Lifecycle Analytics: Perfecting the Science of the Customer Journey

Thursday, March 3, 201110:00 am Pacific | 1:00 pm Eastern

John Lovett, Partner, Web Analytics Demystified
Brian Tomz, Senior Director of Product Strategy, Coremetrics, an IBM Company

Whether you want to create awareness or build loyalty, digital media is the key to success. But if you’re not tracking and targeting each customer lifecycles, you’re missing out.

Join the experts from Web Analytics Demystified and IBM Coremetrics as they show how to unlock the power of the Digital Customer Lifecycle. Find out how to go beyond attribution to connect with fans, followers and mobile consumers and move them through the lifecycle faster.

Register for the webinar and learn how to:

  • Evaluate the complete lifecycle to discover the true motivations behind every milestone advancement
  • Communicate effectively with customers at every stage of their journey
  • Consistently evaluate site and marketing impact on lifecycle progression
  • Take action to retarget specific milestone segments with customized messages to speed up progression

Register for the webinar

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