Senior Analytics and Optimization Manager – ZAAZ Seattle, Washington

Are you a thought leader? Put your MBA and web strategy experience to use in a dynamic environment with opportunities to influence the evolution of web analytics as it relates to global campaigns for our clients. ZAAZ is a pioneer in the use of analytics to develop strategic site optimization plans that become an integral part of our clients overall business model. Our analysts work closely with our creative, development and client relationship teams to deliver exceptional, results-driven work that is based on insightful analytics data. Were looking for passionate, number-crunching aficionado to join our team. Are you the one?

Responsibilities:
Helping clients define web channel goals and key drivers.
Determine appropriate metrics to measure goals.
Create and deliver custom Scorecards based on site goals to measure website performance.
Analyze web analytics data as well as other on- and offline data to evaluate site performance.
Discover underperforming areas of sites, identify opportunities to improve site performance.
Collaborate with usability experts, IA specialists, designers and developers to recommend solutions to the problems identified.
Define A/B/MVT test scenarios and success metrics.
Perform monthly analysis of clients site performance, delivering recommendations to improve performance.

Required Skills:
MBA or equivalent business experience.
Web Strategy Background (5+ years).
Excellent communication & presentation skills.
Experience working with senior managers and executives.
Data skills and experience are a must. Strong familiarity with behavioral and attitudinal data sets.
Some travel, including Helsinki.

Ideal Candidate has:
Direct response marketing or CRM.
Experience managing a team.
Web Analytics: Omniture, HBX, WebTrends, Google Analytics and/or other web analytics tools.
Ad serving tools: DoubleClick, Atlas.
Social monitoring tools: Visible Technologies, Nielsen BuzzMetrics, Radian6, TNS Cymphony and other tools.
Agency background.
Strong, working familiarity with statistics and statistical concepts.
Benchmarking – industry, competitive and/or vertical views.
A/B/MVT Testing.
Multilingual/multi-cultural experience. French, Finnish and other languages a plus.
Experience in the telecommunication services and device markets are also a plus.

Apply with 1-Click: SimplyApply

Source: http://www.web-analytics-jobs.com/a/jbb/job-details/704745

 

Analytics and Insights Director at Healthline Networks New York

Director, Analytics & Insights
The Analytics & Insights Director is responsible for helping drive strategic thinking, developing business insights, and managing all analytics projects. We are seeking an experienced individual to define innovative and highly effective digital marketing strategies and monitor metrics and audience opportunities for Healthline Networks. This position will report to the VP of Marketing.

Responsibilities include:
Research and analyze digital health media and pharmaceutical markets, consumer needs/usage, competitors and industry trends to identify opportunities and threats and provide the foundation for strategic thinking across consumer media

Work collaboratively with sales and marketing to develop strategic insights that inform pre-sales efforts including positioning and messaging

Manage address post-sales analytics needs including campaign KPI performance measurement, campaign reporting, and insights development

Optimize programs via insightful guidance and actionable analysis Adding value to sales teams daily efforts by leveraging media and marketing research to provide strategic recommendations

Evaluate contracts and manage third-party research partners and vendors including from Unica, Brightcove, Crazy Egg, comScore, eMarketer, Dynamic Logic and Kantar

Collaborate with cross functional teams from marketing to programming to identify and deliver unique and imaginative solutions

Required Skills

5+ years experience in measurement of digital marketing programs from strategy consulting and/or marketing strategy across multiple industries

An understanding of healthcare marketing tenets and nuances Strong passion for and knowledge of technology, emerging media and the Internet; specific interactive strategy experience required

Expertise in market analysis and identifying new business opportunities

Solid experience with digital reporting tools and systems, such as: Unica, Brightcove, Crazy Egg, comScore, Dynamic Logic, Vizu, and Kantar

Demonstrated success driving sales growth through key projects

Successful in handling big-picture projects and planning as well as day-to-day requests

In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing) B

A Degree in communications, marketing, statistics, or mathematics: MBA or advanced degree a plus
About Healthline Healthline Networks offers an innovative approach to meeting the needs of todays health information seeker. Combining advanced search technology with deep medical expertise, Healthline partners with a network more than 50 trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco and ranked for two years running in Deloitte’s Technology Fast 500.
Apply by sending your resume, cover letter to peyton@healthline.com.  Please include “Strategy and Insights” in the subject line.

Apply with

Website Privacy Standards Inforgraphic from Ensighten

ensigten-infographic

As advertisers develop more sophisticated online visitor tracking tools, government agencies and consumer interest groups are pushing for stricter privacy standards. Do Not Track, the web tracking opt-out movement in the U.S. is gaining ground as a government-endorsed standard. Across the pond, it’s already law. The European ePrivacy Directive requires sites to proactively gain consent from visitors to track them. See the issues at hand, as well as the potential revenue pitfalls and other impacts.

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