Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. There comes a time when they can’t just wait around for IT to help them data pulls and manipulations. They have to know how to do it on their own. This course is for […]
Monetate Marketing Infographics
My new book — Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die — is a revealing, accessible primer positioned to appeal well outside our industry. But, if you’re already an expert, here are five reasons to read it nonetheless: New detailed case studies Advanced topics (ensembles, uplift, etc.) An in-depth, startling treatise on privacy […]
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