Personalization – Challenges Facing Marketers

This infographic by Experian is based on the survey of Marketers in UK. Lack of resources is the biggest challenge facing marketers today.  It is very surprising to learn that 61% of the UK marketers only use simple data such as First Name and Last Name to do personalization.

personalisation

Source: https://econsultancy.com/blog/66651-25-most-fascinating-digital-marketing-stats-from-this-week/

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