Senior Analytics and Optimization Manager – ZAAZ Seattle, Washington

Are you a thought leader? Put your MBA and web strategy experience to use in a dynamic environment with opportunities to influence the evolution of web analytics as it relates to global campaigns for our clients. ZAAZ is a pioneer in the use of analytics to develop strategic site optimization plans that become an integral part of our clients overall business model. Our analysts work closely with our creative, development and client relationship teams to deliver exceptional, results-driven work that is based on insightful analytics data. Were looking for passionate, number-crunching aficionado to join our team. Are you the one?

Responsibilities:
Helping clients define web channel goals and key drivers.
Determine appropriate metrics to measure goals.
Create and deliver custom Scorecards based on site goals to measure website performance.
Analyze web analytics data as well as other on- and offline data to evaluate site performance.
Discover underperforming areas of sites, identify opportunities to improve site performance.
Collaborate with usability experts, IA specialists, designers and developers to recommend solutions to the problems identified.
Define A/B/MVT test scenarios and success metrics.
Perform monthly analysis of clients site performance, delivering recommendations to improve performance.

Required Skills:
MBA or equivalent business experience.
Web Strategy Background (5+ years).
Excellent communication & presentation skills.
Experience working with senior managers and executives.
Data skills and experience are a must. Strong familiarity with behavioral and attitudinal data sets.
Some travel, including Helsinki.

Ideal Candidate has:
Direct response marketing or CRM.
Experience managing a team.
Web Analytics: Omniture, HBX, WebTrends, Google Analytics and/or other web analytics tools.
Ad serving tools: DoubleClick, Atlas.
Social monitoring tools: Visible Technologies, Nielsen BuzzMetrics, Radian6, TNS Cymphony and other tools.
Agency background.
Strong, working familiarity with statistics and statistical concepts.
Benchmarking – industry, competitive and/or vertical views.
A/B/MVT Testing.
Multilingual/multi-cultural experience. French, Finnish and other languages a plus.
Experience in the telecommunication services and device markets are also a plus.

Apply with 1-Click: SimplyApply

Source: http://www.web-analytics-jobs.com/a/jbb/job-details/704745

 

Analytics and Insights Director at Healthline Networks New York

Director, Analytics & Insights
The Analytics & Insights Director is responsible for helping drive strategic thinking, developing business insights, and managing all analytics projects. We are seeking an experienced individual to define innovative and highly effective digital marketing strategies and monitor metrics and audience opportunities for Healthline Networks. This position will report to the VP of Marketing.

Responsibilities include:
Research and analyze digital health media and pharmaceutical markets, consumer needs/usage, competitors and industry trends to identify opportunities and threats and provide the foundation for strategic thinking across consumer media

Work collaboratively with sales and marketing to develop strategic insights that inform pre-sales efforts including positioning and messaging

Manage address post-sales analytics needs including campaign KPI performance measurement, campaign reporting, and insights development

Optimize programs via insightful guidance and actionable analysis Adding value to sales teams daily efforts by leveraging media and marketing research to provide strategic recommendations

Evaluate contracts and manage third-party research partners and vendors including from Unica, Brightcove, Crazy Egg, comScore, eMarketer, Dynamic Logic and Kantar

Collaborate with cross functional teams from marketing to programming to identify and deliver unique and imaginative solutions

Required Skills

5+ years experience in measurement of digital marketing programs from strategy consulting and/or marketing strategy across multiple industries

An understanding of healthcare marketing tenets and nuances Strong passion for and knowledge of technology, emerging media and the Internet; specific interactive strategy experience required

Expertise in market analysis and identifying new business opportunities

Solid experience with digital reporting tools and systems, such as: Unica, Brightcove, Crazy Egg, comScore, Dynamic Logic, Vizu, and Kantar

Demonstrated success driving sales growth through key projects

Successful in handling big-picture projects and planning as well as day-to-day requests

In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing) B

A Degree in communications, marketing, statistics, or mathematics: MBA or advanced degree a plus
About Healthline Healthline Networks offers an innovative approach to meeting the needs of todays health information seeker. Combining advanced search technology with deep medical expertise, Healthline partners with a network more than 50 trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco and ranked for two years running in Deloitte’s Technology Fast 500.
Apply by sending your resume, cover letter to peyton@healthline.com.  Please include “Strategy and Insights” in the subject line.

Apply with

Website Privacy Standards Inforgraphic from Ensighten

As advertisers develop more sophisticated online visitor tracking tools, government agencies and consumer interest groups are pushing for stricter privacy standards. Do Not Track, the web tracking opt-out movement in the U.S. is gaining ground as a government-endorsed standard. Across the pond, it’s already law. The European ePrivacy Directive requires sites to proactively gain consent from visitors to track them. See the issues at hand, as well as the potential revenue pitfalls and other impacts.

50 Excellent Google Analytics Tips and How To's

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Google Analytics Event Tracking Builder Sheet V1 Google Analytics Premium
Google Analytics Campaign Tracking Made Easy Google Analytics Premium
How to Change the Default Row Limit in Exporting Google Analytics Data Google Analytics Premium
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Tracking Non Google Analytics Campaign Parameters in Google Analytics Google Analytics Premium
Using Google Analytics to Detremine Who Visited the Site Google Analytics Premium
What are Filters in Google Analytics Google Analytics Premium
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How to Create Goals in Google Analytics Google Analytics Premium
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How to Give Access To Others To Your Google Analytics Reports Google Analytics Premium
Regular Expressions and Google Analytics Google Analytics Premium
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Digital Research Director at NBC Universal New York

Description:

The Digital Research Director is responsible for managing all analytics projects. We are seeking an experienced Digital Research Director to define innovative and highly effective digital marketing strategies and monitor metrics and audience opportunities for Telemundo and mun2.com. This position will report to the Senior Vice President of Research. Responsibilities – Work with cross functional teams from marketing to programming as well as provide an evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats – Lead the design of insight driven digital strategies from opportunity identification through to experience definition – Structure and present recommendations to senior client leadership for approval – Partner with Creative, Technology, Analytics programming and Account Management to ensure successful project handoff and work is appropriately positioned for long-term success – Contribute to insights and advancements in tagging and engaging customer flow – Responsible for positioning digital assets, leading digital sales, building presentations and creating sales estimates.
Basic Qualifications
 5+ years experience in measurement of digital marketing programs from strategy consulting and/or marketing strategy across multiple industries
– Experience with SEO, SEM, affiliate, display, social media, twitter and web analytics
– Exposure and experience in emerging digital platforms: online, WAP, mobile, VOD
– Strong analytic experience and understanding of methodologies used in Internet measurement is essential
– Excellent client management, strategic thinking and executive communication skills are required
– Strong passion for and knowledge of technology, emerging media and the Internet; specific interactive strategy experience required
– Solid understanding of tracking and measurement of user behavior
– Exceptional team player with the confidence and integrity to earn client and internal team confidence quickly
– Experience with landing page optimization
– Excellent presentation and deck writing skills
– Experience in creating sales estimates and providing sales support
– Have basic SQL skills and is comfortable working with all file formats including log files
– Proven ability to work with IT
– Fluency in English and Spanish, verbal and written.
– Ability to travel Eligibility Requirements – Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
– Willingness to travel and work overtime with short notice – Must be willing to work in Hialeah, FL
– Must be willing to submit to a background investigation
– Must have unrestricted work authorization to work in the United States
– Must be 18 years or older – Must have a valid drivers license
– Must be on call 24 hours a day / 7 days a week – Must be fluent in Spanish (speak, read & write)
Desired:
– MBA and management consulting experience a plus
Benefits: Equal Opportunity Employer NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.

Top Web Analytics Posts You Might Have Missed – May 2012

 

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Vice President, Research at NBC Universal New York

Reporting to the EVP of Sales with a dotted line to the President of Telemundo Stations; the Vice President is responsible for leveraging ratings data and other syndicated audience measurement tools to deliver prescriptive insights that drive audience and business development for the Telemundo Stations group. The incumbent will ultimately oversee how the Telemundo Stations group will collect, store, share, analyze and capitalize on research data. This role will be a critical addition to the research team whose mission is to inform and inspire the business.
We are looking for someone who is a strong story-teller and can integrate multiple data sources into compelling narratives about our audience and business. Success in this role will require a combination of deep knowledge of TV and a strong curiosity about the media/entertainment space; and the ability to clearly and simply convey to senior executives what our audience is doing, and use this insight to inform business decisions at the network and station level. This role will also require management experience, the ability to lead and motivate a team of people, and collaborate closely with counterparts at the network and our sister station.
– Oversight of Ratings & other syndicated data – Finance support: ratings estimates, forecasts – Business development support: work closely with sales & integrated marketing – Work closely with local market research leaders to leverage local market expertise and maintain meaningful dialogue between network and the markets – Manage 2 direct reports (research manager and analyst) – Collaborate with and lead team in performing interpretive analyses to transform data into insight while communicating findings through presentations – Create strategic, deep-dive presentations on our audience; how it watches/experiences our network and stations content/websites; highlight our value and how we fit within the competitive landscape – Track and assess impact of marketing and promotional efforts – Partner with the NSO leadership team to achieve sales objectives and goals – Be knowledgeable of and able to discuss the Hispanic and general media landscape and marketplace with sales teams and clients/stakeholders – Evaluate media vendors and research providers, including negotiation of service contracts – Represent Telemundo Stations on various Industry Committees such as Nielsen Policy Committee, MRC and TVB, as well as internal representation at NBC Network Research meeting – Manage ongoing reports on a daily, weekly, monthly and quarterly basis – Quality Control/Data Integrity
QUALIFICATIONS/REQUIREMENTS:
– 5+ years in the media research field with expertise in Nielsen ratings, syndicated products (Simmons, Scarborough) and emerging alternative audience measurement tools – Familiarity with digital measurement tools (Omniture, comScore) – Experience with primary research, including qualitative and quantitative – Experience managing direct reports – Experience managing external research vendors – Bachelors Degree
ELIGIBILITY REQUIREMENTS:
– Interested candidates must submit a resume/CV through nbcunicareers.com to be considered – Willingness to travel and work overtime, and on weekends with short notice – Must be willing to work in New York, NY – Must be willing to submit to a background investigation – Must have unrestricted work authorization to work in the United States – Must be 18 years or older
DESIRED CHARACTERISTICS:
– Masters Degree Preferred – Self-Starter, ability to work in fast-paced environment – Strong presence and ability to present in front of senior executives – Ability to synthesize information, present in clearly and create a compelling story – Strong manager and mentor
NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.

Digital Primary Research Manager at NBC Universal New York

The Digital Research Manager will assist with digital media landscape research to support company-wide strategic initiatives.

ESSENTIAL RESPONSIBILITIES:

– Create and continuously update topical research decks by monitoring syndicated research and news sources
– Become an expert on different issues relevant to our digital business such as mobile media use, connected TV devices, social networking, video-on-demand, etc
– Investigate new and emerging technologies and their relevance for NBC Universal
– Manage original proprietary primary research related to digital distribution and digital advertising
– Respond to ad hoc digital research requests from sales, programming, digital distribution and other internal groups

BASIC QUALIFICATIONS:

– Bachelor’s degree
– Minimum 3 years of primary research experience (quantitative research methodologies, survey design and analysis)
– Minimum 2 years of experience with a digital research company

ELIGIBILITY REQUIREMENTS:

– Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
– Willingness to travel and work overtime, and on weekends with short notice
– Must be willing to work at the station in New York, NY
– Must be willing to submit to a background investigation
– Must have unrestricted work authorization to work in the United States
– Must be 18 years or older

DESIRED CHARACTERISTICS:

– Experience in a television/cable environment preferred
– Excellent writing and verbal presentation skills, proficiency in all MS Office products, especially PowerPoint and Excel
– Candidates must be able to analyze and interpret qualitative and quantitative research with client needs in mind, write clearly, and translate data into insights
– Team player with ability to meet tight deadlines required

NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.

Apply by

Retailer Mobile Websites Beat Apps among US Smartphone Owners

According to a study by Nielsen Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons. Nielsen’s analysis shows that retail websites are more popular than retail apps, with Amazon leading the retailers.

The majority of smartphone owners used their devices for shopping this past holiday season

Other insights:

  • Smartphone owners of both genders prefer retailers’ mobile websites over mobile apps, with men slightly more likely to try retailers’ mobile apps than women. However, consumers who use retailers’ mobile apps tend to spend more time on them.
  • Target and Walmart skew female when it comes to their mobile websites, while Best Buy skews male. Amazon and eBay appeal to both genders.
  • All of the top 5 mobile retail websites experienced a “bump” during the days leading up to and following Black Friday, led by Amazon. This seasonal lift did not translate into an increase in regular usage, however. By January, active reach was back to October 2011 levels.

According to ohn Burbank, President of Strategic Initiatives at Nielsen:

“Retailers need to think of their business as a multi-channel environment that can potentially include mobile, online, and bricks and mortar stores.

Winning with shoppers requires a consistent experience across channels that reinforces the values you represent as a retail brand, whether it be price, service, reviews, selection, style, or other key attributes.”

 

Source: http://blog.nielsen.com/nielsenwire/?p=31164

Download the study at: http://www.nielsen.com/us/en/insights/reports-downloads.html

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