Director, Analytics & Insights
The Analytics & Insights Director is responsible for helping drive strategic thinking, developing business insights, and managing all analytics projects. We are seeking an experienced individual to define innovative and highly effective digital marketing strategies and monitor metrics and audience opportunities for Healthline Networks. This position will report to the VP of Marketing.
Responsibilities include:
Research and analyze digital health media and pharmaceutical markets, consumer needs/usage, competitors and industry trends to identify opportunities and threats and provide the foundation for strategic thinking across consumer media
Work collaboratively with sales and marketing to develop strategic insights that inform pre-sales efforts including positioning and messaging
Manage address post-sales analytics needs including campaign KPI performance measurement, campaign reporting, and insights development
Optimize programs via insightful guidance and actionable analysis Adding value to sales teams daily efforts by leveraging media and marketing research to provide strategic recommendations
Evaluate contracts and manage third-party research partners and vendors including from Unica, Brightcove, Crazy Egg, comScore, eMarketer, Dynamic Logic and Kantar
Collaborate with cross functional teams from marketing to programming to identify and deliver unique and imaginative solutions
Required Skills
5+ years experience in measurement of digital marketing programs from strategy consulting and/or marketing strategy across multiple industries
An understanding of healthcare marketing tenets and nuances Strong passion for and knowledge of technology, emerging media and the Internet; specific interactive strategy experience required
Expertise in market analysis and identifying new business opportunities
Solid experience with digital reporting tools and systems, such as: Unica, Brightcove, Crazy Egg, comScore, Dynamic Logic, Vizu, and Kantar
Demonstrated success driving sales growth through key projects
Successful in handling big-picture projects and planning as well as day-to-day requests
In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing) B
A Degree in communications, marketing, statistics, or mathematics: MBA or advanced degree a plus
About Healthline Healthline Networks offers an innovative approach to meeting the needs of todays health information seeker. Combining advanced search technology with deep medical expertise, Healthline partners with a network more than 50 trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco and ranked for two years running in Deloitte’s Technology Fast 500.
Apply by sending your resume, cover letter to peyton@healthline.com. Please include “Strategy and Insights” in the subject line.
