Social Media Usage and Estimate Stats – 2016-2021

This year, 2.46 billion individuals, or one-third of the global population and 71.0% of internet users, will access social networks at least once a month, up 8.2% from 2016. Mobile phone adoption and expanding mobile coverage will drive that growth.

 

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Most user growth will be driven by the widespread availability of affordable smartphones, accessible Wi-Fi coverage and expanding 3G and 4G networks. Individuals taking advantage of these developments in Asia-Pacific, Latin America and the Middle East and Africa will largely be new internet users who are signing up for social media for the first time. In 2017, 81.8% of social network users worldwide will log on via a mobile phone. By 2021, that share will grow to 86.7%.

 

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Source: https://www.emarketer.com/Article/eMarketer-Updates-Worldwide-Social-Network-User-Figures/1016178?ecid=NL1009

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