2011 Black Friday Sales Up 24.3%

A study released by IBM Coremetrics reports that Black Friday Sales were up 24.3% compared to 2010.

Other highlights of this study are

  • Consumer Spending Increases: Black Friday online sales increasing 24.3 percent annually.
  • The Mobile Bargain Hunter: Mobile traffic increased to 14.3 percent on Black Friday 2011 compared to 5.6 percent in 2010.
  • Mobile Sales: Sales on mobile devices surged to 9.8 percent from 3.2 percent year over year.
  • The Apple Shopper: Mobile shopping was led by Apple, with the iPhone and iPad ranking one and two for consumers shopping on mobile devices (5.4 percent and 4.8 percent respectively). Android came in third at 4.1 percent. Collectively iPhone and iPad accounted for 10.2 percent of all online retail traffic on Black Friday. iPad conversion rates reaching 4.6 percent compared to 2.8 percent for overall mobile devices.
  • Mobile Bounce Rate: Mobile shoppers demonstrated a laser focus that surpassed that of other online shoppers with a 41.3 percent bounce rate on mobile devices versus online shopping rates of 33.1 percent.
  • The Social Influence: Shoppers referred from Social Networks generated 0.53 percent of all online sales on Black Friday. Facebook led the pack, accounting for 75 percent of all traffic from social networks.
  • Social Media Chatter: Boosted by a 110 percent increase in discussion volume compared to 2010, top discussion topics on social media sites immediately before Friday showed a focus on the part of consumers to share tips on how to avoid the rush. Topics included out-of-stock concerns, waiting times and parking, and a spike in positive sentiment around Cyber-Monday sales.

Online Retail Categories:

  • Department stores: Department stores sales were up 59.0 percent from this time last year.
  • Home Goods reported a 48.8 percent increase in sales from Black Friday 2010, an indication that many consumers are shifting their attention toward the home this holiday season.
  • Apparel : Black Friday numbers showing an increase of 47.2 percent over 2010.
  • Health and Beauty: Online sales were up 34.2 percent year over year.

Download the Full Benchmark Black Friday 2011 Report

Source: http://coremetrics.com/solutions/benchmark-report-black-friday-cyber-monday-2011.php

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