Techniques for Maximizing Retail Email – Webinar

March 22,  11 am PT

Featuring: Michael Weston, GM and Senior VP of EMEA, Lyris, Inc.
Duration: One hour
Cost: Free to register/attend!

Online retail sales grew 15% during the 2010 blockbuster holiday season. Smart retail marketers will ride this wave through 2011 by leveraging proven retail email strategies as well as cutting-edge techniques to help reach and influence their customers where they live work and play – across a range of channels, locations, devices and more.

Spend an invaluable hour with Lyris GM and Senior VP of EMEA Michael Weston, who will demonstrate how to maximize your core fundamentals and get ahead with the latest retail email marketing trends. Discover and learn:

  • Leading email marketing tactics of the top 75+ online retailers from the Lyris Retail Email Audit
  • Core fundamental strategies top retailers are using to maximize every email send
  • New market trends that are changing the retail email marketing landscape


Techniques for Maximizing Retail Email – Free Webinar Registration.

Winning with Better Landing Pages – Top 5 Secrets to Lifting Conversions Webinar

Date: Wed, Mar 23, 2011
Time: 12:00 PM CDT
Duration: 45 minutes

95% or more of the traffic you worked so hard to drive to your landing page is probably bouncing right off again… wasted. However, with a few simple changes to copy, layout, call-to-action, web form, and submit button, you can gain 20-60% more conversions from the same amount of traffic.Anne Holland, publisher of the addictive A/B testing Case Studies site,, and Jon Miller, VP of Marketing at Marketo share real-life examples of marketers who increased conversions with basic landing page tests and changes.

Speakers:Anne Holland, Publisher,

Jon Miller, VP of Marketing, Marketo

Anna Carbonara, Moderator, American Marketing Association


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Evaluating Success in Social Commerce Webinar by Webtrends

Social commerce is heating up!

Analysts predict that commerce from Facebook stores will hit $30 billion by 2015.

How are retail stores currently performing on Facebook? What data exists on successful social commerce strategies?

Join Adgregate Markets and Webtrends for a free webinar to introduce metrics compiled from Internet Retailer Top 500 companies on how retailers are turning conversations into conversions. We’ll be sharing original research from over 11,000 Facebook ad campaigns that provide benchmarks and insights on social commerce. Listen in to learn about how companies are monetizing the Facebook e-commerce channel.

During webinar we’ll explore:

* Fundamentals of driving value with fans, including social commerce and fan nurture campaigns

* Marketplace data on Facebook social commerce

* How Facebook stores acquire traffic efficiently, engage visitors and deliver purchase conversions

* Social commerce, security, and innovation with ShopFans 2.0

Register now and gain access to the first data to emerge on Facebook social commerce.

Presented By:

John Underwood, Chief Operating Officer, Adgregate Markets

Justin Kistner, Sr. Manager of Product Marketing for Social, Webtrends

via Evaluating Success in Social Commerce.

3 Gaps In Your Ad Data: You Don’t Know What You Don’t Know

Thursday, March 17, 2011 2:00 PM – 3:00 PM EDT

Systems like Omniture, Doubleclick, and Atlas offer detailed analytics on media performance. But – despite the extensiveness of their reporting – what aren’t they telling you?

This webinar will reveal truths about your advertising that you can only gain by using a panel-based measurement. We’ll identify the gaps in the data made available in the most popular advertising systems and show how Compete’s suite of media measurement solutions can bring new insights to your advertising campaigns.

Space is limited!

Register for the webinar now!

You will learn:

• How to get a more accurate picture of basic media measures like reach without using cookies.
• How to get a true advertising ROI by measuring across multiple sites.
• How to track outside your reached audience to decrease wasted advertising spend.

via GoToWebinar : Webinars Made Easy. Award-Winning Web Casting & Online Seminar Hosting Software.

Lifecycle Analytics: Perfecting the Science of the Customer Journey

Thursday, March 3, 201110:00 am Pacific | 1:00 pm Eastern

John Lovett, Partner, Web Analytics Demystified
Brian Tomz, Senior Director of Product Strategy, Coremetrics, an IBM Company

Whether you want to create awareness or build loyalty, digital media is the key to success. But if you’re not tracking and targeting each customer lifecycles, you’re missing out.

Join the experts from Web Analytics Demystified and IBM Coremetrics as they show how to unlock the power of the Digital Customer Lifecycle. Find out how to go beyond attribution to connect with fans, followers and mobile consumers and move them through the lifecycle faster.

Register for the webinar and learn how to:

  • Evaluate the complete lifecycle to discover the true motivations behind every milestone advancement
  • Communicate effectively with customers at every stage of their journey
  • Consistently evaluate site and marketing impact on lifecycle progression
  • Take action to retarget specific milestone segments with customized messages to speed up progression

Register for the webinar

Marketing Attribution Demystified

Moderator: Chris Sherman, Search Engine Land


Manu Mathew, CEO & Co-Founder, Visual IQ

Madan Bharadwaj, VP, Product Mgmt, Visual IQ

Register now!

Tuesday, March 15 – 1 PM EST

Attribution management is one of the hottest topics in marketing today.

As marketers have more channels and measurable tactics available to them, they are creating more touchpoints with prospective customers than ever before. And consumers have more options than ever — online and offline — as to how they choose to interact with brands.  As a result, marketers are scrambling to accurately quantify the impact of the various tactics, channels and campaigns on each other — and on the success of their overall marketing efforts.

This webcast covers attribution management, with the bulk of the content coming from audience-submitted questions, both live and in advance. We’ll likely cover:

• Different types of attribution management – and pros and cons of each

• Insights  uncovered by attribution – and how to act on them

• Overcoming organization obstacles to implementing attribution management

• Best practices for retail, financial services, telecommunications verticals

Manu Mathew is the Co-Founder & CEO of Visual IQ®, where he is responsible for the company’s overall strategy and business operations.  Prior to co-founding Visual IQ, Manu served as the Managing Director of Carat Fusion’s Boston offices where he managed the agency’s national CRM practice.

Madan Bharadwaj is VP of Product Management at Visual IQ®.  Madan is a recognized expert in cross channel attribution solutions for the digital marketing space.  Prior to Visual IQ, he led the data analytics practice at Bluestreak where he developed a measurement-oriented approach for cross-channel attribution.

Chris Sherman is Executive Editor at Search Engine Land and Editorial Director for Search Marketing Now.

Does Your Marketing Suck? How To Declare War On Your Company And Yourself!

Thursday, March 3, 2011 2:00 PM – 3:00 PM EST

– Show in my Time Zone

Webinar Registration

Featuring special guest Mark Stevens, CEO of MSCO and author of the Business Week best-seller “Your Marketing Sucks.”

We all have to market–both our careers and our companies–but following conventional thinking and going through the motions does nothing but waste time and money.

The time has come to challenge conventional thinking, to take risks, to innovate and, in turn, to break through the icebergs that put limits on your company’s potential.

Throw “the rules” out the window. The limitations will go with them.

via GoToWebinar : Webinars Made Easy. Award-Winning Web Casting & Online Seminar Hosting Software.

How to Optimize your Sales and Marketing Funnel

When: Thursday March 3rd at 10:30 am Pacific / 1:30 pm Eastern

Promoting a website and making it effective are the biggest challenges that marketers face. Getting the most out of your online efforts requires building a solid and dependable sales and marketing funnel to help you increase your ROI. Do you know how to get the most out of your website and every lead?

Register now to join me on Thursday March 3rd at 10:30 am Pacific / 1:30 pm Eastern for a complimentary 45 minute webinar where you can learn how to optimize your sales and marketing funnel and get results.

This web seminar will cover:

• How to identify the challenges you’re currently facing with lead conversion

• Tactics to drive traffic to your website and convert visitors to leads

• The best nurturing tactics to push your leads through the sales process

• Ways to measure and improve your funnel’s performance

via GoToWebinar : Webinars Made Easy. Award-Winning Web Casting & Online Seminar Hosting Software.

Do Adword’s New Features Pass the Test?

There’s been a flurry of new features in Adwords but the question is, how well do they work?  Look over the shoulders of our two PPC experts, Sarah Dahlin and Jaime Allyne, as they uncover the results of their tests.

In this Webinar you will learn about:

• Adwords New Ad Formats – see the results of our head-to-head tests
• Automated Rules – what we learned and what we would change
• Display Campaign Optimizer – how to set it up and how to make it work for you

Learn the newest tricks and tips from the experts!

When: Wednesday, February 23, 2011 11:00 AM – 12:00 PM PST

Register at

You've Got Data, Now What? – Webinar

Date: Tuesday, April 5, 2011

Time: 10:00 am Pacific | 1:00 pm Eastern

Panelist(s) Info:

Eric T. Peterson, CEO & Founder, Web Analytics Demystified

Akin Arikan, Interactive Marketing Evangelist, IBM


1 hour


Join the experts from Web Analytics Demystified and IBM as they show how what’s truly needed to drive value from your data. Dashboards are vital, but they’re only tools—too much focus on individual metrics can cause analysis paralysis.

Learn why even the best-designed, most strategic dashboards are just the start. Find out how to move your marketing out of the dark ages and into a bright future by using best-of-class strategies that lead to action—and results.

Register for the webinar and learn:

* The need for dashboards and key performance indicators in digital measurement

* Why many companies focus too much on individual metrics and indicators—and how to avoid the same trap

* The dynamic relationship between dashboards and analysis in high-functioning organizations

* Over-arching recommendations from Web Analytics Demystified for success through digital measurement

Register at Webinar: You’ve Got Data, Now What?.