Lead Web Analytics for Siriusxm.com, leveraging Omniture and Google Analytics to provide insight into user behavior, business goals, and key performance indicators. Responsibilities include defining business requirements, implementation, data management, and analytics. Leverage data and analysis to optimize site performance for best user experience and conversion, partnering with finance and business units to develop and execute A/B and multivariate tests to maximize value of siriusxm.com.
Duties and Responsibilities:
Responsible for managing, organizing, and presenting Web analytics data; Establish key metrics and develop reporting and analysis using Omniture Site Catalyst, Test & Target and other tools.
Produce daily, weekly, monthly, and quarterly reports relating to outcomes based on the data analysis for various audiences, including management, marketing, product and editorial teams.
Create dashboards for senior management and various business units, synthesizing data from various sources.
Design, execute and evaluate A/B and multivariate tests that improve site experience and optimize contribution of siriusxm.com inventory. Partner with Finance to provide insights on value and opportunity cost of various site promotions.
Work with stakeholders (marketing, product, programming) to develop and execute landing page optimization testing.Work with marketing,product, and programming stakeholders to understand, define and prioritize tracking and reporting requirements. Work with IT and BI to identify gaps in data capture strategy.
Provide individual and group training sessions within the organization and ongoing support.
Create, manage and maintain data repositories and documentation and for exec-level analytics, training, internal processes and implementation details.
Provide insights, trends, and analysis of key performance indicators related to the category using competitive tools such as Hitwise.
Provide quick-turn-around responses to ad-hoc data queries.
Performs other duties as assigned.
Bachelors degree or equivalent experience, MBA preferred
4 to 6 years of experience with Web Analytics Tools (Omniture, ClickTracks, WebTrends, HBX, CoreMetrics etc.)
Requirements and General Skills:
Expert in use of Omniture Site Catalyst and Test & Target; Functional proficiency with Google Analytics reporting required.
Proficiency in Excel is required, including charting and large data sets.
Experience driving the data strategy across multiple business areas and touchpoints including websites, surveys, testing, CRM systems, marketing databases, market research etc.
Ability to create useful dashboards based on the Web analysis.
Ability to lead the drive for data and to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience.
A passion for numbers and the ability to use them to tell a story regarding site performance, consumer trends, and competitive analysis. Proactive in analyzing data and customer behavior. Willingness to take initiative and to follow through on projects.
Demonstrate ability to partner with technology teams to identify gaps in the data capture strategy and collaboratively implement enhancements. Should be able to partner with other business units and outside the company to ensure that best practices in metrics and decision making are being exposed to management and website decision makers.
Experience creating and managing Multivariate and A/B testing documents (from hypothesis creation to influencing creative to identifying success metrics) and post test analysis.
Manage Business requirements from multiple sources including product managers, development teams, and functional groups.
Create documentation relating to existing processes and suggestion / presentations for improving those processes.
Detail-oriented and organized with excellent verbal and written communication skills.
Ability to work independently as well as within a team structure.
Ability to work independently and remain flexible and motivated to work in a fast-paced environment.
Good public speaking and presentation skills; Ability to project a professional image over the phone and in person.Interpersonal skills and ability to interact and work with staff at all levels.
Commitment to internal client and customer service principles.
Strong organizational skills and attention to details.
Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast paced environment.
Must have legal right to work in the U.S.
Thorough knowledge MS Excel, and Access, ability to manage large data sets.
Strong analytic skills.
Experience with online ad serving, tracking, and reporting toolsExpertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts.