Click Through Rates on Facebook Ads

Advertising on social media is on the rise. eMarketer estimates marketers around the world will spend $6 billion advertising on social networks this year. Many ad performance metrics have long been low on social networking sites, suggesting internet users simply do not want to click on ads while they’re socializing with friends and family. Here are some charts from eMarketer on this subject:

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Earned Media to See Spending Increases this Year

http://www.emarketer.com/Article.aspx?R=1008238

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