Senior Analytics and Optimization Manager – ZAAZ Seattle, Washington

Are you a thought leader? Put your MBA and web strategy experience to use in a dynamic environment with opportunities to influence the evolution of web analytics as it relates to global campaigns for our clients. ZAAZ is a pioneer in the use of analytics to develop strategic site optimization plans that become an integral […]

Analytics and Insights Director at Healthline Networks New York

Director, Analytics & Insights The Analytics & Insights Director is responsible for helping drive strategic thinking, developing business insights, and managing all analytics projects. We are seeking an experienced individual to define innovative and highly effective digital marketing strategies and monitor metrics and audience opportunities for Healthline Networks. This position will report to the VP […]

Website Privacy Standards Inforgraphic from Ensighten

As advertisers develop more sophisticated online visitor tracking tools, government agencies and consumer interest groups are pushing for stricter privacy standards. Do Not Track, the web tracking opt-out movement in the U.S. is gaining ground as a government-endorsed standard. Across the pond, it’s already law. The European ePrivacy Directive requires sites to proactively gain consent […]

50 Excellent Google Analytics Tips and How To's

Post Title Blogger Google Website Optimizer Moves to Google Analytics – Experiments section under Content Section Google Analytics Premium Where is the Old Version of Google Analytics Reports? Google Analytics Premium Tracking Campaigns in both Google Analytics and Omniture Site Catalyst Google Analytics Premium Get Google Analytics Help When You Need It Google Analytics Premium […]

Digital Research Director at NBC Universal New York

Description: The Digital Research Director is responsible for managing all analytics projects. We are seeking an experienced Digital Research Director to define innovative and highly effective digital marketing strategies and monitor metrics and audience opportunities for Telemundo and This position will report to the Senior Vice President of Research. Responsibilities – Work with cross […]

Top Web Analytics Posts You Might Have Missed – May 2012

  Post Title Blogger Call for Speakers: Share Your Knowledge at Text Analytics World All Analytics Time to Rethink Your Assumptions About Customers All Analytics Analytics & EPM: You’ve Read Me, Now Hear Me All Analytics Don’t Buy Into the Myth of a Million Monkeys All Analytics Write For Your Readers: Copyright Policies and EULAs […]

Vice President, Research at NBC Universal New York

Reporting to the EVP of Sales with a dotted line to the President of Telemundo Stations; the Vice President is responsible for leveraging ratings data and other syndicated audience measurement tools to deliver prescriptive insights that drive audience and business development for the Telemundo Stations group. The incumbent will ultimately oversee how the Telemundo Stations […]

Digital Primary Research Manager at NBC Universal New York

The Digital Research Manager will assist with digital media landscape research to support company-wide strategic initiatives. ESSENTIAL RESPONSIBILITIES: – Create and continuously update topical research decks by monitoring syndicated research and news sources – Become an expert on different issues relevant to our digital business such as mobile media use, connected TV devices, social networking, […]

Retailer Mobile Websites Beat Apps among US Smartphone Owners

According to a study by Nielsen Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons. Nielsen’s analysis shows that retail websites are more popular than retail apps, with Amazon leading the retailers. The majority of smartphone owners used their devices for […]

100+ Web Analytics and Optmization Blog Post from Around the Globe

Post Title Blogger How to Create Goals in Google Analytics Google Analytics Premium E-Chat Tomorrow: Insuring the Future With Predictive Analytics All Analytics Relationships, Relevance & Changing the Subject All Analytics Solid State Drives to Speed Analytics All Analytics Trying to Put Big Data in Perspective All Analytics Refining the new Google Analytics Google Analytics […]

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