Thursday, March 17, 2011 2:00 PM – 3:00 PM EDT
Systems like Omniture, Doubleclick, and Atlas offer detailed analytics on media performance. But – despite the extensiveness of their reporting – what aren’t they telling you?
This webinar will reveal truths about your advertising that you can only gain by using a panel-based measurement. We’ll identify the gaps in the data made available in the most popular advertising systems and show how Compete’s suite of media measurement solutions can bring new insights to your advertising campaigns.
Space is limited!
Register for the webinar now!
You will learn:
• How to get a more accurate picture of basic media measures like reach without using cookies.
• How to get a true advertising ROI by measuring across multiple sites.
• How to track outside your reached audience to decrease wasted advertising spend.