Social Media Usage and Estimate Stats – 2016-2021

This year, 2.46 billion individuals, or one-third of the global population and 71.0% of internet users, will access social networks at least once a month, up 8.2% from 2016. Mobile phone adoption and expanding mobile coverage will drive that growth.       Most user growth will be driven by the widespread availability of affordable […]

Difference between Web Analytics and Digital Analytics

Web Analytics and Digital Analytics are quite often used interchangeably.  I have been asked, by my students and some clients, about the difference in these two, so I decided to write this short post to clarify the terms. As you can see from the Google Trends graph, Google searches for “Digital Analytics” were nonexistent till […]

5 Skills Every Digital Marketer Needs to Succeed – Free eBook

 

 

 

 

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