In this post I am listing the 21 metrics to measure the success of your display advertising. Most of these are also applicable, with some variation, to other forms of advertising such as Paid Search, Social Media Ads, Print and email. I will cover these other channels and mediums in the future posts. Impressions – […]
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The Marketer’s Guide to Actionable Data
Monetate Marketing Infographics
Understanding Data – Context (Excerpt from Data Points: Visualization That Means Something)
Look up at the night sky, and the stars look like dots on a flat surface. The lack of visual depth makes the translation from sky to paper fairly straightforward, which makes it easier to imagine constellations. Just connect the dots. However, although you perceive stars to be the same distance away from you, they […]
Five Reasons Siegel's Book "Predictive Analytics" Matters to Experts
My new book — Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die — is a revealing, accessible primer positioned to appeal well outside our industry. But, if you’re already an expert, here are five reasons to read it nonetheless: New detailed case studies Advanced topics (ensembles, uplift, etc.) An in-depth, startling treatise on privacy […]
Data Analyst at Baystate Health, Springfield, Massachusetts
Data Analyst Departments of Strategic Planning and Digital Marketing Maximize your data analytical skills by supporting two departments utilizing various databases. We will provide challenging work and the ability to foster and sharpen your talents!As the Data Analyst, you will be part of a dynamic team responsible for strategic planning/business development and marketing analytics. Your […]
Senior Web Analyst Sirius Xm Radio at District of Columbia
Lead Web Analytics for Siriusxm.com, leveraging Omniture and Google Analytics to provide insight into user behavior, business goals, and key performance indicators. Responsibilities include defining business requirements, implementation, data management, and analytics. Leverage data and analysis to optimize site performance for best user experience and conversion, partnering with finance and business units to develop and […]
Senior Web Analyst at Sirius XM Radio New York
Lead Web Analytics for Siriusxm.com, leveraging Omniture and Google Analytics to provide insight into user behavior, business goals, and key performance indicators. Responsibilities include defining business requirements, implementation, data management, and analytics. Leverage data and analysis to optimize site performance for best user experience and conversion, partnering with finance and business units to develop and […]
Web Conversion Specialist Destination at Maternity Corporation, Philadelphia, Pennsylvania
Destination Maternity Corporation is the world’s largest designer and retailer of maternity apparel. In the United States and Canada, as of September 30, 2012, Destination Maternity operates 2,008 retail locations, including 625 stores, predominantly under the tradenames Motherhood Maternity, A Pea in the Pod, and Destination Maternity, and 1,383 leased department locations, and sells on […]
200+ Analytics Blog Posts that you might have missed
Post Title Blogger Mark Your Calendars For These Upcoming Analytics Events Google Analytics A Deep Dive Into Facebook Advertising Hiten Shah What Data Brokers Know vs. What They Tell You All Analytics Illinois Lawmakers Tell Employers Seeking Social Media Account Info to Take a Hike All Analytics Garbage in, Garbage out: What It Means for […]
Senior Analytics and Optimization Manager – ZAAZ Seattle, Washington
Are you a thought leader? Put your MBA and web strategy experience to use in a dynamic environment with opportunities to influence the evolution of web analytics as it relates to global campaigns for our clients. ZAAZ is a pioneer in the use of analytics to develop strategic site optimization plans that become an integral […]