Position is responsible for identifying, reporting and analyzing key performance indicators for marketing and communications initiatives, primarily for Genworths website for financial professionals.
Develop insight-based analysis to communicate trends and opportunities for Genworths website for financial professionals.
Partner with marketing and communication leaders to determine success measures for online strategies.
Design statistically valid hypothesis tests to optimize online adoption and lead generation. Use techniques such as path analysis, segmentation and campaign attribution.
Build data models from multiple data sources, accessing Oracle databases using SQL.
Deliver standard and ad-hoc analysis utilizing web reporting tools such as Omniture SiteCatalyst and WebTrends.
Work with appropriate teams to facilitate proper tag implementation, measurement and reporting.
Work collaboratively across the organization to ensure data connectivity and influence data-based decision making.
Share front-end analytics best practices with team and company including customer insights, benchmarking, and industry updates.
Experience with Omniture SiteCatalyst; Omniture certification a huge plus
Financial services experience
3 years experience in online marketing analytics
Versatile communicator – able to communicate effectively with the line of business as well as creative teams and technology teams
Advanced knowledge of data analysis, statistics, and modeling
Ability to manage multiple priorities and meet deadlines; project management skills
Ability to run complex analysis on Oracle databases. Intermediate to advanced Access, Excel and VBA skills.
*SQL experience a must
Please apply for job number HQ11374 at http://www.genworth.com/employment