Reporting to the EVP of Sales with a dotted line to the President of Telemundo Stations; the Vice President is responsible for leveraging ratings data and other syndicated audience measurement tools to deliver prescriptive insights that drive audience and business development for the Telemundo Stations group. The incumbent will ultimately oversee how the Telemundo Stations group will collect, store, share, analyze and capitalize on research data. This role will be a critical addition to the research team whose mission is to inform and inspire the business.
We are looking for someone who is a strong story-teller and can integrate multiple data sources into compelling narratives about our audience and business. Success in this role will require a combination of deep knowledge of TV and a strong curiosity about the media/entertainment space; and the ability to clearly and simply convey to senior executives what our audience is doing, and use this insight to inform business decisions at the network and station level. This role will also require management experience, the ability to lead and motivate a team of people, and collaborate closely with counterparts at the network and our sister station.
– Oversight of Ratings & other syndicated data – Finance support: ratings estimates, forecasts – Business development support: work closely with sales & integrated marketing – Work closely with local market research leaders to leverage local market expertise and maintain meaningful dialogue between network and the markets – Manage 2 direct reports (research manager and analyst) – Collaborate with and lead team in performing interpretive analyses to transform data into insight while communicating findings through presentations – Create strategic, deep-dive presentations on our audience; how it watches/experiences our network and stations content/websites; highlight our value and how we fit within the competitive landscape – Track and assess impact of marketing and promotional efforts – Partner with the NSO leadership team to achieve sales objectives and goals – Be knowledgeable of and able to discuss the Hispanic and general media landscape and marketplace with sales teams and clients/stakeholders – Evaluate media vendors and research providers, including negotiation of service contracts – Represent Telemundo Stations on various Industry Committees such as Nielsen Policy Committee, MRC and TVB, as well as internal representation at NBC Network Research meeting – Manage ongoing reports on a daily, weekly, monthly and quarterly basis – Quality Control/Data Integrity
– 5+ years in the media research field with expertise in Nielsen ratings, syndicated products (Simmons, Scarborough) and emerging alternative audience measurement tools – Familiarity with digital measurement tools (Omniture, comScore) – Experience with primary research, including qualitative and quantitative – Experience managing direct reports – Experience managing external research vendors – Bachelors Degree
– Interested candidates must submit a resume/CV through nbcunicareers.com to be considered – Willingness to travel and work overtime, and on weekends with short notice – Must be willing to work in New York, NY – Must be willing to submit to a background investigation – Must have unrestricted work authorization to work in the United States – Must be 18 years or older
– Masters Degree Preferred – Self-Starter, ability to work in fast-paced environment – Strong presence and ability to present in front of senior executives – Ability to synthesize information, present in clearly and create a compelling story – Strong manager and mentor
NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.