Email: Ways to Read Stats

Webmail is still the most popular form of email use around the world, representing 44% of all message views, followed by desktop with 33%. Mobile comes in third, with 23% of all email views occurring on mobile devices. However, both webmail and desktop email are experiencing declines while mobile is growing.   Source: http://www.emarketer.com/Article.aspx?R=1008743

Secrets of Successful From Names and Subject Lines

Silverpop published a whitepaper with with some best practices for the “From” name and “Subject Line” in your email communication. This article is a must read if email marketing is part of your job.  Here are some highlights from the whitepaper From Name When choosing a “From” name, there are two key attributes Selecting a […]

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