Social Media Usage and Estimate Stats – 2016-2021

This year, 2.46 billion individuals, or one-third of the global population and 71.0% of internet users, will access social networks at least once a month, up 8.2% from 2016. Mobile phone adoption and expanding mobile coverage will drive that growth.       Most user growth will be driven by the widespread availability of affordable […]

Personalization – Challenges Facing Marketers

This infographic by Experian is based on the survey of Marketers in UK. Lack of resources is the biggest challenge facing marketers today.  It is very surprising to learn that 61% of the UK marketers only use simple data such as First Name and Last Name to do personalization. Source: https://econsultancy.com/blog/66651-25-most-fascinating-digital-marketing-stats-from-this-week/

Website Privacy Standards Inforgraphic from Ensighten

As advertisers develop more sophisticated online visitor tracking tools, government agencies and consumer interest groups are pushing for stricter privacy standards. Do Not Track, the web tracking opt-out movement in the U.S. is gaining ground as a government-endorsed standard. Across the pond, it’s already law. The European ePrivacy Directive requires sites to proactively gain consent […]

Retailer Mobile Websites Beat Apps among US Smartphone Owners

According to a study by Nielsen Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons. Nielsen’s analysis shows that retail websites are more popular than retail apps, with Amazon leading the retailers. The majority of smartphone owners used their devices for […]

Email: Ways to Read Stats

Webmail is still the most popular form of email use around the world, representing 44% of all message views, followed by desktop with 33%. Mobile comes in third, with 23% of all email views occurring on mobile devices. However, both webmail and desktop email are experiencing declines while mobile is growing.   Source: http://www.emarketer.com/Article.aspx?R=1008743

Cyber Monday Spending Hits $1.25 Billion

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending for the first 28 days of the November – December 2011 holiday season. For the holiday season-to-date, $15 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Cyber Monday reached […]

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