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What is a HiPPO?

February 13, 2011 Optimization Guy 3

HiPPO, as it relates to web analytics, is an acronym for “Highest Paid Person’s Opinion” or “Highest Paid Person in Organization”, the term is widely […]

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Web Analytics and Usability Testing

February 8, 2011 Optimization Guy 0

Here are two presentations about marrying Web Analytics and User Experience (UX). Since there are not very many articles, presentations on this subject this should help you get started. If you do find something that we should include here then please let us know.