Who moved my traffic?
Your site traffic is down, you are running up and down the hallway freaking out. Wait before you get all anxious about the traffic, downturn […]
Web Analytics
Online KPIs – Back to Basics
Those who have been doing web analytics for a while know how important it is to define proper online Key Performance Indicators (KPIs). But believe […]
How to grow your web analytics skills (within your current role)
If you are an analyst looking to further develop your skills, what can you do (within your current role) to further grow and develop? Here […]
Top 10 Things I Wish I Knew When I Started in Web Analytics
I remember what it was like to walk through the door at my brand new job, my very first job as a web analyst, wondering […]
Individual Visitors Tracking or Aggregate Data – Which One Is The Right Method?
Should web analytics tool track visitors as unique individuals or at the aggregate level? John Squire, Chief Strategy Office of Coremetrics says that tracking at […]
Web Metrics Pitfalls and Incentives
Website managers operate in a data rich environment. If it happens on your web page, & you decide you care about it, you can track […]
Analytics Mission Statement and Team Structure
Analytics Mission Statement: “Bring data to the masses and make data-driven decision making a reality” How do you build an analytics team? Tell your manager […]
Web Analytics – Tool For Measuring Off Line Efforts
Web Analytics, as the name suggests, is used for measuring and analyzing the web traffic. Online campaigns can be effectively measured by almost all of […]
3 Tools for Measuring the Virality of Your Content
Several studies have shown that people trust the link and site recommendation they receive from their friends or experts in the field. To capitalize on […]
QR Code Analytics
QR codes have started to pop-up in lot of places such as store display, business cards, online ads, postcards etc. Whether QR codes are here […]