Individual Visitors Tracking or Aggregate Data – Which One Is The Right Method?

Should web analytics tool track visitors as unique individuals or at the aggregate level? John Squire, Chief Strategy Office of Coremetrics says that tracking at Individual level is the way to go and this is how his company is differentiating itself (from Google analytics). Brian Clifton, former heard of Google Analytics in EMEA, responded by […]

Analytics Mission Statement and Team Structure

Analytics Mission Statement: “Bring data to the masses and make data-driven decision making a reality” How do you build an analytics team? Tell your manager you need money to measure social media! No seriously, I heard it’s easy to hire people, everyone on the “interweb” is “social media experts”. For some of us, we have […]

Web Analytics – Tool For Measuring Off Line Efforts

Web Analytics, as the name suggests, is used for measuring and analyzing the web traffic. Online campaigns can be effectively measured by almost all of the web analytics tool in the market. To measure online campaigns you assign a unique campaign identifier at the end of the landing url and then use your analytics tool […]

3 Tools for Measuring the Virality of Your Content

Several studies have shown that people trust the link and site recommendation they receive from their friends or experts in the field. To capitalize on this opportunity websites have long used features like “Recommend to a Friend” or “Email this” kind of functionality. Recently we have seen a rise in usage of tools/widgets that make […]

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