How Do I Learn Digital Marketing Analytics?

If you’re Struggling to Find a Career that will give you Satisfaction, Money and Ability to work from anywhere then this is a career you should explore. Enroll in Become a Digital & Web Analytics Program In this program you will learn everything you need to start a new career today. Don’t take our word for it. […]

Audit and Fine Tune Google Analytics with this online course

Signup for this course for Step by Step Guide to validate your Google Analytics Setup and Tune it to get the correct data that you can trust. A large number of Google Analytics setups we have come across are either broken or are not setup properly. In this course I will teach you how to improve your Google Analytics configuration […]

Career in Web and Digital Analytics – Online Course

I recently developed an online course which provides information on the Career in Digital and Web analytics. The course is a result of the emails that I get from recent graduates and people who are looking to change their career.  This course “Career in Web & Digital Analytics” is currently available on Udemy  The course covers following […]

Social Media Usage and Estimate Stats – 2016-2021

This year, 2.46 billion individuals, or one-third of the global population and 71.0% of internet users, will access social networks at least once a month, up 8.2% from 2016. Mobile phone adoption and expanding mobile coverage will drive that growth.       Most user growth will be driven by the widespread availability of affordable […]

Difference between Web Analytics and Digital Analytics

Web Analytics and Digital Analytics are quite often used interchangeably.  I have been asked, by my students and some clients, about the difference in these two, so I decided to write this short post to clarify the terms. As you can see from the Google Trends graph, Google searches for “Digital Analytics” were nonexistent till […]

Manager, Digital Analytics at MEC, New York City

The Digital Analytics Group is responsible for driving analysis and strategic thinking across all of the MEC client engagements and new business developments. We are looking for people that possess a solid foundation in statistical and economic theory to be applied to the dynamic world of interactive media planning and buying. Although prior experience is […]

49 Marketing and Analytics Blog Posts From Around The World This Week

It is hard to keep up with every blog post out there so we have consolidated them in one post. To get this list directly in your mailbox just subscribe to our mailing list. If you would like to add your blog to this list then just email us at support@optizent.com Post Title Blogger 3 […]

Personalization – Challenges Facing Marketers

This infographic by Experian is based on the survey of Marketers in UK. Lack of resources is the biggest challenge facing marketers today.  It is very surprising to learn that 61% of the UK marketers only use simple data such as First Name and Last Name to do personalization. Source: https://econsultancy.com/blog/66651-25-most-fascinating-digital-marketing-stats-from-this-week/

100+ Digital Marketing and Growth Hacking Posts That You Might Have Missed

Post Title Blogger Why You Need to Care about Driverless Cars, AI & Robots All Analytics Humans Will Keep Jobs, Guiding a Machine All Analytics Table Constraints and Data Science All Analytics A2 Radio Wednesday: Analytics Boost Cybersecurity All Analytics Locating Mount St. Helens With a SAS Map All Analytics Digital Data World: Living in […]

5 Skills Every Digital Marketer Needs to Succeed – Free eBook

 

 

 

 

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