Personalization – Challenges Facing Marketers

personalisation

This infographic by Experian is based on the survey of Marketers in UK. Lack of resources is the biggest challenge facing marketers today.  It is very surprising to learn that 61% of the UK marketers only use simple data such as First Name and Last Name to do personalization.

personalisation

Source: https://econsultancy.com/blog/66651-25-most-fascinating-digital-marketing-stats-from-this-week/

Website Privacy Standards Inforgraphic from Ensighten

ensigten-infographic

As advertisers develop more sophisticated online visitor tracking tools, government agencies and consumer interest groups are pushing for stricter privacy standards. Do Not Track, the web tracking opt-out movement in the U.S. is gaining ground as a government-endorsed standard. Across the pond, it’s already law. The European ePrivacy Directive requires sites to proactively gain consent from visitors to track them. See the issues at hand, as well as the potential revenue pitfalls and other impacts.

Retailer Mobile Websites Beat Apps among US Smartphone Owners

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According to a study by Nielsen Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons. Nielsen’s analysis shows that retail websites are more popular than retail apps, with Amazon leading the retailers.

The majority of smartphone owners used their devices for shopping this past holiday season

Other insights:

  • Smartphone owners of both genders prefer retailers’ mobile websites over mobile apps, with men slightly more likely to try retailers’ mobile apps than women. However, consumers who use retailers’ mobile apps tend to spend more time on them.
  • Target and Walmart skew female when it comes to their mobile websites, while Best Buy skews male. Amazon and eBay appeal to both genders.
  • All of the top 5 mobile retail websites experienced a “bump” during the days leading up to and following Black Friday, led by Amazon. This seasonal lift did not translate into an increase in regular usage, however. By January, active reach was back to October 2011 levels.

According to ohn Burbank, President of Strategic Initiatives at Nielsen:

“Retailers need to think of their business as a multi-channel environment that can potentially include mobile, online, and bricks and mortar stores.

Winning with shoppers requires a consistent experience across channels that reinforces the values you represent as a retail brand, whether it be price, service, reviews, selection, style, or other key attributes.”

 

Source: http://blog.nielsen.com/nielsenwire/?p=31164

Download the study at: http://www.nielsen.com/us/en/insights/reports-downloads.html

Insurance Marketing and Web

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According a eMarketer,  personal relationships are still a key to insurance selling. A September 2010 study by the CMO Council found that agents (both captive and independent) were the predominant channel for purchasing insurance policies (62%) among US consumers. It also found that only 12% purchased their policy online and 2% bought through email.

Source: http://www.emarketer.com/Article.aspx?R=1008185

QR Code Usage Stats

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QR Code are popping up everywhere, magazines, offline and even online which is fueling the growing awareness of them too. Below are some of the stats published by eMarketer.

If you still not measuring QR codes, then here is an article for you, QR Code Analytics

 

Email Opens and Clicks by Device and Industry

Here are some stats on Email Opens and Click by Device and By Industry published by Knotice.

(Note: Images are small, to see full images click on them)

1. Opens by Device

2. Opens by Industry

3. Clicks By Industry and Device

Source: http://www.knotice.com/reports/Knotice_Mobile_Email_Opens_Report_FirstHalf2011.pdf

Email: Ways to Read Stats

Webmail is still the most popular form of email use around the world, representing 44% of all message views, followed by desktop with 33%. Mobile comes in third, with 23% of all email views occurring on mobile devices.

However, both webmail and desktop email are experiencing declines while mobile is growing.

 

Source: http://www.emarketer.com/Article.aspx?R=1008743

Cyber Monday Spending Hits $1.25 Billion

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending for the first 28 days of the November – December 2011 holiday season. For the holiday season-to-date, $15 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Cyber Monday reached $1.25 billion in online spending, up 22 percent versus year ago, representing the heaviest online spending day in history and the second day on record to surpass the billion-dollar threshold.

2011 Holiday Season To Date vs. Corresponding Days* in 2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc.
Millions ($)
2010 2011 Percent Change
November 1 – 28 $13,008 $15,020 15%
Thanksgiving Day (Nov. 24) $407 $479 18%
Black Friday (Nov. 25) $648 $816 26%
Weekend (Nov. 26-27) $886 $1,031 16%
Cyber Monday (Nov. 28) $1,028 $1,251 22%

*Corresponding days based on corresponding shopping days (November 2 thru November 29, 2010)

 

Cyber Monday Sales Growth Driven by both Buyers and Spending per Buyer

 

Breakdown of Cyber Monday Spending Growth
Cyber Monday 2011 vs. Cyber Monday 2010
Total U.S. – Home & Work Locations
Source: comScore, Inc.
Cyber Monday 2010 Cyber Monday 2011 Percent Change
Dollar Sales ($ Millions) $1,028 $1,251 22%
Buyers (Millions) 9.0 10.0 11%
Dollars per Buyer $114.24 $124.82 9%
Dollars per Transaction $60.05 $66.97 12%
Transactions (Millions) 17.1 18.7 9%
Transactions per Buyer 1.90 1.86 -2%

Shopping at Work Accounts for 50 Percent of Cyber Monday Spending

 

Breakdown of Cyber Monday Spending Growth by Location
Cyber Monday 2011 vs. Cyber Monday 2010
Total U.S. – Home & Work Locations
Source: comScore, Inc.
Cyber Monday 2010 Cyber Monday 2011 Point Change
Home (incl. University) 45.0% 43.2% -1.8
Work 49.2% 50.2% +1.0
International 5.8% 6.6% +0.8
Total 100.0% 100.0% N/A

 

Weekly Online Holiday Retail Sales

Source: http://www.comscore.com/Press_Events/Press_Releases/2011/11/Cyber_Monday_Spending_Hits_1.25_Billion?piCId=66028

You might also be interested in ,  2011 Black Friday Sales Up 24.3%

2011 Black Friday Sales Up 24.3%

A study released by IBM Coremetrics reports that Black Friday Sales were up 24.3% compared to 2010.

Other highlights of this study are

  • Consumer Spending Increases: Black Friday online sales increasing 24.3 percent annually.
  • The Mobile Bargain Hunter: Mobile traffic increased to 14.3 percent on Black Friday 2011 compared to 5.6 percent in 2010.
  • Mobile Sales: Sales on mobile devices surged to 9.8 percent from 3.2 percent year over year.
  • The Apple Shopper: Mobile shopping was led by Apple, with the iPhone and iPad ranking one and two for consumers shopping on mobile devices (5.4 percent and 4.8 percent respectively). Android came in third at 4.1 percent. Collectively iPhone and iPad accounted for 10.2 percent of all online retail traffic on Black Friday. iPad conversion rates reaching 4.6 percent compared to 2.8 percent for overall mobile devices.
  • Mobile Bounce Rate: Mobile shoppers demonstrated a laser focus that surpassed that of other online shoppers with a 41.3 percent bounce rate on mobile devices versus online shopping rates of 33.1 percent.
  • The Social Influence: Shoppers referred from Social Networks generated 0.53 percent of all online sales on Black Friday. Facebook led the pack, accounting for 75 percent of all traffic from social networks.
  • Social Media Chatter: Boosted by a 110 percent increase in discussion volume compared to 2010, top discussion topics on social media sites immediately before Friday showed a focus on the part of consumers to share tips on how to avoid the rush. Topics included out-of-stock concerns, waiting times and parking, and a spike in positive sentiment around Cyber-Monday sales.

Online Retail Categories:

  • Department stores: Department stores sales were up 59.0 percent from this time last year.
  • Home Goods reported a 48.8 percent increase in sales from Black Friday 2010, an indication that many consumers are shifting their attention toward the home this holiday season.
  • Apparel : Black Friday numbers showing an increase of 47.2 percent over 2010.
  • Health and Beauty: Online sales were up 34.2 percent year over year.

Download the Full Benchmark Black Friday 2011 Report

Source: http://coremetrics.com/solutions/benchmark-report-black-friday-cyber-monday-2011.php

Decreasing Page Load Time Can Increase Conversions

Do you know that load time of your site can have a big impact on your conversions? KissMetrics in it’s post “Speed Is A Killer – Why Decreasing Page Load Time Can Drastically Increase Conversions” writes:

According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. 79% of web shoppers who have trouble with web site performance say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online.

 

How to Test your Page Load Time

  1. Page Speed Site from Google http://pagespeed.googlelabs.com/
  2. Web Page Test: http://www.webpagetest.org/
  3. Page Speed Browser Plugin: http://code.google.com/speed/page-speed/
  4. Google Analytics Plugin: http://yoast.com/site-speed-tracking-in-google-analytics/

How to Decrease Page Load Time

Here are some tips from Kissmetrics to reduce your page load time:

  1. Use GZIP compression – it can significantly speed up a site, reducing file size by as much as 70% without degrading the quality of the images, video or the site.
  2. Wrangle Your Javascript and Stylesheets – Have your scripts and CSS load in external files. This way, the browser only has to load the files one time, rather than every time someone visits each page of your site.
  3. Optimize Your Images – In Photoshop or Fireworks, you can use the “Save for Web” option to drastically reduce image size.
  4. Don’t Rely on HTML to Resize Images – HTML (and by extension, WordPress blogs), make it easy to resize the images on the fly before it is shown to the user.  But just because you load that smaller size, doesn’t mean it’s taking up any less room on the server.
  5. Web Cache Me If You Can – Content management systems like WordPress have plugins that will cache the latest version of your pages and display it to your users so that the browser isn’t forced to go dynamically generate that page every single time.
  6. Don’t Confuse the Browser with Redirects – A lot of 301 redirects piled together just confuse the browser and slow it down as it wades through the old destinations to get to the new one.
  7. Let the Network Carry the Load – Content Delivery Networks serve pages from the server located near uses geographical area, which means they get the site to load sooner.

For detailed post please visits,  “Speed Is A Killer – Why Decreasing Page Load Time Can Drastically Increase Conversions”