What is a HiPPO?

web analytics hippo
Web Analytics HiPPO

HiPPO, as it relates to web analytics, is an acronym for “Highest Paid Person’s Opinion” or “Highest Paid Person in Organization”, the term is widely used and made famous by Web Analytics guru Avinash Kasuhik (Not sure if he actually coined the term).

Many in the web analytics community believe that a person in Highest Paid Position is generally wrong because that makes random decision based on intuitions and instinct rather than data.

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