Insurance Marketing and Web

According a eMarketer,  personal relationships are still a key to insurance selling. A September 2010 study by the CMO Council found that agents (both captive and independent) were the predominant channel for purchasing insurance policies (62%) among US consumers. It also found that only 12% purchased their policy online and 2% bought through email.

Source: http://www.emarketer.com/Article.aspx?R=1008185

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