Digital Research Director at NBC Universal New York


The Digital Research Director is responsible for managing all analytics projects. We are seeking an experienced Digital Research Director to define innovative and highly effective digital marketing strategies and monitor metrics and audience opportunities for Telemundo and This position will report to the Senior Vice President of Research. Responsibilities – Work with cross functional teams from marketing to programming as well as provide an evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats – Lead the design of insight driven digital strategies from opportunity identification through to experience definition – Structure and present recommendations to senior client leadership for approval – Partner with Creative, Technology, Analytics programming and Account Management to ensure successful project handoff and work is appropriately positioned for long-term success – Contribute to insights and advancements in tagging and engaging customer flow – Responsible for positioning digital assets, leading digital sales, building presentations and creating sales estimates.
Basic Qualifications
 5+ years experience in measurement of digital marketing programs from strategy consulting and/or marketing strategy across multiple industries
– Experience with SEO, SEM, affiliate, display, social media, twitter and web analytics
– Exposure and experience in emerging digital platforms: online, WAP, mobile, VOD
– Strong analytic experience and understanding of methodologies used in Internet measurement is essential
– Excellent client management, strategic thinking and executive communication skills are required
– Strong passion for and knowledge of technology, emerging media and the Internet; specific interactive strategy experience required
– Solid understanding of tracking and measurement of user behavior
– Exceptional team player with the confidence and integrity to earn client and internal team confidence quickly
– Experience with landing page optimization
– Excellent presentation and deck writing skills
– Experience in creating sales estimates and providing sales support
– Have basic SQL skills and is comfortable working with all file formats including log files
– Proven ability to work with IT
– Fluency in English and Spanish, verbal and written.
– Ability to travel Eligibility Requirements – Interested candidate must submit a resume/CV through to be considered
– Willingness to travel and work overtime with short notice – Must be willing to work in Hialeah, FL
– Must be willing to submit to a background investigation
– Must have unrestricted work authorization to work in the United States
– Must be 18 years or older – Must have a valid drivers license
– Must be on call 24 hours a day / 7 days a week – Must be fluent in Spanish (speak, read & write)
– MBA and management consulting experience a plus
Benefits: Equal Opportunity Employer NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.

Top Web Analytics Posts You Might Have Missed – May 2012


Post Title Blogger
Call for Speakers: Share Your Knowledge at Text Analytics World All Analytics
Time to Rethink Your Assumptions About Customers All Analytics
Analytics & EPM: You’ve Read Me, Now Hear Me All Analytics
Don’t Buy Into the Myth of a Million Monkeys All Analytics
Write For Your Readers: Copyright Policies and EULAs Daniel Waisberg
A Neil Patel SEO Recipe – Add a Dash of This Tweet Sauce to Boost Your Search Engine Rankings! Hiten Shah
Hurray for Keeping Analytics Simple All Analytics
SPSS Text Analytics for Surveys – Tips and Tricks 4 Gunjan
Pós-graduação em Métricas Digitais e Web Analytics ESPM + IAB Leonardo Naressi
A busca interna do site: 4 coisas que você precisa saber Leonardo Naressi
SEARCH INTELLIGENCE: Como Analisar Resultados de Campanha de Busca – Apresentação no WAW – RJ Leonardo Naressi
Motion Charts, the Silent Star of Google Analytics Robbin Steif
Measure What Matters – Don’t Cheat [cartoon] Daniel Waisberg
Cookie me Freely Emer Kirrane
Webanalytics Tools Comparison Websites Gary Angel
Dispersion Analysis with advanced segments in Google Analytics Juan Damia
Social PR presentation to Mexico City and A List Marshall Sponder
Watson Is Going to Take My Job! All Analytics
Memorial Day Weekend Post and Web Journal – 5/20 – 5/25/2012 Marshall Sponder
Ich Bin Hier Berlin : Greetings before the X Change Europe Gary Angel
Internet Powerhouses Under Fire for Refusing to Disclose Data All Analytics
On Keeping Saffron Rice Moist & Other Food Bar Analytics All Analytics
Social Reports are now found under ‘Traffic Sources’ Google Analytics
How Two Nonprofits Improve Their Site Performance With Google Analytics Google Analytics
Optimize Websites for Engagement: 5 Lessons Daniel Waisberg
Ascending Facebook News Feeds Hiten Shah
Surfing the Disturbance All Analytics
‘Shard’ Your Database & Speed Analytics Processing All Analytics
Live E-Chat Today: Finding an Executive Sponsor & Other Leadership Tips All Analytics
INFOGRAPHIC: How To Use Usability Testing To Increase Your Conversions Robbin Steif
Five Metrics To Optimize Mobile Shopping Experience Daniel Waisberg
Topsites sporer ikke 404 sider Jacob Kildebogaard
New iPad Quickly Surpasses Original Localytics
The Customer Lifecycle: How Following-Up Can Increase Your Conversions Hiten Shah
Making Your Marketing Matter All Analytics
Being Wrong vs. Being Confused All Analytics
Got Milk? Then You’ve Got the Product of Analytics All Analytics
Billy ‘Moneyball’ Beane to Lead off Financial Analytics Summit All Analytics
Exclude Internal Traffic in Google Analytics Reports Gunjan
Luna TV Ep. 04 – PPC – Why Are Ads in GA, Organic Vs Paid Trust, International PPC Campaign Structure Robbin Steif
Convert 10% of Visitors from Your Guest Post with These 10 Landing Page Tricks Hiten Shah
The Pandeguin Penalty: What to do if your website has been hit by both Penguin and Panda Glenn Gabe
Counterpoint: IT Must Fight for Analytics Thought Leadership All Analytics
Point: Why All Analytics Shouldn’t Report to IT All Analytics
‘Traditional Vendors to Fare Poorly With Big-Data,’ Not So for SAS… All Analytics
Filling the Retail Data Gap All Analytics
Making Sense of Google’s “Knowledge Graph” Robbin Steif
SEO: Content Is King – Usability Is Queen [cartoon] Daniel Waisberg
A Simple Step by Step Guide to SEO Hiten Shah
Rachael Gerson – Lovely Woman Emer Kirrane
Analytics Degree Holders Don’t Get Guaranteed ‘In’ All Analytics
Everybody’s Selling Something… Measure It! Robbin Steif
Open Data and the Internet of Things Daniel Waisberg
Day 2 @ Adobe Digital Marketing Summit 2012 in London Nicolas Malo
The Future of Analytics Video Presentation Marshall Sponder
Digital Segmentation Gary Angel
Website Optimization – Be Patient & Persistent [cartoon] Daniel Waisberg
Keeping Your Cool With Big-Data Analytics All Analytics
Open Request to Call Tracking Vendors Peter ONeill
Webinar: How Customer Analytics Grows Your Business Faster than Web Analytics Hiten Shah
Vice President, Research at NBC Universal New York Optimization Today
Data & Experience: Making Both Count in Your Analytics Work All Analytics
Sentiment Analysis Takes Manhattan All Analytics
The Allure of “Permanent” Jobs Corry Prohens
Internet Week NYC Recap and other thoughts – Web Journal Marshall Sponder
Ecommerce Moneyball: Chasing the Market Leader Bryan Eisenberg
Assessing an Analytics Role for the C-Suite All Analytics
Multi-Channel Attribution Modeling – the Tool To Get You Started Robbin Steif
Join Google Analytics on Google+ Google Analytics
Taming the Big-Data Tidal Wave: E-Chat Tomorrow! All Analytics
Analytics & the Law: What You Need to Know All Analytics
2012 Semphonic Non-Profit Analytics Challenge is On! Phil Kemelor
What Measurable Human Factors Drive an Individual’s Business Performance? IIA
Measuring Social Media Impact with Web Analytics Daniel Waisberg
How to Avoid Corrupting Your Google Analytics Data Hiten Shah
Facebook: Dissecting The IPO (Infographic) Hiten Shah
Alignment Enables Analytics Success All Analytics
Operational Analytics Keeps Bay Area Trains on Track All Analytics
Analytics for Creating More Choices All Analytics
Who Is Your Executive Sponsor? (Hint: It’s Probably You!) All Analytics
Data-driven Marketing no Proxxima 2012 Leonardo Naressi
LunaTV Ep. 03 – SEO – Best Tools, Canonical Hostnames, and Consolidating Domains Robbin Steif
Two new Analytics webinars — for advanced and beginning users Google Analytics
Day 1 @ Adobe Digital Marketing Summit 2012 in London Nicolas Malo
How to Use Gamification for Better Business Results Hiten Shah
Elizabeth Eckels – Smalls Woman Emer Kirrane
Mobile Analytics Concerns Make Mountain Out of Molehill All Analytics
Green Button Sparks Instant Link to Energy Data All Analytics
Extending Video Surveillance’s Value With Analytics All Analytics
Cookies e o Google Analytics Leonardo Naressi
Utilizando a geolocalização para a análise de buzz Leonardo Naressi
Make Analytics Better with Tag Management and a Data Layer Justin Cutroni
6 Places to Find Inspiration for New Content Robbin Steif
Looking Ahead at Next Generation Measurement Google Analytics
Using Google Data for Short-Term Economic Forecasting Daniel Waisberg
Google Penguin Recovery Information & Penguin Checklist Brian Ussery
How to Protect Your Google Analytics From Getting Hacked Hiten Shah
BCBSNC, SAS Team on Advanced Analytics All Analytics
IDC Moves Beyond Big-Data Definitions All Analytics
SPSS Text Analytics for Surveys – Tips and Tricks 3 Gunjan
Four Essential Rules to PPC Remarketing Robbin Steif
Future of Analytics is in Context – Presentation in Montreal 5/15/12 Marshall Sponder
Excellent Analytics Tips #20: Measuring Digital “Brand Strength” Avinash Kaushik
The Warehouse Technology Stack : How much is too much? Gary Angel
Focus On Objectives – Not On Tools [cartoons] Daniel Waisberg
Interesting footage from eSavV Marshall Sponder
Data Scientists Do Good for Charitable Groups All Analytics
SPSS Text Analytics for Surveys – Tips and Tricks 2 Gunjan
How Nissan Uses Ecommerce Tracking Without Directly Selling Online Google Analytics
The Beginner’s Guide to Twitter Hiten Shah
Analytics Initiative Targets Wildlife Crime All Analytics
Sears Sees Future in Data Management Service All Analytics
Analytics Infrastructure: 15 Considerations All Analytics
Spoofing, Privacy Greatest Barriers for Biometrics All Analytics
What will be the Best Time to Tweet? Gunjan
Reminder: Migrate to the new Core Reporting API Google Analytics
Metrics, Metrics On The Wall, Who’s The Vainest Of Them All? Hiten Shah
7 More Penguin Findings: An Update From the Over Optimization Front Lines Glenn Gabe
Math & Stats Do Not a Data Miner Make All Analytics
Healthcare Thought Leaders Meet on Analytics All Analytics
The 9-Foot Aviator All Analytics

Vice President, Research at NBC Universal New York

Reporting to the EVP of Sales with a dotted line to the President of Telemundo Stations; the Vice President is responsible for leveraging ratings data and other syndicated audience measurement tools to deliver prescriptive insights that drive audience and business development for the Telemundo Stations group. The incumbent will ultimately oversee how the Telemundo Stations group will collect, store, share, analyze and capitalize on research data. This role will be a critical addition to the research team whose mission is to inform and inspire the business.
We are looking for someone who is a strong story-teller and can integrate multiple data sources into compelling narratives about our audience and business. Success in this role will require a combination of deep knowledge of TV and a strong curiosity about the media/entertainment space; and the ability to clearly and simply convey to senior executives what our audience is doing, and use this insight to inform business decisions at the network and station level. This role will also require management experience, the ability to lead and motivate a team of people, and collaborate closely with counterparts at the network and our sister station.
– Oversight of Ratings & other syndicated data – Finance support: ratings estimates, forecasts – Business development support: work closely with sales & integrated marketing – Work closely with local market research leaders to leverage local market expertise and maintain meaningful dialogue between network and the markets – Manage 2 direct reports (research manager and analyst) – Collaborate with and lead team in performing interpretive analyses to transform data into insight while communicating findings through presentations – Create strategic, deep-dive presentations on our audience; how it watches/experiences our network and stations content/websites; highlight our value and how we fit within the competitive landscape – Track and assess impact of marketing and promotional efforts – Partner with the NSO leadership team to achieve sales objectives and goals – Be knowledgeable of and able to discuss the Hispanic and general media landscape and marketplace with sales teams and clients/stakeholders – Evaluate media vendors and research providers, including negotiation of service contracts – Represent Telemundo Stations on various Industry Committees such as Nielsen Policy Committee, MRC and TVB, as well as internal representation at NBC Network Research meeting – Manage ongoing reports on a daily, weekly, monthly and quarterly basis – Quality Control/Data Integrity
– 5+ years in the media research field with expertise in Nielsen ratings, syndicated products (Simmons, Scarborough) and emerging alternative audience measurement tools – Familiarity with digital measurement tools (Omniture, comScore) – Experience with primary research, including qualitative and quantitative – Experience managing direct reports – Experience managing external research vendors – Bachelors Degree
– Interested candidates must submit a resume/CV through to be considered – Willingness to travel and work overtime, and on weekends with short notice – Must be willing to work in New York, NY – Must be willing to submit to a background investigation – Must have unrestricted work authorization to work in the United States – Must be 18 years or older
– Masters Degree Preferred – Self-Starter, ability to work in fast-paced environment – Strong presence and ability to present in front of senior executives – Ability to synthesize information, present in clearly and create a compelling story – Strong manager and mentor
NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.