Get in-depth insight from web analytics expert Eric T. Peterson, and find out what’s truly needed to drive value from your data. Dashboards are vital, but they’re only tools—too much focus on individual metrics can cause analysis paralysis.
Download the whitepaper to learn why even the best-designed, most strategic dashboards are just the start. Find out how to move your marketing out of the dark ages and into a bright future by using best-of-class strategies that lead to action—and results.
* The need for dashboards and key performance indicators in digital measurement
* Why many companies focus too much on individual metrics and indicators—and how to avoid the trap
* The dynamic relationship between dashboards and analysis in high-functioning organizations
* Over-arching recommendations from Web Analytics Demystified for success through digital measurement