bit more mature in this area – especially with their IPO announced. I’m actually considering buying stock just so they will have to listen to my complaint – at the very least I’ll profit from them.

Have you had your Facebook account disabled? Did you get it back, and if so how?

Insurance Marketing and Web

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According a eMarketer,  personal relationships are still a key to insurance selling. A September 2010 study by the CMO Council found that agents (both captive and independent) were the predominant channel for purchasing insurance policies (62%) among US consumers. It also found that only 12% purchased their policy online and 2% bought through email.

Source: http://www.emarketer.com/Article.aspx?R=1008185