Cyber Monday Spending Hits $1.25 Billion

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending for the first 28 days of the November – December 2011 holiday season. For the holiday season-to-date, $15 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Cyber Monday reached $1.25 billion in online spending, up 22 percent versus year ago, representing the heaviest online spending day in history and the second day on record to surpass the billion-dollar threshold.

2011 Holiday Season To Date vs. Corresponding Days* in 2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc.
Millions ($)
2010 2011 Percent Change
November 1 – 28 $13,008 $15,020 15%
Thanksgiving Day (Nov. 24) $407 $479 18%
Black Friday (Nov. 25) $648 $816 26%
Weekend (Nov. 26-27) $886 $1,031 16%
Cyber Monday (Nov. 28) $1,028 $1,251 22%

*Corresponding days based on corresponding shopping days (November 2 thru November 29, 2010)

 

Cyber Monday Sales Growth Driven by both Buyers and Spending per Buyer

 

Breakdown of Cyber Monday Spending Growth
Cyber Monday 2011 vs. Cyber Monday 2010
Total U.S. – Home & Work Locations
Source: comScore, Inc.
Cyber Monday 2010 Cyber Monday 2011 Percent Change
Dollar Sales ($ Millions) $1,028 $1,251 22%
Buyers (Millions) 9.0 10.0 11%
Dollars per Buyer $114.24 $124.82 9%
Dollars per Transaction $60.05 $66.97 12%
Transactions (Millions) 17.1 18.7 9%
Transactions per Buyer 1.90 1.86 -2%

Shopping at Work Accounts for 50 Percent of Cyber Monday Spending

 

Breakdown of Cyber Monday Spending Growth by Location
Cyber Monday 2011 vs. Cyber Monday 2010
Total U.S. – Home & Work Locations
Source: comScore, Inc.
Cyber Monday 2010 Cyber Monday 2011 Point Change
Home (incl. University) 45.0% 43.2% -1.8
Work 49.2% 50.2% +1.0
International 5.8% 6.6% +0.8
Total 100.0% 100.0% N/A

 

Weekly Online Holiday Retail Sales

Source: http://www.comscore.com/Press_Events/Press_Releases/2011/11/Cyber_Monday_Spending_Hits_1.25_Billion?piCId=66028

You might also be interested in ,  2011 Black Friday Sales Up 24.3%

Leave a Reply

Your email address will not be published. Required fields are marked *