Reporting to the EVP of Sales with a dotted line to the President of Telemundo Stations; the Vice President is responsible for leveraging ratings data and other syndicated audience measurement tools to deliver prescriptive insights that drive audience and business development for the Telemundo Stations group. The incumbent will ultimately oversee how the Telemundo Stations group will collect, store, share, analyze and capitalize on research data. This role will be a critical addition to the research team whose mission is to inform and inspire the business.
We are looking for someone who is a strong story-teller and can integrate multiple data sources into compelling narratives about our audience and business. Success in this role will require a combination of deep knowledge of TV and a strong curiosity about the media/entertainment space; and the ability to clearly and simply convey to senior executives what our audience is doing, and use this insight to inform business decisions at the network and station level. This role will also require management experience, the ability to lead and motivate a team of people, and collaborate closely with counterparts at the network and our sister station.
- Oversight of Ratings & other syndicated data – Finance support: ratings estimates, forecasts – Business development support: work closely with sales & integrated marketing – Work closely with local market research leaders to leverage local market expertise and maintain meaningful dialogue between network and the markets – Manage 2 direct reports (research manager and analyst) – Collaborate with and lead team in performing interpretive analyses to transform data into insight while communicating findings through presentations – Create strategic, deep-dive presentations on our audience; how it watches/experiences our network and stations content/websites; highlight our value and how we fit within the competitive landscape – Track and assess impact of marketing and promotional efforts – Partner with the NSO leadership team to achieve sales objectives and goals – Be knowledgeable of and able to discuss the Hispanic and general media landscape and marketplace with sales teams and clients/stakeholders – Evaluate media vendors and research providers, including negotiation of service contracts – Represent Telemundo Stations on various Industry Committees such as Nielsen Policy Committee, MRC and TVB, as well as internal representation at NBC Network Research meeting – Manage ongoing reports on a daily, weekly, monthly and quarterly basis – Quality Control/Data Integrity
QUALIFICATIONS/REQUIREMENTS:
- 5+ years in the media research field with expertise in Nielsen ratings, syndicated products (Simmons, Scarborough) and emerging alternative audience measurement tools – Familiarity with digital measurement tools (Omniture, comScore) – Experience with primary research, including qualitative and quantitative – Experience managing direct reports – Experience managing external research vendors – Bachelors Degree
ELIGIBILITY REQUIREMENTS:
- Interested candidates must submit a resume/CV through nbcunicareers.com to be considered – Willingness to travel and work overtime, and on weekends with short notice – Must be willing to work in New York, NY – Must be willing to submit to a background investigation – Must have unrestricted work authorization to work in the United States – Must be 18 years or older
DESIRED CHARACTERISTICS:
- Masters Degree Preferred – Self-Starter, ability to work in fast-paced environment – Strong presence and ability to present in front of senior executives – Ability to synthesize information, present in clearly and create a compelling story – Strong manager and mentor
NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.
Vice President, Research at NBC Universal New York
Digital Primary Research Manager at NBC Universal New York
The Digital Research Manager will assist with digital media landscape research to support company-wide strategic initiatives.
ESSENTIAL RESPONSIBILITIES:
- Create and continuously update topical research decks by monitoring syndicated research and news sources
- Become an expert on different issues relevant to our digital business such as mobile media use, connected TV devices, social networking, video-on-demand, etc
- Investigate new and emerging technologies and their relevance for NBC Universal
- Manage original proprietary primary research related to digital distribution and digital advertising
- Respond to ad hoc digital research requests from sales, programming, digital distribution and other internal groups
BASIC QUALIFICATIONS:
- Bachelor’s degree
- Minimum 3 years of primary research experience (quantitative research methodologies, survey design and analysis)
- Minimum 2 years of experience with a digital research company
ELIGIBILITY REQUIREMENTS:
- Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
- Willingness to travel and work overtime, and on weekends with short notice
- Must be willing to work at the station in New York, NY
- Must be willing to submit to a background investigation
- Must have unrestricted work authorization to work in the United States
- Must be 18 years or older
DESIRED CHARACTERISTICS:
- Experience in a television/cable environment preferred
- Excellent writing and verbal presentation skills, proficiency in all MS Office products, especially PowerPoint and Excel
- Candidates must be able to analyze and interpret qualitative and quantitative research with client needs in mind, write clearly, and translate data into insights
- Team player with ability to meet tight deadlines required
NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.
Project Manager, Research at Turner Broadcasting Systems, Inc., Atlanta, Georgia
Project Manager, Research
Qualifications:
5+ years of media research experience, including 3+ years of digital research experience and 2+ years of traditional or mobile Web analytics experience required. Also required is a solid understanding of and experience with syndicated online measurement services, tools, metrics and data, including Nielsen and comScore. Qualified candidates will have a working knowledge of statistical analysis methods and software products. The position requires a broad understanding of the digital/technology space and media landscape. This position requires both strategic and tactical skill sets, with a strong command of online media and a solid understanding of traditional media and market research. Candidate must be able to manage multiple projects, shifting priorities and detailed work. Outstanding communications skills also requried. Bachelor’s Degree in Science/Arts/Psychology/Business/Statistics/Math/Communications or related field required.
Duties:
This Project Manager interfaces with the Turner brand research teams to collect their inputs, and prepares reports tracking performance of Turner digital brands as well as key industry trends in the online and mobile environments, including multi-platform summaries. The incumbent assists with the investigation, evaluation, and analysis of digital analytics and research vendor solutions across a broad spectrum of capabilities. This individual analyzes and prepares reports and presentations based on syndicated online and mobile research services, and Web and mobile analytics tools, and may occasionally lead the implementation of primary research studies through selected vendors. This person also produces multi-platform analysis and research including product fusions, Multi-Screen reports (cross platform reports), and other multi-source compilations, utilizing specialized vendor systems. This person will help enhance and advance reports for TVE (TV Everywhere) online measurement and will create and deliver standard TVE online and cross-platform reporting to Corporate clients. The Project Manager is also expected to develop thought pieces and white papers on digital media consumption. This individual interacts regularly with AMPT, Corporate Strategic Planning, Turner Business Development, Corporate Publicity, Finance and the Executive Management of Turner and Time Warner. The Project Manager oversees research analysts on specific projects but has no direct reports.
Web Marketing Analyst at Fluke – Everett, Washington
Web Marketing Analyst-FLU000617
Description
This position requires an experienced and well-rounded individual to help drive and execute on Fluke.com’s online marketing, SEO [search engine], PPC [pay per click], SEM [search engine marketing] Social Linking and eMedia initiatives. The position requires someone who is comfortable wearing many hats, utilizing consultative support techniques, and at the same time can produce high quality work, while willing to own the smallest detail of a project.
WEB: the individual will manage the many facets of creating and measuring campaign focused web marketing, including but not limited to web structure for SEO, PPC, Social linking, eMedia reiew, metric code management, analytics program management & reporting, campaign tracking and optimization, merging web to CRM for flow-through tracking ability and including lead generation loop back success reporting. This individual will be able to write and implement the code for tracking, write PPC ads, SEO content recommendations, connecting the Fluke web to link back locations.
1. Primary WEB Functions / Major Responsibilities
SEO, SEM, PPC & Analytics:
Work closely with department managers to plan web marketing and objectives
Manage all online metric measurements for direct marketing efforts including online advertising, paid search and SEO, and email. Make ongoing recommendations for improvement and optimization.
Identify where a needs exist in web content information in order to provide proper SEO.
Develop A/B testing scenarios of landing pages to measure business objectives
Manage Google, Eloqua and Omniture code on the web site in order to meet reporting expectations
Gathering data and generate reports from multiple sources (site analytics, Eloqua email, eMedia publishers, partners, etc), summarizing key results, and recommended next steps.
Provide weekly & monthly web activity/tracking/lead status reports
Qualifications
High level of detail, organizational, and multi-tasking skills. Ability to prioritize. Experience and technical competency in Excel. Requires a basic understanding of relational.
Bachelor’s degree in Business Administration, Marketing and 2 years related experience.
2 years online marketing with experience in search engine marketing, search engine optimization, web media, analytics, ROI reporting or optimization.
Understanding PPC campaigns, adgroups, landing pages, for MSN/Bing/Yahoo, Google and others
Prior experience working with third party online media management or ad serving technology is a plus
Experience managing multiple, competing priorities, duties and/or projects
Strong knowledge of best practices in online marketing, advertising, PPC, SEO, e-mail marketing, preferably with exposure to both subscription newsletter models and CRM/event-based communications.
2 years of web metrics experience, including experience implementing and using Google & Omniture or similar tools such as ClickTracks, WebTrends, and Hitbox.
Experience in working within Excel with large data sets and utilizing pivot tables
Writing code for HTML, javascript, and others
All external hiring is contingent upon the successful completion of a pre-employment drug screen and a criminal background check.
Fluke is an equal opportunity employer.
www.fluke.com
www.danaher.com
Danaher Overview
Danaher Corporation designs, manufactures, and markets professional, medical, industrial, and consumer products, which all generate approximately $13 Billion in revenue. Danahers business activities encompass four reporting segments and are comprised of six strategic platforms: Medical Technologies, Professional Instrumentation (Environmental, Electronic Test), Industrial Technologies (Motion, Product ID, and Focused Niche Businesses) and Tools & Components (Mechanics Hand Tools). Danaher operates globally with about 50% of its revenues derived from outside the United States. The Company has significant operating businesses headquartered in Europe and has greatly expanded its operating presence in Asia over the past several years. Danaher is a well-capitalized business, which has historically used available cash flow to fund acquisition activity. Culturally, the company operates in a highly de-centralized model with an extremely lean corporate structure. Danaher has a proven system for achieving performance: the Danaher Business System (DBS). It drives every aspect of the groups culture and performance. DBS is a system of continuous improvement and is used to guide and measure everyday activities, which has enabled it to double in size about every 5-years with impressive financial performance.
Organization: Fluke
Job Function: Marketing / Communications
Primary Location: North America-United States-WA-Everett
Schedule: Full-time
Research Project Manager at PBS KIDS Sprout NBC Universal (Philadelphia, Pennsylvania)
Description:
-Support initiatives in the planning, implementation and analytics of digital marketing campaigns.
-Track and report on SproutOnline.coms audience metrics relative to its primary competitors.
-Oversee the measurement of mobile web and downloadable applications and identify development opportunities.
-Support the information needs of Sprout Management, Marketing, Digital development, PR Sales and Finance teams.Qualifications:
-Working Experience with Adobe Omniture Sitecatalyst including an understanding of site tagging, building the framework for reporting digital audience metrics, setting up dashboards and fulfilling custom requests.
-Working knowledge with competitive digital research measurement tools such as comScore and/or Nielsen NetRatings.
-A basic knowledge of the technical side of digital media (tagging/coding).
-Proficiency with Microsoft Office suite (Excel, Powerpoint, Word, Outlook).
-A good understanding and curiosity of emerging technology and the challenges of measuring audiences within them.
-Bachelors degree required, preferably in a related field.Benefits:
-Dependable, consistent, results-oriented individual who has a critical eye for detail.
-Someone who desires to broaden their research experience beyond digital analytics and welcomes making contributions with other media metrics and mixed media measurement (Nielsen NPower, etc. ).
-Strong written and verbal communication skills.
-Highly effective presentation skills.
-Ability to work with a diverse group of individuals across different departments.
-Experience with other marketing / media related software is a plus (MRI, Simmons, Nielsen NPower, Multitrak, Rentrak VOD).
-A demonstrated ability to improve efficiencies is highly valued (Excel macros, links, pivot tables, formulas, etc.).
-Past experience with primary research methods is desired.
NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.
Web Analytics Manager at TripAdvisor, Massachusetts
Why this role is Awesome! You will use your web analytics skills to deliver insights about our global websites that will inform and drive product improvements that impact millions of users.
TripAdvisor is hiring a Manager, Web Analytics to join our global product team and act as a team lead as well as support numerous end users from an analytics and measurement perspective.To apply for this role please send resumes to Jennifer Ramcharan at jramcharan@tripadvisor.com and follow us on Twitter @TripAdvisorJobs.
What You’ll Do:
Serve as primary business lead working with engineering teams to define and implement analytical tools that are used by internal customers globally.
Lead development of Key Performance Indicators (KPIs), metrics, and reporting that leads to actionable product and marketing insights relating to consumer behavior, site performance, new feature development and testing, and monetization and campaign performance.
Assist end users with developing weekly and monthly management-level reports, synthesized from numerous sources, focused on actionable data.
Assist with ad hoc queries and provide analytical support to end users
Define and pursue with limited supervision ad hoc analyses that help inform future product initiatives.
Provide though leadership on best practices related to web analytics, website measurement, and A/B and multivariate testing.
What We Seek:
5+ years experience in an analytical role (web analytics, finance, consulting).
Education: Bachelors degree in an analytical field (math, applied mathematics, economics).
Highly analytical and detail oriented, with a passion for digging into data to identify key trends, results and critical outcomes.
Must have SQL; ability to pull queries.
Hands on experience administering a web analytics tool (Omniture Site Catalyst, Google Analytics, Visual Sciences, etc.).
Expert ability with Excel and PowerPoint.
Ability to work at all levels including senior management; and across multiple functions. Management experience preferred.
Demonstrated ability to develop and present a narrative that explains data-driven trends.
Physical Demands:
Must be able to perform customary physical duties and meet appropriate social expectations of a professional office environment.
In addition, the ideal candidate will demonstrate the following competencies:
Flexible and open to change and new information; adapts behavior and work methods accordingly
Grasps the essence of new information; recognizes own strengths and weaknesses; pursues self-development; seeks feedback.
Exhibits integrity though fair and ethical behavior toward others and a demonstrated sense of corporate responsibility and commitment.
Treats colleagues and partners with respect: considers and responds appropriately to the needs, feelings, and capabilities of different people
Can be relied upon to ensure that projects within areas of specific responsibility are completed in an appropriate and timely manner and acknowledges mistakes, learns from those events and is able to move forward productively
Identifies and analyzes problems; distinguishes between relevant and irrelevant information.
Ability to balance time to market with a solution and make the right trade-offs along the way
Strong analytical skills: understands and utilizes metrics relevant to role
Clear communication through expression of facts and ideas in a clear, convincing and organized manner
Good business judgment when making decisions and always considers the relevance/impact of each decision on the business
TripAdvisor is an Equal Opportunity Employer
***This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I-9 to confirm work authorization. ***
Digital Customer Analytics Sr Consultant at American Cancer Society (Atlanta, Georgia)
This position will provide reporting; analysis; and strategic support for the organizations digital strategies. This role will develop clear business and measurement objectives for each digital initiative through collaboration with internal customers and marketing team members. This position requires an eye for numbers; intellectual curiosity; proficiency at problem solving; a strong command of digital media; an understanding of traditional media; and strong presentation skills.
Account and web property configuration
Creating and managing web properties
Getting page tracking code
Modifications for cross-domain; subdomain configurations
Property configuration (time zone; URL parameters; site search; goals; commerce; etc.)
Filters and filtered profiles
User management
On-page implementation
Page tracking code placement and conditions
Working with server-side data in the standard page code
Modifying page names and setting custom variables
Handling additional GA settings in page code
Campaign customizations
Traffic sources customizations
Cookie and tool configuration
Ecommerce / conversion
Social sharing/widget tracking
Understanding events in Google AnalyticsReporting
Designs and develops web analytics reports in line with business requirements.
Supports monthly reporting activities in a timely and accurate fashion. Analyzes monthly trends and observations.
Provides monthly reporting for E-Revenue and provides ad hoc support as needed.
Provides a monthly executive summary of monthly trends and observations for digital properties and E-Revenue.Analysis
Track and analyze site performance as well as ensure platform stability through clickstream; pathing; and e-commerce conversion analyses
Conducts and synthesizes quantitative and qualitative analysis that identifies segmentation strategies; tracks marketing performance outcomes; and identifies profiles; trends; triggers; and migration patterns in high priority customer/consumer groups.
Leverages information assets to report and analyze customer demographics and behaviors with the primary goal of presenting strategic engagement segmentation recommendations.
Applies various quantitative methods to analyze and interpret information from multiple data sources while providing a layer of strategic thinking and insight generation.
Provides actionable insights; including analysis and recommendations to Interactive and New Media leads; Customer Insight and Experience leads; business unites; and Divisions.
Collaborates with the E-Revenue team to support reporting; analysis; and optimization. Proactively recommends strategies and tactics to improve conversion through web; mobile; email campaigns; social media; SEO; and SEM.
Summarize performance metrics with the identification of drivers of success for specific campaigns; communications; and digital engagement strategies.
Independently develops consumable presentation and communications tools around drivers of success for priority activities and shares recommendations to stakeholders in workshop presentations; conference calls; in-person meetings; and white papers.
Collaborates with the Digital Activation team to support new projects; design and implement measurement models based on business goals; and measure optimization activities.
Contributes to the establishment of a consistent and repeatable optimization strategy that is based on observational inquiry; hypothesis formation; testing; and analysis.
Works with the Digital Activation team to define overall Key Performance Indicators.
Work with stakeholders as needed to understand trends and best practices and trouble shoot issues that arise.
Contributes to the ongoing effort to integrate digital data with customer relationship data to drive targeting; measurement; and insights.
Position Requirements: Bachelor’s degree in the area of business, math or statistics is desirable.
At least 3 years professional experience in digital analytics is required.
Prior experience on a marketing-based team preferred.
Technical Skills
Omniture implementation, reporting, and analysis experience required
Google Analytics implementation, reporting, and analysis experience required
Knowledge of Web Measurement Technologies: Ad serving platforms, website analytics software, and paid search engine marketing data sources
Experience with Enterprise Level Reporting, OLAP, and Business Intelligence Tools (Business Objects, Crystal Reports, MicroStrategy, Cognos, etc.)
Database analysis skills: Oracle or SQL Server
Working knowledge of statistical packages like SAS or SPSS
Work Style Skills
Good communication skills, especially the ability to discuss quantitative findings in easy-to-understand terms in verbal and written formats.
Consistent ability to meet deadlines in a fast-paced environment.
Is aware of and works to understand the needs of key stakeholders, and solicits their input and feedback throughout the analytical and reporting process.
Strong customer-service orientation and positive, can-do attitude
Ability to foster a cooperative work environment and to freely give and receive feedback.
Strong interpersonal skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Preferred Additional Qualifications: Knowledge of visualization techniques for data analysis
High Proficiency with Excel: Able to design/use pivot tables and advanced Excel functions
Demonstrates ability to monitor trends in data and assist with exploring data interrelationships and drivers of performance.
Demonstrates strong detail orientation and good ability to implement quality control processes.
Excellent written and oral communications skills
Knowledge of marketing segmentation strategies, statistical modeling, and test design.
Knowledge of evaluation of marketing ROI, conversion funnels analysis, and conversion optimization.
Experience with social media and mobile tracking a bonus.
Web/Digital Analytics Auditing at Audit Bureau of Circulations (Illinois)
A working manager that will have both oversight responsibilities and be responsible for the timely completion of ABCi client web audits to industry standards.
Document internal and customer deliverable in statements of work.
Advise customers on best practices and deliver supporting documentation.
Guide new web site audit clients through the initial audit, including working to develop data transfer procedures, documenting accounting procedures utilized by the client, designing report format and contents.
Coordinate and lead special and/or one-time projects related to the audit/accreditation of interactive media technologies. This includes determining the scope of engagement, budget, development/execution of the audit plan and writing the opinion and management letters on completion.
Ability to translate broad marketing strategies into technical applications.Job Specifications:
3-5 years experience with web analytics reporting tools (Omniture, WebTrends, Coremetrics, Google Analytics, etc.) and implementation required. Ideal candidate will have extensive Omniture exposure.
Prior auditing experience desired. Public accounting experience with an emphasis on information technology audits preferred.
CISA, CPA, or other related professional certifications preferred.
Experience with modeling, analysis, campaign performance measurement, and forecasting a plus.
Proficiency in Office (Excel, Access, Word, etc.).
Four year degree required; accounting or information technology degree preferred.
An extensive knowledge of relational databases, specifically: Microsoft SQL Server, Oracle, and DB2 databases
A comprehensive knowledge of web servers, specifically: Apache, Microsoft IIS, and iPlanet. Familiarity with mail (SMTP) servers a plus.
A basic knowledge/exposure to business intelligence tools and audit tools, specifically: ACL, Business Objects, Cognos and MicroStrategy a plus
Strong analytical and communication skills; must be a team player who excels in juggling multiple projects and working across department lines.
Senior Web Analyst at POP Seattle, Washington
CLIENT WORK
Works with Experience Strategy resources to define KPIs for digital properties and programs
Determines appropriate metrics to measure KPIs
Designs and creates custom reports to measure performance
Collects and analyzes data, using a variety of tools, including Omniture, Google Analytics and Radian6 to evaluate overall performance of digital properties and programs
Makes recommendations for optimizing the performance of digital properties and programs
Works with a cross-functional team to define an optimization plan
Defines A/B and multivariate test scenarios and success metrics
Defines solution architecture and provides implementation guidance
Helps verify client deliverables are complete for implementation
Helps verify that agency implementations are correct
Works with QA and helps remedy unexpected behaviors
Help to define program ROI
Assist Client Development and Program Management staff to define scope, budget and timelines for projects
Help manage client needs and expectations
NEW BUSINESS
Represent POPs Analytics & Optimization capabilities in new business pitches
Write relevant portions of new business proposals, estimates budget, resource and scheduling needs
PROFESSIONAL DEVELOPMENT
Facilitate knowledge sharing and discussions within the team and across departments to improve thinking, process, communication and client work
Involved in analytics community
TEAM BUILDING AND MANAGEMENT
Define best practices for analytics and optimization practice at POP
Lead or delegates supporting initiatives and oversee their successful completion
Responsible for the growth, development and performance reviews of team members
Instrumental in recruiting and hiring new team members
Evaluate tools, makes recommendations for tool usage and owns vendor relationship
QUALIFICATIONS
Senior strategic thinker
Strong ability to interpret data and transform information into meaningful conclusions and recommendations
Experience with enterprise web analytics tools such as Google Analytics, Urchin, Web Omniture, WebTrends, Coremetrics and experience with social analytics tools such as Radian6
Experience with A/B and multivariate testing tools such as Google Website Optimizer, Omniture Test&Target, Webtrends, Optimize etc.
Strong client-facing experience, preferably with Fortune 500 clients
Understanding of user experience best practices
Experience in successful business development efforts
Solid time management skills demonstrated by the ability to execute on multiple projects while working on a tight deadline
Excellent communication, presentation, collaboration, facilitation, people and project management skills
Extreme attention to detail
Ability to thrive in a fast-paced environment
A minimum of four years of experience working in analytics, digital agency experience strongly preferred
At least two years of proactive and effective leadership experience and a constructive and committed attitude
Bachelors degree required; MBA a plus
Willingness to travel up to 30 percent of the time
Director, Brand & Multiplatform Research at Turner Broadcasting System, Inc. Atlanta, Georgia
-4 years management experience
-Experience designing and managing primary research
-Extensive knowledge of social media research & analysis
-Demonstrated ability to develop strong relationships with business leaders and to develop and implement analytics programs
-Understanding of the news landscape
-Expert knowledge of web analytics and specifically Omniture reporting and analytics capabilities
-Knowledge of both tv and digital syndicated measurement tools a plus
-Knowledge of multivariate statistics and datamining methods a plus
Duties: Under the leadership of the VP of CNN Brand and Multiplatform Research and Analytics, this position will be responsible for expanding research support for CNN brand, multiplatform, and social media initiatives. This person will lead a Manager and Analyst in developing new research to redefine and maintain a strong news brand and to optimize how the different CNN platforms work in combination. In addition, this role will develop and implement research to harness the power of consumer activity in digital media. These range from listening and mining the voice of the customer to encouraging sharing and recommendation of CNN content. This position will be located in New York.
MULTIPLATFORM REPORTS AND PRESENTATIONS
- Provide Cross-Platform and Social Media reporting for PR, Marketing and Promotion and Finance (including the development of business goals, identifying tracking metrics, producing estimates and tracking performance against targets).
- Collaborate with executives involved in multiplatform efforts to understand business objectives, share relevant knowledge about the media and measurement landscape, establish research priorities, define fiscally responsible research and analytics programs that will help optimize CNN’s performance, communicate findings, advise management of business opportunities based on those findings and track performance against objectives/estimates
SOCIAL MEDIA REPORTS
- Implement regular social media reporting to internal clients that is accurate, insightful, and easily digestible.
- Provide timely social media data and analysis to Public Relations for press releases.
VENDOR AND TOOL DEVELOPMENT
- Research and aquire accurate and time-efficient tools for social media data gathering, storage, analysis, and presentation purposes
- Develop and maintain vendor relationships; oversee vendor contracts and annual budgets
- Assess industry-wide trends and standards for data collection and analysis and uphold best practices for social media measurements
MANAGEMENT AND EMPLOYEE DEVELOPMENT
- Direct two positions: manager and analyst
- Manage daily workflow for ongoing reporting
- Provide training to develop skills and knowledge of direct reports
Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers.
