This position requires an experienced and well-rounded individual to help drive and execute on Fluke.com’s online marketing, SEO [search engine], PPC [pay per click], SEM [search engine marketing] Social Linking and eMedia initiatives. The position requires someone who is comfortable wearing many hats, utilizing consultative support techniques, and at the same time can produce high quality work, while willing to own the smallest detail of a project.
WEB: the individual will manage the many facets of creating and measuring campaign focused web marketing, including but not limited to web structure for SEO, PPC, Social linking, eMedia reiew, metric code management, analytics program management & reporting, campaign tracking and optimization, merging web to CRM for flow-through tracking ability and including lead generation loop back success reporting. This individual will be able to write and implement the code for tracking, write PPC ads, SEO content recommendations, connecting the Fluke web to link back locations.
1. Primary WEB Functions / Major Responsibilities
SEO, SEM, PPC & Analytics:
Work closely with department managers to plan web marketing and objectives
Manage all online metric measurements for direct marketing efforts including online advertising, paid search and SEO, and email. Make ongoing recommendations for improvement and optimization.
Identify where a needs exist in web content information in order to provide proper SEO.
Develop A/B testing scenarios of landing pages to measure business objectives
Manage Google, Eloqua and Omniture code on the web site in order to meet reporting expectations
Gathering data and generate reports from multiple sources (site analytics, Eloqua email, eMedia publishers, partners, etc), summarizing key results, and recommended next steps.
Provide weekly & monthly web activity/tracking/lead status reports
High level of detail, organizational, and multi-tasking skills. Ability to prioritize. Experience and technical competency in Excel. Requires a basic understanding of relational.
Bachelor’s degree in Business Administration, Marketing and 2 years related experience.
2 years online marketing with experience in search engine marketing, search engine optimization, web media, analytics, ROI reporting or optimization.
Understanding PPC campaigns, adgroups, landing pages, for MSN/Bing/Yahoo, Google and others
Prior experience working with third party online media management or ad serving technology is a plus
Experience managing multiple, competing priorities, duties and/or projects
Strong knowledge of best practices in online marketing, advertising, PPC, SEO, e-mail marketing, preferably with exposure to both subscription newsletter models and CRM/event-based communications.
2 years of web metrics experience, including experience implementing and using Google & Omniture or similar tools such as ClickTracks, WebTrends, and Hitbox.
Experience in working within Excel with large data sets and utilizing pivot tables
All external hiring is contingent upon the successful completion of a pre-employment drug screen and a criminal background check.
Fluke is an equal opportunity employer.
Danaher Corporation designs, manufactures, and markets professional, medical, industrial, and consumer products, which all generate approximately $13 Billion in revenue. Danahers business activities encompass four reporting segments and are comprised of six strategic platforms: Medical Technologies, Professional Instrumentation (Environmental, Electronic Test), Industrial Technologies (Motion, Product ID, and Focused Niche Businesses) and Tools & Components (Mechanics Hand Tools). Danaher operates globally with about 50% of its revenues derived from outside the United States. The Company has significant operating businesses headquartered in Europe and has greatly expanded its operating presence in Asia over the past several years. Danaher is a well-capitalized business, which has historically used available cash flow to fund acquisition activity. Culturally, the company operates in a highly de-centralized model with an extremely lean corporate structure. Danaher has a proven system for achieving performance: the Danaher Business System (DBS). It drives every aspect of the groups culture and performance. DBS is a system of continuous improvement and is used to guide and measure everyday activities, which has enabled it to double in size about every 5-years with impressive financial performance.
Job Function: Marketing / Communications
Primary Location: North America-United States-WA-Everett