You've Got Data, Now What? – Webinar

Date: Tuesday, April 5, 2011

Time: 10:00 am Pacific | 1:00 pm Eastern

Panelist(s) Info:

Eric T. Peterson, CEO & Founder, Web Analytics Demystified

Akin Arikan, Interactive Marketing Evangelist, IBM


1 hour


Join the experts from Web Analytics Demystified and IBM as they show how what’s truly needed to drive value from your data. Dashboards are vital, but they’re only tools—too much focus on individual metrics can cause analysis paralysis.

Learn why even the best-designed, most strategic dashboards are just the start. Find out how to move your marketing out of the dark ages and into a bright future by using best-of-class strategies that lead to action—and results.

Register for the webinar and learn:

* The need for dashboards and key performance indicators in digital measurement

* Why many companies focus too much on individual metrics and indicators—and how to avoid the same trap

* The dynamic relationship between dashboards and analysis in high-functioning organizations

* Over-arching recommendations from Web Analytics Demystified for success through digital measurement

Register at Webinar: You’ve Got Data, Now What?.

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