Five Reasons Siegel's Book "Predictive Analytics" Matters to Experts

  My new book — Predictive  Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die  — is a revealing, accessible primer positioned to appeal well outside our industry. But, if you’re already an expert, here are five reasons to read it nonetheless: New detailed case studies Advanced topics (ensembles, uplift, etc.) An in-depth, startling treatise on privacy […]

5 Skills Every Digital Marketer Needs to Succeed – Free eBook

 

 

 

 

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