A Billion Facebook Impressions: Lessons Learned from Rosetta Stone – Webinar

Thursday, February 24, 2011 11am PST/2pm EST

You will learn how to:

Integrate a strategy for Facebook management, including online and offline channels
Increase conversion rates
Lower the cost of fan acquisition and sales
Manage and measure marketing channels across your organization
Parlez-vous social? Hear what this global language-learning giant has to say.

Featured Speakers

Justin Kistner, Senior Marketing Manager Webtrends Eric Ludwig,Senior Director of Online Marketing, Rosetta Stone

Understanding Google Analytics: Setup Best Practices – Webinar

Wondering if your data is accurate? From cross-domain/sub-domain issues to profile configuration errors, to poor filters and goals, mistakes can plague every corner of the analytics setup process.

On March 2nd, join us for a half hour webinar on Google Analytics Setup best practices, designed to assure that you’re not just collecting data, but that you’re collecting the right data. Topics include:

– Account setup
– Code implementation
– Creating better goals
– Effective profiles and filters
– Cross domain issues
– and more…

It’s free, so sign up now.

via GoToWebinar : Webinars Made Easy. Award-Winning Web Casting & Online Seminar Hosting Software.

Post-Click Optimization for Higher Online Marketing ROI Webinar

Post-Click Optimization for Higher Online Marketing ROI

Free Live Webinar – Wednesday, February 23, 2011 – 2:00 p.m. ET / 11:00 a.m PT

You need to make a strong impression on prospects from the first moment they click on a link and land in the top of your online marketing funnel. Companies that harness the power of post-click optimization can achieve up to 20% lift in their online marketing ROI—and that can mean a huge competitive advantage.

See what leading organizations are doing to make their media spend more effective, lower their cost per acquisition and improve their results from email, paid search, social and display programs.

In this fast-paced executive briefing you will:

  • Gain an understanding of the dramatic ROI boost post-click marketing can provide for your marketing department
  • Dive into the strategies, processes, resources and tactics needed to launch post-click optimization without disrupting your current programs
  • Review real-world post-click examples from leading companies like DHL, American Greetings and many more

The web is gaining an increasingly large share of the marketing landscape and post-click marketing is the key to more efficient online media spend, better results and significant cost savings. Don’t miss this webinar to jump start your organization’s post-click program.

via Event Registration (EVENT: 280295).