Decreasing Page Load Time Can Increase Conversions

Do you know that load time of your site can have a big impact on your conversions? KissMetrics in it’s post “Speed Is A Killer – Why Decreasing Page Load Time Can Drastically Increase Conversions” writes: According to surveys done by Akamai and, nearly half of web users expect a site to load in […]

Top 20 Most Expensive Keyword Categories on Google

WordStream, a maker of an PPC management platform, conducted a study on top keywords and categories that Google makes money from. They analyzed what keywords demand the highest costs per click and are most competitive in terms of high search volume. Here is what they found: : The 20 most expensive keyword categories with the […]

Role of Search & Social Media in the Purchase Pathway

A recent study by GroupM studies the impact of Search and Social Media in purchase cycle. For this study Group partnered with Dell some key brands in telecommunications and consumer packaged goods (CPG) industries. GroupM developed this study along with comScore to understand the relationship between Search and Social media as it puritans to online […]

Click Through Rates on Facebook Ads

Advertising on social media is on the rise. eMarketer estimates marketers around the world will spend $6 billion advertising on social networks this year. Many ad performance metrics have long been low on social networking sites, suggesting internet users simply do not want to click on ads while they’re socializing with friends and family. Here […]

Attitudes of Internet Users Toward Targeting

According to a January 2011 survey from Krux Digital, 57% of internet users surveyed said it was OK for websites to serve targeted ads based on their activity on that website, less than half as many had positive attitudes toward tracking that followed them from site to site. Read more at

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