Web Analytics and Optimization Blog Post from Last Week

True Political Supporters vs. the Bots All Analytics
Why Analytics? From Connected to Inter-connected to Interdependent IIA
The End of an Era for Urchin Software Google Analytics
The Web Analyst Tribe and the C-Suite – Part I Daniel Waisberg
Help Customers Find You: How to Use Keywords on Your Social Networks Hiten Shah
@Twitpic finally updated their website David Iwanow
Creating a More Predictive World All Analytics
Getting Your Arms Around Your Social Constituents All Analytics
What is Quality Content: The Road to Panda Recovery Brian Ussery
IQ Workforce Renews Support for Web Analytics Wednesday Corry Prohens
Is 2012 the year to brush up your measurement skills? Google Analytics
How User Personas Can Improve Your SEO Strategy Hiten Shah
Monitoring operations error rates and financial losses in Google Analytics Matt Clarke
Trend Toward Analytics for the Masses Continues All Analytics
2012 Analytics Events to Recharge, Educate All Analytics
New Use for Old Data All Analytics
Metrics for the Subconscious Organization All Analytics
Share Your Story With AllAnalytics.com All Analytics
Principles of Web Analytics – #PCampLDN Peter ONeill
6 Ways Brands Can Rock Pinterest Robbin Steif
An update on the new version of Google Analytics Google Analytics
Choose the Right Tool for Your Needs [cartoon] Daniel Waisberg
How to Get Actionable Data Out of Google Analytics Hiten Shah
Search, Plus Your World and the Power of the Google+ Outlier Glenn Gabe
New Thoughts, Plus a couple of Events and upcoming Webinars, and Web Journal – Jan 10th – 17th Marshall Sponder
Interviewed on The Literally Social Show Marshall Sponder
Building the Right Digital Measurement Infrastructure: The Celebrus White Paper Gary Angel
Amazon Wants Your Analytics in Its Cloud All Analytics
Week 3 of the IQ Workforce #Measure Fantasy Basketball League Corry Prohens
Loyal Users Generate 25% More In-App Purchases Localytics
Online Publishers Can Benefit From Predictive Analytics Platform All Analytics
Engaging Facebook Fans with Posts! Nabler
Advertising And User Experience: Hand In Hand? Daniel Waisberg
Political Marketing: Jay Inslee vs Rob McKenna for WA State Governor Eric Layland
Who Are the Animals of Analytics-Based Enterprise Performance Management? All Analytics
L3 Analytics in 2012 Peter ONeill
5 Reasons You Should Use Separate AdWords Accounts Robbin Steif
4 Ways To Position Your Company Among Well Entrenched Competitors Hiten Shah
Social Media Measurement Tools Gary Angel
Seminole Gaming Uses Predictive Modeling to Hit the Jackpot All Analytics
QR Code Usage Stats Optimization Today
A new forum for Google Analytics using Google Product Forums Google Analytics
QR Code Usage Stats Optimization Today
The Best Social Media Analytics You Can ‘ThinkUp’ All Analytics
Standard and non-standard metrics Juan Damia
Google Analytics Myths by Stephane Hamel Daniel Waisberg
A Session, by any other name… Michael Wexler
How to Improve Your Social Media Game: 3 Tips from a Dating Coach Eric Layland
Can Product Videos Increase Conversion Rates? Hiten Shah
Say Hello to Google+ Circles Messaging David Iwanow

Blog Post from Around the Globe – Week of Jan 8 – Jan 15, 2012

Here are Analytics and Optimization blog posts from last week

Making Measurement Part of Your Marketing DNA All Analytics
Behind the Powerful 80-20 Rule, an Even More Powerful Statistical Trick All Analytics
Courtesy: What Comes Before Customer-Centricity Bryan Eisenberg
Amazon Homepage Redesign David Iwanow
Google Synonyms David Iwanow
Como escolher a ferramenta ideal para monitoramento em mídias sociais Leonardo Naressi
test Brian Ussery
Latest AllAnalytics.com Posts and Chat, Looking forward to London Marshall Sponder
Meta Description Magic: Think Less about SEO & More about Click-Throughs Hiten Shah
On Using the Data You Control for Analytics, First… IIA
Extracting Insights From Data [cartoon] Daniel Waisberg
Dad is back and will lift your conversions Juan Damia
Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics Hiten Shah
Social Media Sentiment: Don’t Get Caught Up In Raw Counts Anil Batra

This Week's Web Analytics & Optimization Posts from Around the Globe

When cross promotion makes no sense David Iwanow
Is Big Data at Risk of Unleashing Big Brother? IIA
Think Beyond Web Analytics Anil Batra
The 2012 Guide to Google Webmaster Tools – Analytics Integration, +1 Metrics, and More Hiten Shah
6 Easy-to-Get Insights That Can Boost Conversion Rates on Low-Performing Pages Hiten Shah
Developing a cookie-less Google Analytics implementation Matt Clarke
Google Schema Results for Hotels David Iwanow
Save Your Ass With Google Analytics Data Alerts Justin Cutroni
Tracking QR Codes with Google Analytics Nabler
The Three Heads of Online Analytics Daniel Waisberg
SEOmoz URL issues? David Iwanow
How to Target Employees of Specific Companies via Facebook Ads and LinkedIn Ads Glenn Gabe
Cost of Advertising: CPM, CPC and eCPM Demystified Anil Batra

Source: http://www.anilbatra.com/digitalmarketing/web-analytics-blog-posts.asp

Referring Domains Demystified – Part II

In part I discussed how the referring domain and pages are reported by a web analytics tool. In this part I will discuss why your own domain shows up as the referring domain.

There are following three main reasons why your own domain name shows up as the referring domain.

1. If a user waits for 30 min (or whatever your session time out is) before clicking on the next link on your site.

It is a standard practice to use 30 min session time out. This means that if a visitor waits more than 30 mins to click on a link on the website, the click constitutes a new visit.

As in my last post, let’s take an example of visits for one visitor. For this example I am only showing 5 fields (s-ip, data, time, URI stem, cs(referrer) )

Below is the data for a visitor:

The visit started with a referral from http://www.google.com/?q=seattleindian. The referring domain in your web analytics tool will be Google.com

Let’s assume, this visitor goes on a lunch break leaving the site open in her browser. Come back after an hour and clicks on the home page links, here is how the log file will look like as

This constitutes a second visit (I am assuming a 30 min session time out). The referring page will be http://www.seattleindian.com/seattle/advetise.asp and the referring domain will be SeattleIndian.com for this second visit.

If you are a content site that has long articles or have downloads that takes more than 30 mins to complete, chances are you will see your own domain as the number one referring domain.

2. If you intentionally or un-intentionally exclude one or more of your pages from analysis either by not including javascript tracking (tag-based solutions) or specific exclusions that does not allow that page request to be tracked(this applies to both log file-based and tag based solutions)

Let’s assume http://www.seattleindian.com/seattle/default.asp, the home page of seattleIndian.com is not tagged with the web analytics JavaScript code or for some reason is omitted from the analysis (hard exclude either intentionally or unintentionally).

Taking the same example as above, the log file will look like the following

Note that the first log line

is no longer there. The log file won’t even contain Google.com as the referrer because the visit did not begin at http://www.seattleindian.com/seattle/default.asp (since it was not tagged or was excluded). In fact, according to the analytics tool, the visit began at /seattle/bollywood.asp and was referred by the non-tagged (or excluded) page, the home page of SeattleIndian.com. In this case /seattle/default.asp, the page which is not tagged will show up as the referrer and the referring domain will be the domain itself SeattleIndian.com

Note: I have seen a lot of unintentional excludes that affect the reporting. It is highly recommended to use a third party accuracy audit to make sure your reports are configured properly. Contact me if you need more details or help with this. We do this all the time.

3. If you have sub domains that have their own reporting profiles or suites (or whatever you call them) they could cause your own site to show up as referring domain.

Let’s take an example of http://www.usaindian.net which has several city-specific subdomains e.g. seattle.usaindian.net, ortland.usaindian.net etc. Any reporting that excludes http://www.usaindian.net home page will show a lot of referrers from its own domain i.e. usaindian.net

Here is the log file of a user who searches seattleIndian on Google and then clicks on the link to seattle support page (http://seattle.usaindian.net/seattle/support/asp) from USAIndian.net home page.

Say you want to create a profile for Seattle area only i.e. exclude everything else and only report on traffic to seattle.usaindian.net domain. If you only include traffic from seattle.usaindian.net (or s-ip of 1.2.3.5 in the example above) in your reports then the referring domain will be http://www.usaindian.net, i.e. your own domain.

I hope this was helpful. This concludes my two part series on Referring domains and pages. As always send me your comments and questions.

Neutrinos, Light Speed and Business

Business analysts might be able to learn something from quantum physicists. Consider this great article about a discovery that neutrinos might be able to travel faster than light—a feat thought physically impossible. It is a discovery that questions the most fundamental theories about the way the universe works (talk about promotion material!). But the scientists are not celebrating.

Continue reading “Neutrinos, Light Speed and Business”

3 Reasons I'm Not a Web Analyst

I’ve been proud to call myself a web analyst ever since I realized there was a title for it. It’s an emerging field full of talented people. Frankly, it’s the future of business management, and a web analyst possesses a critical skill set and mentality for any company to have.

I’ve come to realize, however, that I can no longer call myself a web analyst. There are three main reasons for this conclusion. Continue reading “3 Reasons I'm Not a Web Analyst”

Future of the Web Analyst

Tomorrow’s web analysts will look very different from today’s.

Being a web analyst today usually means being lonely. Most companies don’t hire full-time analysts to work onsite. They hire consulting agencies or they hire a web analyst and make them do SEM work on the side (or vice versa). In the few companies that do hire a full-time analyst, that person ends up being by themselves. That means being lumped into an existing organization that doesn’t make sense (IT, marketing, new media, etc.) and needing to defend analysis and recommendations alone. Continue reading “Future of the Web Analyst”

Web Analytics Careers: 4 Great Blog Resources

Career chat has always interested me.  When I was a new college grad I spent a fair amount of time in my alma mater’s career services office, getting advice as I prepared to make a start for myself.  I’m glad I did it.  The career counselors liked me enough to use my resume as an example for other new grads, and I managed to land an internship at a multimedia CD-ROM publishing company (which, back in 1995, was so totally cutting edge).

After more than a decade out in the workforce I feel like I’ve learned a great deal about my strengths, preferences and motivations when it comes to my career.  But I also know that career planning didn’t end when I left my college campus – it’s something I must always keep in the back of my mind.  I like hearing about how my peers are handling their own career choices, and I think it’s a productive thing for us to talk about with each other.

So I’m planning to write about career-related topics, now and then, in this blog.  Before I get started I’d like to acknowledge 4 fellow bloggers who’ve already written some great web analytics career-related material:

  1. Alex L. Cohen
    I appreciate Alex’s enthusiasm – right now he’s doing an interactive marketing tip-a-day for the entire month of November [really, Alex, even on Thanksgiving?].  Occasionally he writes about career-related issues, including this piece on how to write a good web analytics resume.
  2. Stephane Hamel
    As Stephane was contemplating his own impending career move he wrote this very compelling post on the importance of doing regular career self-evaluations.  I liked it so much I wound up using it in my presentation on career management at eMetrics.  Neither Stephane nor I can fly a kite too well, but luckily that’s not a requirement for our line of work.
  3. Avinash Kaushik
    Oh, what’s not to love.  I wouldn’t say Avinash has written about careers, though, so much as he’s written about the flip side of the coin – hiring.  I thought this post about whether to hire fresh blood or old hands was especially good, and you can see from the comments that many of his readers turned it around and talked about the issue from the job candidate’s perspective.
  4. Anil Batra
    Anil has compiled a whole collection of interviews with web analysts; as of this writing he’s accumulated 32 career-related posts.  I’ve really enjoyed reading the interviews – just to get a sense of who “we” are – but I think they could be equally valuable to someone who’s contemplating an entry into web analytics.

Read what these fine gentlemen have to say, and read my blog, too.  I think there’s still more we can and should talk about when it comes to careers in web analytics, and I aim to be a part of that conversation.

Originally posted at: http://june.typepad.com/june/2007/11/web-analytics-c.html