Research Project Manager at PBS KIDS Sprout NBC Universal (Philadelphia, Pennsylvania)

Description:

-Analyze and interpret web analytics data and qualitative research methods to provide constructive insights to the web development team related to content, navigation and usability.
-Support initiatives in the planning, implementation and analytics of digital marketing campaigns.
-Track and report on SproutOnline.coms audience metrics relative to its primary competitors.
-Oversee the measurement of mobile web and downloadable applications and identify development opportunities.
-Support the information needs of Sprout Management, Marketing, Digital development, PR Sales and Finance teams.Qualifications:
-Working Experience with Adobe Omniture Sitecatalyst including an understanding of site tagging, building the framework for reporting digital audience metrics, setting up dashboards and fulfilling custom requests.
-Working knowledge with competitive digital research measurement tools such as comScore and/or Nielsen NetRatings.
-A basic knowledge of the technical side of digital media (tagging/coding).
-Proficiency with Microsoft Office suite (Excel, Powerpoint, Word, Outlook).
-A good understanding and curiosity of emerging technology and the challenges of measuring audiences within them.
-Bachelors degree required, preferably in a related field.Benefits:
-Dependable, consistent, results-oriented individual who has a critical eye for detail.
-Someone who desires to broaden their research experience beyond digital analytics and welcomes making contributions with other media metrics and mixed media measurement (Nielsen NPower, etc. ).
-Strong written and verbal communication skills.
-Highly effective presentation skills.
-Ability to work with a diverse group of individuals across different departments.
-Experience with other marketing / media related software is a plus (MRI, Simmons, Nielsen NPower, Multitrak, Rentrak VOD).
-A demonstrated ability to improve efficiencies is highly valued (Excel macros, links, pivot tables, formulas, etc.).
-Past experience with primary research methods is desired.

NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.

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