Web Analytics Manager at Gilt Groupe New York

The Web Analytics Manager (WAM) will report to the director of Analytics in the Gilt CRM Marketing organization. The WAM will be the primary point of contact for all analysis and insights about the use and behavior of members and customers on the Gilt Groupe (GG) of web properties. Using standard web analytics tools like Omnitures product suite, the WAM will work with the business units to develop actionable and insightful recommendations for how to increase customer conversion and engagement on the GG web properties.

Responsibilities:
Use Omnitures web suite of products to develop actionable and insightful recommendations to the following organizations: Merchandising, Marketing, Engineering and Executive Team

Develop a standard set of dash boards reports with actionable KPIs for each business unit and publish on regular basis from Daily to Monthly depending on agreed SLAs with business organizations

Collaborate with engineering and product teams to develop sound testing approaches to evaluate alternative presentations of customer merchandise offers, paths and promotions that optimize the agreed to KPIs

Primary point of contact with the current web analytic vendor Omniture

Be the advocate for the customers online experience by always looking for improvements in site and ways that will improve the experience.

Qualifications:
Expert in the Omniture suite of products.

Strong analytic capabilities ” understanding for basic statistics and be very comfortable building simple business cases

Strong verbal and written communication ability

Comfortable presenting complex information in an easy to understand digestible manner

Be able to prioritize multiple competing requests

Ability to lead through influence and develop strong alliances

Comfortable with ambiguity and a start-up atmosphere

BS in OR, Math, Economics, Psychology, MBA preferred

Apply by Email: cchoi@gilt.com

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