Digital Primary Research Manager at NBC Universal New York

The Digital Research Manager will assist with digital media landscape research to support company-wide strategic initiatives.

ESSENTIAL RESPONSIBILITIES:

– Create and continuously update topical research decks by monitoring syndicated research and news sources
– Become an expert on different issues relevant to our digital business such as mobile media use, connected TV devices, social networking, video-on-demand, etc
– Investigate new and emerging technologies and their relevance for NBC Universal
– Manage original proprietary primary research related to digital distribution and digital advertising
– Respond to ad hoc digital research requests from sales, programming, digital distribution and other internal groups

BASIC QUALIFICATIONS:

– Bachelor’s degree
– Minimum 3 years of primary research experience (quantitative research methodologies, survey design and analysis)
– Minimum 2 years of experience with a digital research company

ELIGIBILITY REQUIREMENTS:

– Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
– Willingness to travel and work overtime, and on weekends with short notice
– Must be willing to work at the station in New York, NY
– Must be willing to submit to a background investigation
– Must have unrestricted work authorization to work in the United States
– Must be 18 years or older

DESIRED CHARACTERISTICS:

– Experience in a television/cable environment preferred
– Excellent writing and verbal presentation skills, proficiency in all MS Office products, especially PowerPoint and Excel
– Candidates must be able to analyze and interpret qualitative and quantitative research with client needs in mind, write clearly, and translate data into insights
– Team player with ability to meet tight deadlines required

NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.

Apply by

Retailer Mobile Websites Beat Apps among US Smartphone Owners

Chart-1

According to a study by Nielsen Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons. Nielsen’s analysis shows that retail websites are more popular than retail apps, with Amazon leading the retailers.

The majority of smartphone owners used their devices for shopping this past holiday season

Other insights:

  • Smartphone owners of both genders prefer retailers’ mobile websites over mobile apps, with men slightly more likely to try retailers’ mobile apps than women. However, consumers who use retailers’ mobile apps tend to spend more time on them.
  • Target and Walmart skew female when it comes to their mobile websites, while Best Buy skews male. Amazon and eBay appeal to both genders.
  • All of the top 5 mobile retail websites experienced a “bump” during the days leading up to and following Black Friday, led by Amazon. This seasonal lift did not translate into an increase in regular usage, however. By January, active reach was back to October 2011 levels.

According to ohn Burbank, President of Strategic Initiatives at Nielsen:

“Retailers need to think of their business as a multi-channel environment that can potentially include mobile, online, and bricks and mortar stores.

Winning with shoppers requires a consistent experience across channels that reinforces the values you represent as a retail brand, whether it be price, service, reviews, selection, style, or other key attributes.”

 

Source: http://blog.nielsen.com/nielsenwire/?p=31164

Download the study at: http://www.nielsen.com/us/en/insights/reports-downloads.html

100+ Web Analytics and Optmization Blog Post from Around the Globe

Post Title Blogger
How to Create Goals in Google Analytics Google Analytics Premium
E-Chat Tomorrow: Insuring the Future With Predictive Analytics All Analytics
Relationships, Relevance & Changing the Subject All Analytics
Solid State Drives to Speed Analytics All Analytics
Trying to Put Big Data in Perspective All Analytics
Refining the new Google Analytics Google Analytics
Web Analytics Implemented in a Siloed Environment [cartoon] Daniel Waisberg
The Blueprint for a Perfectly Testable Landing Page Hiten Shah
The 5 Minute Guide to Identifying Spammy, Paid Text Links Using Open Site Explorer Glenn Gabe
Last Couple of Days – Web Journal Late Feb 2012 Marshall Sponder
What are Goals and Goal Sets in Google Analytics Google Analytics Premium
Know the TCO & Avoid an Analytics TKO All Analytics
Talent Analytics Raise the Hiring Bar All Analytics
CLV Analytics: The Holy Grail for Hotels & Casinos All Analytics
Free Webinar: The Future of Digital Measurement Gunjan
How to select a Social Media Tool? Gunjan
Interview with Lauren Hock Regarding Career Presentations at Chicago Universities Corry Prohens
Migrating from ExcelClient to Report Builder Nabler
Writing for SEO, Your Audience, and Yourself Robbin Steif
3 Key Trends for Web Analytics in 2012 Daniel Waisberg
From 0 to 60 MPH Using Social Analytics Roadmaps All Analytics
What Does Digital Analytics Have in Common with Content Strategy, Information Architecture and User Experience? Phil Kemelor
The Marketer’s Guide to LinkedIn Hiten Shah
Move Web Analytics Data Out Of Silo Anil Batra
Expertise Analysis Arises Out of Sentiment Analytics All Analytics
C-Suite Limericks: Benefits From Business Analytics All Analytics
Get Your High-Performance Analytics Info at This ‘One-Stop Shop’ All Analytics
Big Google Data & Analytics: Big Money and Big Privacy Debate IIA
Understanding Google Analytics Time Calculations Justin Cutroni
Managing Media Websites by the Numbers Daniel Waisberg
What a Unique Selling Proposition Really Means & Why Your Business MUST Have One Hiten Shah
Using Google Analytics ecommerce data for ABC/Pareto analysis Matt Clarke
Project Manager, Research at Turner Broadcasting Systems, Inc., Atlanta, Georgia Optimization Today
Free! – The Website Testing & Optimization Buyer’s Guide for the Enterprise Bryan Eisenberg
Ford Drives Into the Future With Analytics All Analytics
To Code or Point & Click: The BI Dilemma All Analytics
The Great Analytics Talent Disparity All Analytics
Business Users & IT Look at BI Differently All Analytics
Will web analysts ever be replaced by automated tools? Dan Croxen-John
The Yahoo! Web Analytics Merchandising Report Juan Damia
How a Nonprofit Can Best Use Google Analytics Robbin Steif
Making Google Analytics even speedier Google Analytics
A Straight-Forward Guide to Optimizing Your Funnels for Maximum Conversions Hiten Shah
Metrics Make the Merchant All Analytics
Mobile BI Continues to Grow All Analytics
Free Webinar: New Mobile Capabilities for 2012, with Guest Speaker: Whole Foods Gunjan
Gunjan
How to Track a Moving Target – Employee Data in Google Analytics Robbin Steif
Peter Fader – Professor of Marketing, Wharton School [interview] Daniel Waisberg
Social Media Monitoring BootCamp – Singapore – March 15th, 2012 Marshall Sponder
Tracking the Customer Journey – A Data Model for the Digital, Big-Data World Gary Angel
Relative Value Opens Gateway to Better Profitability All Analytics
Privacy Bargain & Big Data Security All Analytics
The Analysis Exchange Gabriele Endress
Social Media Measurement Tools Webinar – Part Duex – Recording Marshall Sponder
Celebrus Webinar: More on the future of Digital Infrastructure for Big-Data Analytics Gary Angel
How are the Google Analytics Reports Organized Google Analytics Premium
Research Shows SMBs Adding BI, Moving to Cloud All Analytics
The Academy Awards & Business Analytics All Analytics
Don’t Bother With an Enterprise BI Standard All Analytics
Don’t Rule Out an Enterprise BI Standard All Analytics
Five Tips for Tackling Social Media Measurement All Analytics
Advanced Content Tracking with Google Analytics: Part 2 Justin Cutroni
Successful Problem Solving Technique [cartoon] Daniel Waisberg
Remaining Engaged in Social Media Gabriele Endress
Custom Dimensions for User Segmentation Localytics
The Shocking Truth About How Web Graphics Affect Conversions Hiten Shah
The Product Page 2012: 7 Must-Test Elements Bryan Eisenberg
WAA Awards Gary Angel
Regular Expressions and Google Analytics Google Analytics Premium
How to Give Access To Others To Your Google Analytics Reports Google Analytics Premium
Data.gov Offers Up Business-Oriented Datasets, Apps & Tools All Analytics
Understanding Comes With Normalized Medians All Analytics
What’s New on AllAnalytics.com This Week All Analytics
Free Webinar on Going Mobile, Getting Social: 7 Strategies for Success Gunjan
Como o Google Analytics sobrescreve as origens do tráfego Leonardo Naressi
9 Ways B2Bs Can Excel With Location-Based Social Media Robbin Steif
3 Segmentation Strategies: Intent, GEO & Conversions Daniel Waisberg
Phil Mui – Google Analytics Group Product Manager [interview] Daniel Waisberg
The 8 Questions That Create Perfect Landing Page Copy Hiten Shah
Web Marketing Analyst at Fluke – Everett, Washington Optimization Today
Join me @Semphonic Social Media Measurement Tools Webinar today at 1PM EST Marshall Sponder
Web Journal – Mid Febuary 2012 Marshall Sponder
SOMEMO – Social Media Analytic Evaluation Matrix – Do We Need (Yet) Another Tool? Marshall Sponder
7 Analysis Tips for Improving CTR on Display Advertising Anil Batra
Target Has You in Its Bullseye All Analytics
40 Checkout Page Strategies to Improve Conversion Rates Hiten Shah
How Are Google Analytics Accounts Structured Google Analytics Premium
How Sears Could Benefit From Good Old Analytics All Analytics
Don’t Let Abandoned Carts Slip Away All Analytics
Segmenting big unstructured data (Social Media) on different dimensions – Part 1 Gunjan
Want to Disprove Wishful Thinking? Use Analytics. IIA
Week 8 of the IQ Workforce #Measure Fantasy Basketball League Corry Prohens
20 Days to a High-Quality, Highly-Engaged Twitter Following (in just 20 minutes a day) Hiten Shah
AdSense Park My Domains Retired David Iwanow
How to Connect Google Analytics to Google Webmaster Tools Google Analytics Premium
Italy’s DIY Leader Is Saying ‘Buon Giorno!’ to Marketing Analytics All Analytics
How to Track a Non-Pageview Events in Google Analytics Google Analytics Premium
How to Track Downloads in Google Analytics Google Analytics Premium
E-Chat Recap: Dating Data Lacks Sufficient Dimension All Analytics
High-Performance, Big Data Analytics Takes a Certain Understanding All Analytics
Introducing SAS Information Management All Analytics
Advanced Content Tracking with Google Analytics: Part 1 Justin Cutroni
Rod Jacka speaking this Mon 27 Feb with HCF on AMI Webinar Rod Jacka
Google, Entities, & Attributes: The Future of Search Robbin Steif
How to Turn Your RSS Reader Into a Topic Generation Machine Hiten Shah
Research Project Manager at PBS KIDS Sprout NBC Universal (Philadelphia, Pennsylvania) Optimization Today
How To Troubleshoot Authorship Markup When rel=author and rel=publisher Clash [Case Study] Glenn Gabe
Join me at eMetrics & GAUGE San Francisco Stephane Hamel
How to Quickly Create Custom Reports and Learn About Them Google Analytics Premium
Free Webinar on Big Data on BigInsights by IBM & Persistent Systems Gunjan
How To Legally Spy On Your Website Visitors Robbin Steif
Multi-Channel & Attribution Analysis by Justin Cutroni Part II Daniel Waisberg
The Biggest Mistake Web Analysts Make… And How To Avoid It! Avinash Kaushik
Google Testing 3 Organic Results? David Iwanow
X Change Europe: The Premier Web Analytics Conference Goes Global Gary Angel
How to Remove Duplicate Home Pages in Google Analytics Google Analytics Premium
The Future Is Not What It Used to Be All Analytics
Banking on Big Data – Literally All Analytics
Free Webinar on “What She Said: How Women’s Social Conversations Impact Buying Intent and Purchasing Behavior” Gunjan
Better Retention Through Better Recruiting Corry Prohens
Are You Making These Online Advertising Mistakes? Hiten Shah
Web Analytics Manager at TripAdvisor, Massachusetts Optimization Today