Here are the resources to help you learn A/B Split Testing and Multivariate Testing (MVT). We will continue to update this page so that you have the latest information. If you find something that we should include then please email us.
Tools
| Tool | A/B or MVT | Price | Site |
| Google Website Optimizer | Both | Free | http://www.google.com/websiteoptimizer |
| Omniture Test & Target | Both | Varies | http://www.omniture.com |
| Visual Website Optimizer | Both | $49 and Up – Free Trial | http://www.visualwebsiteoptimizer.com/ |
| Sitespect | Both | Varies | http://www.sitespect.com/ |
| Maxymiser | Both | Varies | http://www.maxymiser.com/ |
| Ioninteractive Liveball | Both | $1295 and up | http://www.ioninteractive.com/ |
| Optimost | Both | Varies | http://www.optimost.com |
| Vertster | Both | Varies | http://www.vertster.com/ |
| KaizenTrack | Both | $197 fixed price | http://www.kaizentrack.com/ |
| SiteTuners Tuning Engine | Both | Varies | http://sitetuners.com/tuning-engine.html |
| Webtrends Optimize | Both | Varies | http://www.webtrends.com/products/optimize |
| Split Test Accelerator | MVT | $297 fixed price | http://www.splittestaccelerator.com/ |
| Hiconversion | MVT | Varies | http://hiconversion.net/products-overview/ |
| Conversion Multiplier | MVT | Varies | http://www.conversionmultiplier.com/ |
| Unbounce | A/B | $25 and up | http://unbounce.com/ |
Source: http://www.Optizent.com
Blog Posts, Articles & Sites
- The Ultimate Guide to A/B Testing
- whichtestwon.com
- abtests.com
- ClickZ
- Visualwebsiteoptimizer.com Case Studies
- 8 AB Split Multivariate Testing Case Studies
Books
