A while ago I read an article called Four Ways to Improve Marketing ROI Through E-mail by John Rizzi, CEO of e-dialog. This is a good article for those who are trying to determine how to collect email, learn from email marking and email effectively. In his last point he says “Use Behavioral Targeting” to […]
Author: Anil Batra
What is Behavioral Targeting?
Behavioral Targeting (BT) is the ability to target users based on their behavior on the internet. Most commonly it used to target online ads but the technique can be very well used to target products and content. Behavioral (Ad) Targeting promises to precisely target the audience that matter most. Hit the users with the right […]
Who moved my traffic?
Your site traffic is down, you are running up and down the hallway freaking out. Wait before you get all anxious about the traffic, downturn in your traffic might not be something to freak out. Below are some of the things to look at to find out why your traffic is down. Some reasons are […]
Online KPIs – Back to Basics
Those who have been doing web analytics for a while know how important it is to define proper online Key Performance Indicators (KPIs). But believe me, there are a lot of marketers who are confused about online KPIs, difference between KPIs and metrics and how to define them. So I am going back to basics […]
Individual Visitors Tracking or Aggregate Data – Which One Is The Right Method?
Should web analytics tool track visitors as unique individuals or at the aggregate level? John Squire, Chief Strategy Office of Coremetrics says that tracking at Individual level is the way to go and this is how his company is differentiating itself (from Google analytics). Brian Clifton, former heard of Google Analytics in EMEA, responded by […]
