Web Analytics and Digital Analytics are quite often used interchangeably. I have been asked, by my students and some clients, about the difference in these two, so I decided to write this short post to clarify the terms. As you can see from the Google Trends graph, Google searches for “Digital Analytics” were nonexistent till […]
Category: Articles
50 Excellent Google Analytics Tips and How To's
Post Title Blogger Google Website Optimizer Moves to Google Analytics – Experiments section under Content Section Google Analytics Premium Where is the Old Version of Google Analytics Reports? Google Analytics Premium Tracking Campaigns in both Google Analytics and Omniture Site Catalyst Google Analytics Premium Get Google Analytics Help When You Need It Google Analytics Premium […]
100+ Web Analytics and Optmization Blog Post from Around the Globe
Post Title Blogger How to Create Goals in Google Analytics Google Analytics Premium E-Chat Tomorrow: Insuring the Future With Predictive Analytics All Analytics Relationships, Relevance & Changing the Subject All Analytics Solid State Drives to Speed Analytics All Analytics Trying to Put Big Data in Perspective All Analytics Refining the new Google Analytics Google Analytics […]
This Week in Web Analytics & Optmization
Interesting Debates and Social Media Week Updates – Web Journal Marshall Sponder Good Reading: Boost Your BI Know-How All Analytics Predictive Analytics but a Piece of Marketing Puzzle All Analytics E-Chat Today: Analyzing the Data of Love All Analytics Using Data from Social Media to Improve Performance Peter ONeill Predictive Analytics World IIA Office Hours: […]
Referring Domains Demystified – Part II
In part I discussed how the referring domain and pages are reported by a web analytics tool. In this part I will discuss why your own domain shows up as the referring domain. There are following three main reasons why your own domain name shows up as the referring domain. 1. If a user waits […]
3 Reasons I'm Not a Web Analyst
I’ve been proud to call myself a web analyst ever since I realized there was a title for it. It’s an emerging field full of talented people. Frankly, it’s the future of business management, and a web analyst possesses a critical skill set and mentality for any company to have. I’ve come to realize, however, […]
Future of the Web Analyst
Tomorrow’s web analysts will look very different from today’s. Being a web analyst today usually means being lonely. Most companies don’t hire full-time analysts to work onsite. They hire consulting agencies or they hire a web analyst and make them do SEM work on the side (or vice versa). In the few companies that do […]
Web Analytics Careers: 4 Great Blog Resources
Career chat has always interested me. When I was a new college grad I spent a fair amount of time in my alma mater’s career services office, getting advice as I prepared to make a start for myself. I’m glad I did it. The career counselors liked me enough to use my resume as an […]
Who moved my traffic?
Your site traffic is down, you are running up and down the hallway freaking out. Wait before you get all anxious about the traffic, downturn in your traffic might not be something to freak out. Below are some of the things to look at to find out why your traffic is down. Some reasons are […]
Online KPIs – Back to Basics
Those who have been doing web analytics for a while know how important it is to define proper online Key Performance Indicators (KPIs). But believe me, there are a lot of marketers who are confused about online KPIs, difference between KPIs and metrics and how to define them. So I am going back to basics […]
