Digital Research Director at NBC Universal New York

Description:

The Digital Research Director is responsible for managing all analytics projects. We are seeking an experienced Digital Research Director to define innovative and highly effective digital marketing strategies and monitor metrics and audience opportunities for Telemundo and mun2.com. This position will report to the Senior Vice President of Research. Responsibilities – Work with cross functional teams from marketing to programming as well as provide an evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats – Lead the design of insight driven digital strategies from opportunity identification through to experience definition – Structure and present recommendations to senior client leadership for approval – Partner with Creative, Technology, Analytics programming and Account Management to ensure successful project handoff and work is appropriately positioned for long-term success – Contribute to insights and advancements in tagging and engaging customer flow – Responsible for positioning digital assets, leading digital sales, building presentations and creating sales estimates.
Basic Qualifications
 5+ years experience in measurement of digital marketing programs from strategy consulting and/or marketing strategy across multiple industries
– Experience with SEO, SEM, affiliate, display, social media, twitter and web analytics
– Exposure and experience in emerging digital platforms: online, WAP, mobile, VOD
– Strong analytic experience and understanding of methodologies used in Internet measurement is essential
– Excellent client management, strategic thinking and executive communication skills are required
– Strong passion for and knowledge of technology, emerging media and the Internet; specific interactive strategy experience required
– Solid understanding of tracking and measurement of user behavior
– Exceptional team player with the confidence and integrity to earn client and internal team confidence quickly
– Experience with landing page optimization
– Excellent presentation and deck writing skills
– Experience in creating sales estimates and providing sales support
– Have basic SQL skills and is comfortable working with all file formats including log files
– Proven ability to work with IT
– Fluency in English and Spanish, verbal and written.
– Ability to travel Eligibility Requirements – Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
– Willingness to travel and work overtime with short notice – Must be willing to work in Hialeah, FL
– Must be willing to submit to a background investigation
– Must have unrestricted work authorization to work in the United States
– Must be 18 years or older – Must have a valid drivers license
– Must be on call 24 hours a day / 7 days a week – Must be fluent in Spanish (speak, read & write)
Desired:
– MBA and management consulting experience a plus
Benefits: Equal Opportunity Employer NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.

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Vice President, Research at NBC Universal New York

Reporting to the EVP of Sales with a dotted line to the President of Telemundo Stations; the Vice President is responsible for leveraging ratings data and other syndicated audience measurement tools to deliver prescriptive insights that drive audience and business development for the Telemundo Stations group. The incumbent will ultimately oversee how the Telemundo Stations group will collect, store, share, analyze and capitalize on research data. This role will be a critical addition to the research team whose mission is to inform and inspire the business.
We are looking for someone who is a strong story-teller and can integrate multiple data sources into compelling narratives about our audience and business. Success in this role will require a combination of deep knowledge of TV and a strong curiosity about the media/entertainment space; and the ability to clearly and simply convey to senior executives what our audience is doing, and use this insight to inform business decisions at the network and station level. This role will also require management experience, the ability to lead and motivate a team of people, and collaborate closely with counterparts at the network and our sister station.
– Oversight of Ratings & other syndicated data – Finance support: ratings estimates, forecasts – Business development support: work closely with sales & integrated marketing – Work closely with local market research leaders to leverage local market expertise and maintain meaningful dialogue between network and the markets – Manage 2 direct reports (research manager and analyst) – Collaborate with and lead team in performing interpretive analyses to transform data into insight while communicating findings through presentations – Create strategic, deep-dive presentations on our audience; how it watches/experiences our network and stations content/websites; highlight our value and how we fit within the competitive landscape – Track and assess impact of marketing and promotional efforts – Partner with the NSO leadership team to achieve sales objectives and goals – Be knowledgeable of and able to discuss the Hispanic and general media landscape and marketplace with sales teams and clients/stakeholders – Evaluate media vendors and research providers, including negotiation of service contracts – Represent Telemundo Stations on various Industry Committees such as Nielsen Policy Committee, MRC and TVB, as well as internal representation at NBC Network Research meeting – Manage ongoing reports on a daily, weekly, monthly and quarterly basis – Quality Control/Data Integrity
QUALIFICATIONS/REQUIREMENTS:
– 5+ years in the media research field with expertise in Nielsen ratings, syndicated products (Simmons, Scarborough) and emerging alternative audience measurement tools – Familiarity with digital measurement tools (Omniture, comScore) – Experience with primary research, including qualitative and quantitative – Experience managing direct reports – Experience managing external research vendors – Bachelors Degree
ELIGIBILITY REQUIREMENTS:
– Interested candidates must submit a resume/CV through nbcunicareers.com to be considered – Willingness to travel and work overtime, and on weekends with short notice – Must be willing to work in New York, NY – Must be willing to submit to a background investigation – Must have unrestricted work authorization to work in the United States – Must be 18 years or older
DESIRED CHARACTERISTICS:
– Masters Degree Preferred – Self-Starter, ability to work in fast-paced environment – Strong presence and ability to present in front of senior executives – Ability to synthesize information, present in clearly and create a compelling story – Strong manager and mentor
NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.